קטגוריה: Analytics and Tracking

How to Set Up Call Tracking Using CallRail Learn how to set up CallRail and configure its pixels with Google Tag Manager. This step-by-step guide is perfect for..

How to Use Google Search Console (GSC) Efficiently In the digital age, a strong online presence is crucial. For businesses, this means optimizing their websites for search engines…

Analyze This! Lesson Four: Data Misinterpretation – Yep, Happens A Lot On an old episode of Penn & Teller, they addressed numbers, stating at one point, “Numbers don’t..

Analyze This! Lesson Three: Why Doesn’t My PPC Data Match My Analytics Data? One challenge I come across periodically is explaining why PPC dashboard numbers do not match..

Analyze This! Lesson Two: Issues Affecting Accurate Reporting In my last post, I talked about the different types of data collecting methods for web metrics and the disadvantages..

Analyze This! Lesson One: Methods Of Data Collection There are many choices when considering a web analytics solution. In my seven years working in digital marketing, I have..

How to Connect your search console to google analytics – ga4 Connecting your Search Console to Google Analytics (GA4) is a pivotal step in understanding how your audience..

How to link Your Google Ads account to GA4 In the world of digital marketing, data is king. To make the most of your online advertising efforts, it’s..

Understanding your audience is key to successful digital marketing. It’s the foundation of creating targeted, effective campaigns. Google Analytics 4 (GA4) offers a powerful tool for this: audience..