19 Jan Everything You Need to Know about Marketing Compliance for 2021
At its root, marketing compliance is about solidifying trust. It’s the foundation for ensuring your vendors, clients, customers and governing bodies know you’re meeting all regulatory and legal guidelines. This entails all external and internal rules that protect assets and, in turn, protect customers. In this regard, let’s take a look at marketing compliance for 2021 and everything you need to know.
Product Specs & Prices
A smart company demonstrates integrity that leads to long-lasting and successful customer relationships. Be transparent and be ready to take responsibility. A great example is Honest Co. happily settling a lawsuit after a claim of false advertisement.
Consistency in Brand
The foundation of every company is consistency in their brand. Studies show this is critical to revenue, profits and sales margins. When your organization exemplifies value, customers depend on and trust your products and services. From false claims to listening to customers, establish practices that align with your identity and values.
Risks Associated with Products
Consumers are required by law to be made aware of potential product risks. And a responsible manufacturer should want to supply information that lets consumers make informed decisions. Ignoring this can result in legal action and reputational damage no company wants.
Terms of Service
Every company needs a Terms of Service. It’s the foundation for how a company interacts with its users. Disclaimers, responsibilities and liabilities are outlined thoroughly so that all your users understand what is expected of their behavior and what they should expect from you. From privacy to pricing, this template is a contract that protects both parties.
Data Management
Online security and data breaches can turn a brand upside down. Data encryption and protection is a priority. Powerhouses like Facebook and Equifax have found themselves in the doghouse after being hacked. If an online presence doesn’t reinforce its content with compliance software it runs the risk of hurting itself and customers.
Negligence in compliance can lead to hefty fines, lawsuits and other challenges. It is vital that a company manage quality and transparency in products and services alongside monitoring of regulations to ensure all parties are safe and educated.
Marketing Compliance 2021: Everything You Need to Know
At its root, marketing compliance is about solidifying trust. It’s the foundation for ensuring your vendors, clients, customers and governing bodies know you’re meeting all regulatory and legal guidelines. This entails all external and internal rules that protect assets and, in turn, protect customers. In this regard, let’s take a look at marketing compliance for 2021 and everything you need to know.
Product Specs & Prices
A smart company demonstrates integrity that leads to long-lasting and successful customer relationships. Be transparent and be ready to take responsibility. A great example is Honest Co. happily settling a lawsuit after a claim of false advertisement.
Consistency in Brand
The foundation of every company is consistency in their brand. Studies show this is critical to revenue, profits and sales margins. When your organization exemplifies value, customers depend on and trust your products and services. From false claims to listening to customers, establish practices that align with your identity and values.
Risks Associated with Products
Consumers are required by law to be made aware of potential product risks. And a responsible manufacturer should want to supply information that lets consumers make informed decisions. Ignoring this can result in legal action and reputational damage no company wants.
Terms of Service
Every company needs a Terms of Service. It’s the foundation for how a company interacts with its users. Disclaimers, responsibilities and liabilities are outlined thoroughly so that all your users understand what is expected of their behavior and what they should expect from you. From privacy to pricing, this template is a contract that protects both parties.
Data Management
Online security and data breaches can turn a brand upside down. Data encryption and protection is a priority. Powerhouses like Facebook and Equifax have found themselves in the doghouse after being hacked. If an online presence doesn’t reinforce its content with compliance software it runs the risk of hurting itself and customers.
Negligence in compliance can lead to hefty fines, lawsuits and other challenges. It is vital that a company manage quality and transparency in products and services alongside monitoring of regulations to ensure all parties are safe and educated.
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