Red Wagon Growth Marketing Agency

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(517) 798-1285

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call us now :  

(517) 798-1285

Grow Your Revenue
Menu

INTERNET MARKETING FOR CONTRACTORS

Contractor Digital Marketing That Generates More Calls & Leads
Home » Industries » Contractors

Are you a contractor who’s phone isn’t ringing quite as much as you’d like? Digital marketing is a volatile industry, but Red Wagon’s internet marketing for contractors have helped hundreds of general contractors, remodelers, roofers, HVAC companies, and other home service companies generate more calls and inbound leads from their website.

Homeowners have thrown traditional contractor marketing strategies like the Yellowpages and door hangers out the window and turn to search engines like Google and Bing to book their next home improvement project. What’s more, if your competitors have more than one listing on page one of Google (like PPC ads, multiple organic listings, maps listings, etc.) this significantly decreases the chance that your listing will win the click!

  • 91% – Increase in phone calls in less than 12 months of investing in contractor internet marketing. Most notably, this client saw an increase of calls during their slow season.
  • 454% – Increase the same client saw in non-branded organic traffic.
  • 433% – Increase in online conversions.

When you choose Red Wagon as your local internet marketing partner, we handle all aspects of your online marketing strategy—from advertising tracking to content creation to Google Maps management, and more.

Our Process for Contractor Digital Marketing

Our process for contractor digital marketing is similar to our approach to marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.

COMPLETING A COMPETITOR ANALYSIS

  • Completing a market analysis of your service areas and industry
  • Finding local competitors currently outranking you on the web for your services
  • Analyzing search terms, monthly search volumes, and more in your market

SOCIAL: ENGAGING PAID AND ORGANIC CONTENT

  • Creating custom audiences to best target your company and brand
  • Creating copy and imagery for high-performing social ads
  • Posting and scheduling regular posts
  • Monitoring engagement and interaction

SEO: PUBLISHING HIGH-QUALITY WEBSITE CONTENT

  • Keyword research to find what and how your customers are searching for your services
  • Publishing well-written website content that improves your local search rankings and provides a seamless user experience
  • Including both search engine-friendly optimizations in the content and calls-to-action to encourage conversions from your users

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EMAIL: IMPROVING CUSTOMER RETENTION & LOYALTY

  • Building opt-in email signs up to contact forms
  • Designing custom email templates
  • Creating custom email content
  • Split-testing your email campaigns

PPC: CREATING DATA-DRIVEN ADS

  • Creating copy for high-performing ads
  • Split-testing ad copy
  • Conducting competitor research on ad copy
  • Monitoring and improving bids and average position of paid ads

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TRACKING YOUR DIGITAL MARKETING CAMPAIGNS

  • Monitoring your keyword rankings, organic traffic, calls, and leads
  • Monitoring the performance of your competitors
  • Tracking performance down to sales and revenue
  • Tweaking campaigns to improve the above metrics

Increase Your Rankings & Search Visibility on Google Page One

IT’S NOT ENOUGH TO ONLY HAVE A WEBSITE

Your website isn’t a brochure, it’s a virtual sales rep capable of generating massive amounts of leads and sales for your business, all at a fraction of the cost of traditional contractor marketing and advertising. But, can new customers find your website?
Your business is different from the competitors in your area, and so should your internet marketing campaign. At Red Wagon, we don’t take a cookie cutter approach to internet marketing for contractors. Work with a marketing partner with awards and experience, like Red Wagon. Internet marketing success is a real estate game. Your goal should be to cost-effectively build, develop, and maintain as much real estate as you need to establish yourself as the authority in your industry.

Contractor SEO & Content Marketing

IMPROVE ORGANIC SEARCH RANKINGS WITH SEO FOR CONTRACTORS

To rank well organically, you must establish and promote yourself as the authority for what you do, in the markets you do it. Ranking well on Google, Bing, and Yahoo requires three things:
  1. First, your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and index your website. At Red Wagon, our webmasters specialize in coding websites and landing pages that are not only visually appealing, but also are highly optimized for search engines—allowing your contracting company to get more traffic, leads, and sales from the internet.
  2. Second, create a data-driven content strategy with unique, relevant, high-quality content your customers crave. Google ranks web pages individually, not websites as a whole. Our content marketing team has extensive experience writing online content (including blogs, landing pages, press releases, e-mail newsletters, E-books, and more) specifically for contractors—so you won’t have to write a thing.
  3. Third, you must promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building shady links that will get you penalized by Google!

LOCAL SEARCH ENGINE OPTIMIZATION (LOCAL SEO)

Did you know that nearly half of total Google search queries have local intent? In addition to improving your organic search engine listings with contractor SEO services, if you’re a contractor, it’s also vital that you optimize for Google’s local listings. These seven local listings often appear before the organic listings, leading to better click-through-rates for your company from potential customers.
As an award winning SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your visibility for geographically-related searches.

PAY PER CLICK ADVERTISING FOR CONTRACTORS (PPC)

Because SEO campaigns can take anywhere from a few weeks to several months to deliver results, we always recommend our new contractors invest in both pay per click (PPC) and SEO services. When you hire Red Wagon for PPC management, we handle it all—from keyword discovery to bid management; from ad copy creation to ad split testing; from pay per click call tracking to landing page optimization; we take care of everything and report the results to you monthly.
Investing in PPC, content marketing and SEO, as well as local SEO, is the most effective way to get more leads and sales from the web as well as maximize your contracting company’s online real estate. When you have a paid listing, local listing, and organic listing for a given search query, you greatly reduce the chance of someone clicking on one of your competitor’s links!

Determine Your True Marketing ROI with Advanced Analytics & Tracking

If you’re like most contractors, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Red Wagon, we accurately measure and track each and every advertising campaign (from pay per click to SEO to e-mail newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated.
But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your contracting business and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance.

At Red Wagon, our marketing analytics services include:

  • Ad tracking and measurement
  • Custom research and analysis
  • Phone call tracking and recording
  • Conversion rate optimization
  • Google Analytics consulting
  • Website analytics and tracking
  • And more!
Accurate measuring and tracking is truly the first step in contractor marketing online so you can truly quantify your marketing investments.

Why Choose Red Wagon as Your Education
Marketing Agency?

Red Wagon is much more than an SEO company—we truly see ourselves as a web marketing partner to your School. We market your business as if it were our business—meaning we strive to truly understand your services, sales process, competitors, and industry to effectively market your School on the web. We do this all while tracking and measurably justifying your investment in our online marketing services.

Although we service all industries, we have extensive experience helping Schools promote their businesses online. Virtually every Red Wagon client has doubled, tripled, or quadrupled their web leads within six months of engaging with us. Call us today and we’ll refer you to our happy attorney clients!

The internet is arguably the most powerful and cost-effective sales and marketing tool at your disposal—are you utilizing it to the fullest extent possible?

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What Makes Red Wagon Different

At Red Wagon, we try and let our clients speak for us. Take a look at our attorney marketing reviews and hear straight from lawyers just like you why we are the best digital marketing company for your needs.
Done that? Great! Let’s get down to the details. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own. We can also offer you a few guarantees other companies can’t:
  • YOU DON’T HAVE TO WORRY ABOUT LONG-TERM CONTRACTS We won’t handcuff you for a specific amount of time. Ever.
  • YOU’LL OWN EVERY SINGLE DELIVERABLE, FROM YOUR WEBSITE TO YOUR CONTENT. Some digital marketing companies won’t let you keep your work when you leave. Not us.
  • YOU’LL OPTIMIZE YOUR MARKETING COSTS.  Everything we do is tracked, measured, and analyzed for improvements. This lowers your costs and increases results.
  • YOU GET THE PEACE OF MIND THAT WE WILL BEND OVER BACKWARD FOR YOU.  Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
  • YOU GET THE PEACE OF MIND THAT WE WILL BEND OVER BACKWARD FOR YOU.  Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
  • YOU GET A DEDICATED ACCOUNT MANAGER to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated (US-based) copywriter.
  • YOU GET DETAILED MONTHLY REPORTS  (you can actually understand) that connect campaign performance to your bottom line.

Convert fear into confidence by
knowing how your marketing is
performing

For now and in the future

MORE LEADS

And not just more-but better leads. So you’ll
have more phone calls, chats & consultations
with more people qualified to hire you.

MORE CASES

Better leads + fewer people kicking the tires more cases for your business. Such a beautiful thing when Google Ads, Google My Business & SEO are all working together. You’ll see.

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MORE PREDICTABILITY

Predictably know how many leads you’ll win, to know how much more you’ll earn. Know where your best leads come from, to give clients more of what they want & need.

Ready to work with more of the clients you wants the ones you don’t?

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Us vs. them

With us…

  • Simple month-to-month , no contract
  • Know how your marketing  is performing
  • Have complete ownership   & access to your website—At. All. Times.
  • Same goes for your Google Ads   & other marketing accounts
  • Know who you’re working with   —by name, forever
  • Got questions?  Get answers—fast, accurate & complete

With them…

  • Stuck in 6-12 month contracts  yielding poor results
  • Don’t own your website & must pay ransom to move it
  • Locked out of your own    Google Ads account
  • Got sold by someone    you never hear from again
  • Know who you’re working with    —by name, forever
  • Get passed on to others    that don’t know squat
  • Got questions but   get no answers back

frequently asked questions

Tired of not knowing where your marketing budget is being spent and not sure what’s working?

We turn budget mysteries into investment masterpieces.” With our real-time dashboard reports, you gain immediate insight into your spending and performance, ensuring every dollar is accounted for and effectively utilized.

Confused by jargon-filled reports and unclear marketing outcomes?

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Overwhelmed by too much data and not sure what to focus on?

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Struggling with content marketing complexity and inefficiency?

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Worried about the accuracy of your marketing data?

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Finding it hard to keep up with the demands of social media?

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Frustrated with the slow pace of seeing marketing results?

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Disappointed with the results from your Google Ads investment?

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saying about their marketing results

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