[PTAG]If you want to acquire more clients and cases, optimize marketing costs, and become THE legal authority in your market, there’s only one solution: digital marketing services from an award-winning legal marketing agency.[PTAGE]
[PTAG]Not only do you need an omnichannel, cohesive law firm marketing strategy, but you also need a marketing company that understands the ins and outs of the accounting industry, including regulations on advertising and marketing. We know:[PTAGE]
[PTAG]If you want more clients and cases while optimizing your marketing costs and increasing revenue, it’s time to see what Red Wagon can do for your law firm. Scroll down to see how we will increase leads and sales from the web, differentiate your brand, and optimize your marketing costs. Ready to begin? It all starts by contacting us here »[PTAGE]
[PTAG]The best accounting firm marketing plans include five key steps that will help you attract and convert new clients and new talent, as well as outperform and outrank competing law firms. They are:[PTAGE]
[PTAG]Three out of four accounting consumers visit accounting firms’ websites to take action. Don’t think of your website as a brochure; think of it as a virtual sales rep capable of generating massive amounts of leads and sales, often at a fraction of the cost of traditional attorney marketing and accounting advertising. With that being said, how easy is it for potential customers who aren’t familiar with your brand to find your accounting website.[PTAGE]
[PTAG]Think of where your customers spend their time on the internet. Sure, many of them are using search engines to find your accounting services when they need them, but there’s definitely more to the story. At the highest level, Internet marketing success is a real estate game. Your goal should be to cost-effectively build, develop, and maintain as much real estate as you need to establish yourself as the authority in your industry.[PTAGE]
[PTAG]Search engine optimization for attorneys is the process of making your accounting firm’s website appear at the top of the search results page for your target keywords and phrases. [PTAGE]
[PTAG]Ranking well on Google, Bing, and Yahoo! search results requires three things:[PTAGE]
[PTAG]When you hire Red Wagon as your accounting marketing firm and content marketing partner, you’ll receive a dedicated account manager, as well as a support team that includes an analyst, web designer/developer, and a dedicated, professional legal copywriter. You’ll also receive detailed monthly reports that connect your website’s SEO performance to your company’s bottom line.[PTAGE]
[PTAG]Did you know that nearly half of total Google search queries have local intent? In addition to improving your organic search engine listings with SEO services, if you own a local accounting firm, it’s also vital that you optimize for Google’s local listings:[PTAGE]
[PTAG]As an award-winning attorney SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your law firm’s visibility for geographically related searches.[PTAGE]
[PTAG]If you’re looking for a law firm advertising idea that can start generating new business right away, pay per click ads might be for you. Because SEO campaigns can take anywhere from a few weeks to several months to deliver results, we always recommend our new legal clients invest in both pay per click (PPC) and SEO services. When you hire Red Wagon for PPC management, we handle it all—from keyword discovery to bid management; from ad copy creation to ad split testing; from pay per click call tracking to landing page optimization; we take care of everything and report the results to you monthly. If you’re wondering about the best advertising for lawyers and attorneys, combining SEO and PPC will accomplish it.[PTAGE]
[PTAG]Investing in PPC, content marketing, and SEO, as well as local SEO, is the most effective way to get more leads and sales from the web, as well as maximize your law firm’s online real estate. When you have a paid listing, local listing, and organic listing for a given search query, you greatly reduce the chance of someone clicking on one of your competitor’s links![PTAGE]
[PTAG]If you’re like most law firms, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Red Wagon, we accurately measure and track each and every advertising campaign (from pay per click and SEO to e-mail newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated.[PTAGE]
[PTAG]But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your law practice and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance.[PTAGE]
[PTAG]At Red Wagon, our marketing analytics services include:[PTAGE]
[PTAG]Accurate measuring and tracking is truly the first step in marketing your law firm online so you can truly quantify your marketing investments.[PTAGE]
[PTAG]Red Wagon is much more than an SEO company—we truly see ourselves as a web marketing partner to your accounting firm. We market your business as if it were our business—meaning we strive to truly understand your services, sales process, competitors, and industry to effectively market your law firm on the web. We do this all while tracking and measurably justifying your investment in our online marketing services.[PTAGE]
[PTAG]Although we service all industries, we have extensive experience helping accounting firms promote their businesses online. Virtually every Red Wagon client has doubled, tripled, or quadrupled their web leads within six months of engaging with us. Call us today and we’ll refer you to our happy attorney clients![PTAGE]
[PTAG]The internet is arguably the most powerful and cost-effective sales and marketing tool at your disposal—are you utilizing it to the fullest extent possible?[PTAGE]
The accounting firm conundrum
At the end of the day, you are a master at accounting principles and practices. Without partnering with a marketing agency, accounting firms have to work harder to get the same results as other firms who have their digital marketing setup and humming. Below are some common situations accounting firms face in the marketing arena.
Poor Brand Visibility
Accountant marketing is not an easy endeavor. Bridging the gap between you and your consumers is vital to generate leads and sales for your accounting firm. Building a brand involves creating brand ubiquity to help drive continued top of mind awareness.
The certified public accountant (CPA) marketing world is highly competitive, and it is challenging to get your brand/service to stand out among the crowd. A lot of work must go into being present for the moments a consumer is looking for your service. Also, a firms inability to communicate effectively can work against building a brand and can even have negative impacts on the brand itself.
Firms Do Not Know How to Target Their Primary Audience
Accounting firms typically are not setup to identify their target audience, create marketing funnels and then display ads to a hyper targeted audiences through a sales pipelines. Red Wagon understands the nuances and details of the accounting industry and have proprietary processes that allow us to quickly setup tracking, crm and marketing channels that work seamlessly together to generate your leads and help turn them into actual sales.
Accounting Firms Lack Proper Marketing Communication
Most accounting firms do not create or generate content on a regular basis to customers or potential customers. Creating content that helps , which negatively affects the business, causing customers to cross over to the next door competitor.
Wrong Marketing Priorities
Creating dynamic, impactful and results driven marketing strategies is something Red Wagon Agency specializes in. Accounting firms typically leverage Red Wagon Agency to help build marketing priorities and strategies. We work with accounting firms to build strategies that drive qualified leads that turn into clients.
Most firms rely on word of mouth and referral marketing which helps but doesn’t drive demand. Accounting firms can drive more business and handle leads in a way that is more trackable and results driven.
The Bottom Line
You can make your business more effective and profitable when you implement targeted marketing strategies and campaigns. Red Wagon is your secret weapon when looking to drive qualified leads, track your sales pipeline and turn more appointments into clients.
[PTAG]At Red Wagon, we try and let our clients speak for us. Take a look at our attorney marketing reviews and hear straight from lawyers just like you why we are the best digital marketing company for your needs.[PTAGE]
[PTAG]Done that? Great! Let’s get down to the details. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own. We can also offer you a few guarantees other companies can’t:[PTAGE]
[PTAG]“ Red Wagon has excellent SEO and marketing skills. Their team helped grow our marketing for our website through a variety of methods. I highly recommend them for SEO and Paid Media Marketing. ”[PTAGE]
[PTAG]“ Red Wagon worked with us for several months and implemented many strategies we still use with success today. They are so much fun to work with and a very talented agency ”[PTAGE]
[PTAG]”We needed a web presence and targeted leads for our in home healthcare service. Red Wagon built a beautiful site that converted so well we had more business than we could handle.”[PTAGE]
[PTAG]“ Red Wagon and I have worked together for years. They are innovators that creates solutions that live way outside the box. They are always on top of the latest trends and a great resource! They literally helped grow my clients business by 10x! ”[PTAGE]
[PTAG]”In less than two months our cost per lead was around .70 cents and we increased our spend to $300,000. Results couldn’t have been better.”[PTAGE]
[PTAG]”My sales started to slump and my business needed a fresh outlook and approach. The help from Red Wagon has changed the face of our product and its future for the better!”[PTAGE]
[PTAG]“I’ve been working with Blue Corona for over seven years, but before that, I was doing it all in-house. Blue Corona has impacted GAC in a way that has helped us grow in a turnkey manner. They care about your business and they’re willing to work with you and really understand what your needs are as a business, and then develop a program to help you. I strongly recommend Blue Corona to any HVAC company out there.”[PTAGE]