Google recently announced an upcoming data- driven attribution model to AdWords. The change means that users can now allocate an attribution model to every conversion type that has been established in AdWords. As a result, nobody will be required to use last-click as a default...
Facebook lead ads give advertisers the opportunity to gather information and leads directly from mobile ads. It bypasses the need to get users to click-through, fill out a form and SUBMIT. Instead, in Facebook, once a user clicks on an ad, information like name and...
How To Use Facebook To Increase Traffic To Your Website One of the most overlooked options when it comes to internet marketing is social media. Many see it as just a place for friends and family to share information but it can be much more than...
Customize Your Google Adwords Anomaly Script Susan had her web developer set up Google AdWords Anomaly Alerts so she would know when her AdWords account was underperforming. Shortly after going live with the new code, Susan received an alert. She opened the email and learned that she had...
4 Ways to Improve Your Mobile Marketing Mobile marketing has become a discipline unto its own. Many consumers today browse the Internet primarily through mobile devices, making it absolutely critical that digital marketers fine-tune their messaging to mobile devices. Here are a few ways you can...
Ever wonder what the best subject line will get a better open rate? What words should I use in my subject line, how can I best draw people into my funnel? Knowing is half the battle and making sure you have accurate information is paramount. That...
OK, so maybe my first paragraph got you thinking. Well that’s good. I love to make people think. Anyone in the industry knows that natural search optimization can take a while. If results tend to take a while then why not start marketing words that...
The first step is probably the most apparent one, but it needs to be said. You have to define your target audience. Most mobile campaigns fail because their brand is not matched up with the appropriate viewer. Mobile marketing is more about connecting a brand with...
A 404 error message is a response delivered via an HTML document indicating that the request was unable to communicate with the server. Usually this is caused by a request not being able to locate a file or a link is broken on a site....
First, what’s the reason for a nofollow tag? Perhaps there was a growing concern about comment spam in the search engine. Possibly to help eliminate Google bowling. Maybe to help these engines rank outbound link love more appropriately. From the looks on this graph, comment spam is...