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How to Create a High-Performance Content Marketing Strategy in 2021
Techniques of Creating Effective Content Marketing Strategies in 2021
Effective decision making is necessary for businesses to thrive; a decade ago, content marketing made it easy to achieve a competitive advantage, but presently, it is a technique that most organizations fail to employ. Therefore, most firms have risked falling far behind their competitors.
What Is Content Marketing?
Content marketing refers to organizations providing free content to their users to attract them to their site and prompt them to connect with their brand. In content marketing, everything created has its specific objective. Different types of content include;
- Landing pages
- Email newsletters
- Webinars
- Blogging
- E-books
How Does Content Marketing Work for Inbound Marketing?
Inbound marketing is the practice by firms of attracting clients through engaging, appropriate content. Content marketing is one technique of inbound marketing. Currently, content marketers are advantaged because approximately 26% of persons use GDPR restrictions and ad blockers, limiting outbound marketing.
Content marketing brings traffic from;
- Bloggers or influencers
- Paid and organic social posts
- Organic search
- Viral social posts
- 86% of marketers claim that an efficient content strategy contributes to the success of business
- 70% of marketers are constantly investing in content marketing
- 55% of marketers claim that blog content formation is their top inbound marketing main concern
How to Develop a Content Marketing Strategy
A lead-nurturing funnel works by utilizing several touchpoints to attract readers into various digital buyer’s journey stages. This process is crucial because a single video or blog post won’t provide accurate results independently. Therefore, this should be an important section of strategy planning and generate diverse funnels to achieve various objectives.
Content Marketing Distribution Plan
Lack of content distribution plan has to lead to too much content being undiscovered online; businesses hope that individuals will find them easily through Google search. Therefore, content distribution needs to be both intentional and proactive. These are some ways to make the content reach as many eyes as possible;
- PPC campaigns
- Guest posting
- Social media
Content Marketing Tools to Streamline the Process
Content marketing is burdensome at times, whether you do the task by yourself or hiring a team of freelancers or content managers. Therefore several tools need to be employed to streamline the process;
- Use collaboration tools like CoSchedule; allows one to schedule social sharing, add categories, etc.
- Use SEO tools like Plug-in Yoast SEO; ensures that content uploaded is readable by both Google and humans.
- Use writing tools like Grammarly; helps in improving grammar errors.
Apart from concentrating on what to do to ensure content marketing is successful, it is also crucial to focus on the biggest mistakes that need to be avoided. They are:
- Not posting often
- Relying on SEO only as a technique of distribution
- Forgetting to link content
- Failing to define the tone of voice
- Ignoring advances in automation
