Unless you’re one of the people who’s done it for years and has extensive knowledge and experience about marketing, chances are that you won’t know too much about what constitutes ‘normal’ results for online advertising, especially when it comes to paid ad results.
But that leaves the question open as to what common cpls (cost per leads) are, as well as what kind of results you should expect for ppc (price per click) marketing. However, there’s no definitive answer to these questions, as they can be highly dependent on what industry you’re in.
Having said that, though, there are a number of general answers as to what you can expect with common cpls, as well as roughly how much you can expect for ppc advertising. For example, the average cpc across most industries is a little over $2.50 for search ads, and about $0.60 for display ads. That being said, though, it can vary greatly across industries.
Because of that, there are certain industries where the costs will be a lot higher, such as with insurance companies or the legal industry. This can be expected, however, as there are some industries that are highly specialized and require a lot more advertising in order to be effective; there are also certain industries where it can end up costing upwards of $20 per click.
Having said that, though, these specific industries tend to be able to make their marketing budget back, due to the fact that the cost of these products or services, such as lawyers, can be costly for consumers, which helps to justify why these paid ad results can be so expensive.
That being said, there’s also the likes of ads for charities, which can end up spending a maximum of $2 per click. This is due to a number of things, although Google and other companies that provide marketing support have insisted on providing a maximum price for these things of companies.
On top of that, there are a number of other factors that may end up affecting how much you’ll end up paying per click, such as how trustworthy your website is seen as, as well as how helpful many viewers see it as. Because of that, there isn’t a one size fits all answer, even in the one industry.
Common Click Through Rate For PPC Campaigns
The average Click Through Rate (ctr) for most pay per click campaigns varies depending on the industry, but generally speaking, most industries hover around the 2% margin for search advertising, and around the 0.35% for display advertising.
That being said, however, it is heavily dependent on the industry; for example, a pay per click campaign in the finance sector across search engines will normally net about a 2.65% click through rate, while display ads will normally receive about 0.33%.
On the other hand, the likes of retail focused pay per click campaigns normally net around 1.66% and 0.45% for search and display advertising respectively. While there will be some noticeable differences depending on the industry, it would be quite rare to see click through rates of more than 2.5% and 0.6% respectively for any kind of industry.
Because of that, the most common click through rates normally hover around those those margins.
The Average Conversion Rate For Online Advertising
Most people would say that a good conversion rate for any kind of online advertising, regardless of whether it’s pay per click or anything else, is between 2% and 4%, and this certainly tends to be the average across a range of different industries.
However, as we mentioned above, it can be heavily dependent on which industry you’re in, as well as how active you are when it comes to promoting your business. For those who don’t be in too much effort, it can be as low as 1%, or even lower, while for others it can be as high as over 5%.
This can typically be because of the type of content that you’re advertising, as well as the overall quality of your advertising strategy. Because of that, if you’ve got a low conversion rate - i.e, you’re making very few sales - it’s worth taking a look at the quality of your landing pages, as well as the wording and design of your ads.