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INTERNET MARKETING FOR CONTRACTORS

Contractor Digital Marketing That Generates More Calls & Leads

[PTAG]Are you a contractor who’s phone isn’t ringing quite as much as you’d like? Digital marketing is a volatile industry, but Red Wagon’s internet marketing for contractors have helped hundreds of general contractors, remodelers, roofers, HVAC companies, and other home service companies generate more calls and inbound leads from their website.[PTAGE]
[PTAG]Homeowners have thrown traditional contractor marketing strategies like the Yellowpages and door hangers out the window and turn to search engines like Google and Bing to book their next home improvement project. What’s more, if your competitors have more than one listing on page one of Google (like PPC ads, multiple organic listings, maps listings, etc.) this significantly decreases the chance that your listing will win the click![PTAGE]

  • 91% – Increase in phone calls in less than 12 months of investing in contractor internet marketing. Most notably, this client saw an increase of calls during their slow season.
  • 454% – Increase the same client saw in non-branded organic traffic.
  • 433% – Increase in online conversions.

[PTAG]When you choose Red Wagon as your local internet marketing partner, we handle all aspects of your online marketing strategy—from advertising tracking to content creation to Google Maps management, and more.[PTAGE]

  • FREE Competitor Analysis and Website Audit
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Our Process for Contractor Digital Marketing

Our process for contractor digital marketing is similar to our approach to marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.

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    • Completing a market analysis of your service areas and industry
    • Finding local competitors currently outranking you on the web for your services
    • Analyzing search terms, monthly search volumes, and more in your market
    • Creating custom audiences to best target your company and brand
    • Creating copy and imagery for high-performing social ads
    • Posting and scheduling regular posts
    • Monitoring engagement and interaction
    • Keyword research to find what and how your customers are searching for your services
    • Publishing well-written website content that improves your local search rankings and provides a seamless user experience
    • Including both search engine-friendly optimizations in the content and calls-to-action to encourage conversions from your users
    • Building opt-in email signs up to contact forms
    • Designing custom email templates
    • Creating custom email content
    • Split-testing your email campaigns
    • Creating copy for high-performing ads
    • Split-testing ad copy
    • Conducting competitor research on ad copy
    • Monitoring and improving bids and average position of paid ads
    • Monitoring your keyword rankings, organic traffic, calls, and leads
    • Monitoring the performance of your competitors
    • Tracking performance down to sales and revenue
    • Tweaking campaigns to improve the above metrics

Increase Your Rankings & Search Visibility on Google Page One

IT’S NOT ENOUGH TO ONLY HAVE A WEBSITE

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[PTAG]Your website isn’t a brochure, it’s a virtual sales rep capable of generating massive amounts of leads and sales for your business, all at a fraction of the cost of traditional contractor marketing and advertising. But, can new customers find your website?[PTAGE]

[PTAG]Your business is different from the competitors in your area, and so should your internet marketing campaign. At Red Wagon, we don’t take a cookie cutter approach to internet marketing for contractors. Work with a marketing partner with awards and experience, like Red Wagon. Internet marketing success is a real estate game. Your goal should be to cost-effectively build, develop, and maintain as much real estate as you need to establish yourself as the authority in your industry.[PTAGE]

Contractor SEO & Content Marketing

IMPROVE ORGANIC SEARCH RANKINGS WITH SEO FOR CONTRACTORS

[PTAG]To rank well organically, you must establish and promote yourself as the authority for what you do, in the markets you do it. Ranking well on Google, Bing, and Yahoo requires three things:[PTAGE]

[PTAG]1. First, your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and index your website. At Red Wagon, our webmasters specialize in coding websites and landing pages that are not only visually appealing, but also are highly optimized for search engines—allowing your contracting company to get more traffic, leads, and sales from the internet.[PTAGE]

[PTAG]2. Second, create a data-driven content strategy with unique, relevant, high-quality content your customers crave. Google ranks web pages individually, not websites as a whole. Our content marketing team has extensive experience writing online content (including blogs, landing pages, press releases, e-mail newsletters, E-books, and more) specifically for contractors—so you won’t have to write a thing.[PTAGE]

[PTAG]2. Second, create a data-driven content strategy with unique, relevant, high-quality content your customers crave. Google ranks web pages individually, not websites as a whole. Our content marketing team has extensive experience writing online content (including blogs, landing pages, press releases, e-mail newsletters, E-books, and more) specifically for contractors—so you won’t have to write a thing.[PTAGE]

LOCAL SEARCH OPTIMIZATION

[PTAG]Did you know that nearly half of total Google search queries have local intent? In addition to improving your organic search engine listings with contractor SEO services, if you’re a contractor, it’s also vital that you optimize for Google’s local listings. These seven local listings often appear before the organic listings, leading to better click-through-rates for your company from potential customers.[PTAGE]

[PTAG]As an award winning SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your visibility for geographically-related searches.[PTAGE]

PAY PER CLICK ADVERTISING FOR CONTRACTORS (PPC)

[PTAG] Because SEO campaigns can take anywhere from a few weeks to several months to deliver results, we always recommend our new contractors invest in both pay per click (PPC) and SEO services. When you hire Red Wagon for PPC management, we handle it all—from keyword discovery to bid management; from ad copy creation to ad split testing; from pay per click call tracking to landing page optimization; we take care of everything and report the results to you monthly.[PTAGE]

[PTAG]Investing in PPC, content marketing and SEO, as well as local SEO, is the most effective way to get more leads and sales from the web as well as maximize your contracting company’s online real estate. When you have a paid listing, local listing, and organic listing for a given search query, you greatly reduce the chance of someone clicking on one of your competitor’s links![PTAGE]

Determine Your True Marketing ROI with Advanced Analytics & Tracking

[PTAG]If you’re like most contractors, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Red Wagon, we accurately measure and track each and every advertising campaign (from pay per click to SEO to e-mail newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated.[PTAGE]

[PTAG]But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your contracting business and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance.[PTAGE]

[PTAG]At Red Wagon, our marketing analytics services include:[PTAGE]

  • Ad tracking and measurement
  • Custom research and analysis
  • Phone call tracking and recording
  • Conversion rate optimization
  • Google Analytics consulting
  • Website analytics and tracking
  • And more!

[PTAG]Accurate measuring and tracking is truly the first step in contractor marketing online so you can truly quantify your marketing investments.[PTAGE]

Why Choose Red Wagon as Your Contractor Marketing Partner?

[PTAG]Red Wagon is much more than an SEO company—we truly see ourselves as a web marketing partner to your contracting business. We market your business as if it were our business—meaning we strive to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your services on the web, all while tracking and measurably justifying your investment in our online marketing services.[PTAGE]

[PTAG]Although we service all industries, we have extensive experience helping contractors just like yours get more leads and sales from the web. Virtually every Red Wagon client has doubled, tripled, or quadrupled their web leads within six months of engaging with us. Call us today and we’ll refer you to our happy contractor clients![PTAGE]

[PTAG]The Internet is arguably the most powerful and cost-effective sales and marketing tool at your disposal—are you utilizing it to the fullest extent possible?[PTAGE]

SEO Case Study
Lawyer increases website traffic and new clients with SEO

What Makes Red Wagon Different

[PTAG]Our goal is to be the best analytical, data-driven online marketing company on the planet! Unlike other digital marketing companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “marketing gurus” will ever know—call us and see).[PTAGE]
[PTAG]We strive to provide superior service by offering the following to all our digital marketing clients:[PTAGE]

  • A DEDICATED ACCOUNT MANAGER,someone that understands business and marketing, to be your guide
  • DETAILED MONTHLY REPORTS (you can actually understand) that connect marketing campaign performance to your bottom line
  • A SUPPORT TEAM that includes an analyst, web designer/developer, and a dedicated professional copywriter
  • ACCESS TO OUR PROPRIETARY ANALYTICS SOFTWARE(better data drives better results)

[PTAG]“ Red Wagon has excellent SEO and marketing skills. Their team helped grow our marketing for our website through a variety of methods. I highly recommend them for SEO and Paid Media Marketing. ”[PTAGE]

Richard James

Vice President – Advantage LED

[PTAG]“ Red Wagon worked with us for several months and implemented many strategies we still use with success today. They are so much fun to work with and a very talented agency ”[PTAGE]

Amy Armitage

Lunarpages.com

[PTAG]”We needed a web presence and targeted leads for our in home healthcare service. Red Wagon built a beautiful site that converted so well we had more business than we could handle.”[PTAGE]

Kasey Bula

Owner – Americare Arrowhead

[PTAG]“ Red Wagon and I have worked together for years. They are innovators that creates solutions that live way outside the box. They are always on top of the latest trends and a great resource! They literally helped grow my clients business by 10x! ”[PTAGE]

Greg Maestro

President – Deviate Media

[PTAG]”In less than two months our cost per lead was around .70 cents and we increased our spend to $300,000. Results couldn’t have been better.”[PTAGE]

Shaun Baker

Owner – RXMG

[PTAG]”My sales started to slump and my business needed  a fresh outlook and approach. The help from Red Wagon has changed the face of our product and its future for the better!”[PTAGE]

Coty Youtsey

Owner – Channel Master

[PTAG]“I’ve been working with Red Wagon for over seven years, but before that, I was doing it all in-house. Red Wagon has impacted GAC in a way that has helped us grow in a turnkey manner. They care about your business and they’re willing to work with you and really understand what your needs are as a business, and then develop a program to help you. I strongly recommend Red Wagon to any HVAC company out there.”[PTAGE]

Rich Biava

GAC Services