How to conduct a Blog Audit

Businesses put a lot of time and energy into writing blog posts about their products and services. Moreover, approximately 86 percent of B2C companies use blogs as a marketing strategy to promote their products and services. However, the big question is, how useful are those blog posts? A good blog post should aim to increase ROI, boost brand awareness, and improve sales to generate more revenue for your company.

Henceforth, a blog audit examines a blog’s quality by checking various features such as the structure, headlines, and relevance. Also, a blog post audit works hand in hand with a content audit. Nonetheless, content audit counterchecks your blog’s performance and its effectiveness in content strategy to increase sales or leads. Here are some tips on how to effectively conduct a blog post audit;

1. Check Content Quality
Valuable content for your readers is essential. Therefore, a blog audit should evaluate the blog content’s quality to ensure that it is engaging, informative, and unique. Furthermore, ensure that;

• The headline is short and eye-catching to attract the attention of readers. It should also have keywords and address the 5Ws: Why, Who, When, What, and Where.
• It has high-quality and appropriate visuals such as images and videos.
• The blog post is not more than 500 words, and proper grammar is used.

2. Connection with Guests
How well is your blog connecting with newcomers? When doing a blog audit, check whether it has links to different social media platforms to enable sharing. Additionally, since not all readers are active on social media, ensure that visitors can fill in information such as their email address to get blog updates.

3. Site Structure
A good blog audit must involve examining your website’s structure and identify any limiting factors that may undermine your site ranking. Therefore, correctly use different SEO on your website to optimize your blogs, encouraging many people to read your blogs.

4. Metrics Tailing
In terms of metrics tracking, treat your blogs like any other web property to enable you to measure and manage performance. Hence, when doing a blog audit, take a keen look at monetization strategies and how to get feedback from readers.