Doctor Marketing

about

MARKETING FOR DOCTORS

Help more patients and grow your practice with doctor marketing services from Red Wagon.

[PTAG]Each month, consumers in the U.S. perform more than 4.7 million online searches for local doctors. For you to convert those searchers into new patients, you need to dominate the web—in the search engines, local directories, social media, email inboxes, and everywhere else your target audience spends time.[PTAGE]
[PTAG]To do it, you not only need digital marketing services, but you also need a marketing partner who understands the ins and outs of medical advertising and marketing. When you partner with us, you can rest assured everyone working on your account knows:[PTAGE]

  • How to navigate through increasing regulations and comply with patient privacy practices
  • How to develop long-lasting relationships with both patients and health practitioners
  • How to best position your practice’s brand in your marketplace

[PTAG]If you want to help more patients while optimizing your marketing costs and increasing revenue, it’s time to see what Red Wagon can do for your practice. Ready to begin? It all starts by contacting us here »[PTAGE]

  • FREE Competitor Analysis and Website Audit
  • want to dominate your competitors?

    Enter your website to get a free competitor analysis and website audit.

  • Try it – it’s FREE!

Doctor Marketing Services We Incorporate to Grow Your Practice

[PTAG]How do we make you the best doctor in town? We don’t—you do that all on your own. Our doctor marketing services help position your brand online to make sure everyone in your area knows it. We do this by combining the digital marketing services below to connect with patients at every point of their customer journey:[PTAGE]

  • competitive analysis
    This is step one. With a thorough competitive analysis from Red Wagon, we will identify your practice or hospital’s strengths, weaknesses, threats, and opportunities from a digital marketing perspective—including actionable insights you can take to close any gaps and get ahead of your competition. We’ll provide custom-tailored recommendations for how you can improve your online presence and performance.
  • competitive analysis
    Attract, acquire, and engage more patients through the creation and distribution of relevant and valuable content, including landing pages, blog posts, e-books, email newsletters, white papers, and more. Our professional, U.S.-based writers well-versed in the healthcare industry (need hospital marketing ideas? They’ve got plenty) will grow your online presence and establish you as THE authority.
  • competitive analysis
    Looking for a cost-effective way to grow your private practice? For every $1 spent on email marketing, $44 is made in return. Our professional email marketers help your facility stay top-of-mind with your prospects and existing patients by sending healthy living tips, appointment reminders, and monthly newsletters. Test opt-in email marketing today!
  • competitive analysis
    41% of consumers say that content found on social media will likely impact their choice of physician. However, doctor marketing on Facebook is complicated because of numerous targeting restrictions on the healthcare industry. We are absolute Facebook advertising experts and can work through Facebook’s restrictions to create low-cost, high-reward campaigns.
  • competitive analysis
    Do you know how well your website is converting visitors into patients? Our conversion rate experts will implement tests to improve your visit-to-lead conversion rates. We’ve helped companies double, triple, and even quadruple their website conversion rates.
  • competitive analysis
    Does your website have scheduling capabilities? Is it mobile-friendly? It should feature both qualities—62% of smartphone owners use their device to look up medical information, and 75% of people have admitted to judging a doctor’s credibility based on their website design. Our medical web design agency specializes in mobile-friendly medical and healthcare websites that have high patient conversion rates.
  • competitive analysis
    For B2B medical marketing, LinkedIn is the perfect platform. LinkedIn’s B2B audience has 2x the buying power of the average web audience, and four out of five LinkedIn members drive business decisions. Connect with them through LinkedIn advertising. Learn more about this incredibly targeted way to put your message in front of key decision-makers today!
  • competitive analysis
    97% of online experiences begin with a search engine, but 41% of clicks go to the top 3 paid ads on the search results page. Pay per click is a great way to drive more (qualified) visitors to your website and get more leads and booked appointments—FAST! The best part? There’s no waiting period.
  • competitive analysis
    Want to get more earned traffic, leads, and new patients? Start where 97% of online experiences start—with search engines. Grow your long-term authority and get more qualified website traffic, leads, and sales with search engine optimization (SEO).
  • competitive analysis
    81% of US adults have at least one social media profile, and 42% of individuals viewing health information on social media look at health-related consumer reviews. But, you need a social media marketing company that understands medical targeting and audience regulations on the platforms—like us. Start your social media marketing campaigns—including Facebook, Twitter, Pinterest, Instagram, and more—today.
  • competitive analysis
    Looking for an easy way to connect with patients? Have you tried video marketing? Video is 50x more likely to rank organically in the search results than text pages, and people love watching health and wellness videos. What are you waiting for? Enhance your website, differentiate your brand, and get more patients with online videos!
  • competitive analysis
    Want 100 verified reviews in 10 days? We’ve done it for our clients, and can do it for you. Review Us Now is our proprietary software that allows you to get reviews on your website and external sites in three simple steps. Ask for your free demo today!
  • competitive analysis
    We know how to harness the power of call monitoring to vastly improve patient customer service experiences and greatly increase your return on marketing investments. Our team can help your company extract the most value possible from every phone call.
  • competitive analysis
    No matter your business size, industry, or location, a strong, effective, and cohesive brand strategy and design help to convey your company’s quality, credibility, value, and experience. When it comes to marketing your products and services, those that have a strong brand hold an enormous competitive advantage.
  • competitive analysis
    Does your doctor’s office have an in-house marketing team, but still feel lacking in the mastery of digital marketing and SEO? Whether you’re the marketing manager at an enterprise-level hospital, own a small doctor’s office, or head the marketing team at a major health organization, custom-designed strategy and analytics consulting may be just what you need! Contact us and mention you need consulting.
  • competitive analysis
    If you want more local patients, you need local SEO. Why? Because 97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local treatment center or health facility. How do you connect with them? With local search engine optimization (SEO).

[PTAG]best advertising for contractors and remodelers, including ways to market your business[PTAGE]

How Digital Marketing for Doctors Works to Attract and Convert More Patients:

GET FOUND, GET NOTICED, GET NEW PATIENTS

[PTAG]People are searching the web right now for a hospital or treatment center like yours. Will they find YOU or a competing physician? Over 200 companies rely on Red Wagon to help them generate more website traffic, leads, and sales. Visit the links above to learn more about the individual services we provide or contact our internet marketing company today and let us show you what we can do for YOU![PTAGE]

Website Design for Doctors

[PTAG]When marketing to patients, your website (and what’s on it) matters. Currently, 71% of millennials prefer both scheduling online and receiving digital reminders, but they won’t be alone for long. Online booking is becoming a necessity, and Accenture predicts that by 2019, 66% of health systems will offer self-scheduling and 64% of all patients will use self-scheduling. How does your website stack up against your competitors?[PTAGE]

[PTAG]remodeler website designs for marketing strategies[PTAGE]

[PTAG]The best medical and healthcare websites aren’t brochures; they’re virtual sales reps capable of generating massive amounts of new patients for your facility. They’re also fast, secure, mobile-friendly (62% of smartphone owners use their device to look up health information), and most importantly, they’re coded in a way that makes it easy for the search engines’ software to find, crawl, and index your website. At Red Wagon, our webmasters specialize in coding medical websites and landing pages that are not only visually appealing but also are highly optimized for search engines—allowing your hospital or treatment center to get more traffic, leads, and booked appointments from the internet.[PTAGE]

SEO & Content Marketing for Doctors and Physicians

IMPROVE ORGANIC SEARCH RANKINGS WITH SEO FOR DOCTORS

[PTAG]remodeler website designs for marketing strategies[PTAGE]

[PTAG]Take a look at the image above. What you’re looking at is the breakdown of online searches for local doctors and primary care physicians over the past year—and there were more than 4.7 million of them per month. Most patients rely on search engines like Google to find a health practitioner or treatment center. That’s why the best physician marketing companies include search engine optimization (SEO) in their services.[PTAGE]

[PTAG]To rank well in the search engines for those medical queries, you must establish and promote yourself as the medical authority in your market. Ranking well on Google, Bing, and Yahoo requires three things:[PTAGE]

[PTAG]1. First, your website needs to be fast, secure, and mobile-friendly. Over 70% of healthcare searches happen on a mobile device. Once patients are on your website, they’ll only wait three seconds for something to happen before they hit the “back” button. Not only that, but search engines favor websites that are fast, secure (HTTPS vs. HTTP), and mobile-friendly.[PTAGE]

[PTAG]remodeler website designs for marketing strategies[PTAGE]

[PTAG]2. Second, you need a data-driven content strategy with unique, relevant, high-quality content your customers crave. Google ranks web pages individually, not websites as a whole. Our physician marketing team has extensive experience writing online content (including blogs, landing pages, press releases, e-mail newsletters, E-books, and more) specifically for doctor offices—so you won’t have to write a thing.[PTAGE]

[PTAG]3. Third, you need to promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other doctor marketing companies, you’ll never have to worry about us building spammy links that will get you penalized by Google![PTAGE]

  • FREE Competitor Analysis and Website Audit
  • want to dominate your competitors?

    Enter your website to get a free competitor analysis and website audit.

  • Try it – it’s FREE!

[PTAG][PTAGE][PTAG][PTAGE]

LOCAL SEARCH OPTIMIZATION

[PTAG]When it comes to medical marketing for doctors, it’s vital that you optimize for Google’s local listings. Patients looking for a local doctor or treatment center will look to Google’s map listings to choose one near them. These local listings often appear before the organic listings, leading to better click-through rates for your company from potential customers.[PTAGE]

[PTAG]As an award-winning SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your visibility for geographically related searches.[PTAGE]

PAY PER CLICK ADVERTISING FOR THE MEDICAL INDUSTRY (PPC)

[PTAG]When it comes to advertising for doctors, we always recommend investing in both pay per click (PPC) and SEO services. PPC campaigns for doctors can get tricky, so we handle it all—from keyword discovery to bid management; from ad copy creation to ad split testing; from pay per click call tracking to landing page optimization; we take care of everything and report the results to you monthly.[PTAGE]

[PTAG]seo for remodeling contractors includes blogging - it increases chances of ranking by 434%[PTAGE]

[PTAG]Investing in PPC, content marketing, and SEO, as well as local SEO, is the most effective way to get more patients from the web as well as maximize your practice’s online real estate. When you have a paid listing, local listing, and organic listing for a given search query, you greatly reduce the chance of someone clicking on one of your competitor’s links![PTAGE]

Determine Your True Marketing ROI with Advanced Analytics & Tracking

[PTAG]If you’re like most doctors, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Red Wagon, we accurately measure and track each and every advertising campaign (from pay per click to SEO to e-mail newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated.[PTAGE]

[PTAG]But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy healing and helping, and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance.[PTAGE]

[PTAG]At Red Wagon, we recommend incorporating the following into your medical clinic marketing plan:[PTAGE]

  • Ad tracking and measurement
  • Custom research and analysis
  • Phone call tracking and recording
  • Conversion rate optimization
  • Google Analytics consulting
  • Website analytics and tracking
  • And more!

[PTAG]Accurate measuring and tracking is truly the first step in specialist and primary care marketing online so you can quantify your marketing investments.[PTAGE]

Why Select Red Wagon Over Other Physician Marketing Companies?

[PTAG]We’ve helped doctors all over the USA and North America—and we can help yours, too.[PTAGE]

[PTAG]At Red Wagon, we try and let our clients speak for us. Take a look at our internet marketing reviews from current and former clients to hear straight from them why we are the best internet marketing company for your needs. Everything we do comes from the perspective of a business owner, and we treat your practice or facility like our own. What does that mean?[PTAGE]

  • You won’t be handcuffed to long-term contracts. We won’t handcuff you for a specific amount of time. Ever. While we encourage you to give your campaigns at least three to six months to fully ramp up, you are free to leave and take your assets with you at any time.
  • You’ll own all your deliverables, including your website. Some cheap internet marketing companies offer “free” websites with their services, or offer websites hosted on their “proprietary platform.” These are red flags that indicate you’re about to be handcuffed into an unfavorable contract. You can learn more about website ownership clauses here >>
  • You’ll optimize your marketing costs. Everything we do is tracked with advanced analytics so we can continually optimize your campaigns. This means you spend less and get more.
  • You get a dedicated account manager to be your guide, as well as a full support team that includes an analyst, a web designer/developer, PPC ad manager, and professional, USA-based medical copywriter.
  • You get the peace of mind that we have your back. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients. You can rest assured your dedicated account manager will be there for all of your needs and will over-deliver on results.
  • You get detailed monthly reports (you can actually understand) that tie your digital marketing services to your bottom line.

Contact Us to Learn More About Marketing for Doctors and How We Can Help!

[PTAG]If you’ve been wondering how to market yourself as a doctor, it’s time for us to talk. Contact us today, tell us about your situation, and we’ll provide you with candid recommendations for digital marketing solutions. Click on the services above to learn more about medical marketing for doctors, read our online marketing case studies detailing actual results we’ve produced for business just like yours, or pick up the phone and call us today[PTAGE]

  • FREE Competitor Analysis and Website Audit
  • want to dominate your competitors?

    Enter your website to get a free competitor analysis and website audit.

  • Try it – it’s FREE!

SEO Case Study
Lawyer increases website traffic and new clients with SEO