about

Legal Marketing for Attorneys & Law Firms

Award-Winning Online Marketing for Attorneys, Law Firms, & Legal Services

[PTAG]If you want to acquire more clients and cases, optimize marketing costs, and become THE legal authority in your market, there’s only one solution: digital marketing services from an award-winning legal marketing agency.[PTAGE]

[PTAG]

Running a successful law office or working as an independent attorney requires hard work, a dedication to representing your clients and understanding the law. If you are looking for ways to attract and acquire more clients, using professional legal digital marketing services is a must. With the right digital marketing strategy, you can optimize your marketing budget as you maximize your online reach, visibility, and overall ability to grow your clientele.

Did you know that more than 97% of all consumers turn to the internet to find both local as well as online solutions, whether they are searching for new furniture or legal representation? While traditional referrals and recommendations still go a long way for attorneys, providing online reviews and testimonials from previously satisfied clients can significantly boost your appeal and attractiveness to new prospective clients. With an online presence that truly showcases your skills, abilities, and experience. Red Wagon will outperform your local competition and help you solidify your place in the legal market as a professional, trustworthy, and authoritative business.

[PTAGE]

WHY YOU NEED An Attorney MARKETING AGENCY SPECIALIZING IN the Legal Industry

[PTAG]Not only do you need an omnichannel, cohesive law firm marketing strategy, but you also need a marketing company that understands the ins and outs of the legal industry, including regulations on advertising and marketing. We know:[PTAGE]

  • How to navigate the realm of legal disclosures, regulations, guidelines, and even marketing compliance requirements
  • How the right legal marketing strategy can ultimately help you properly position your firm in your preferred market(s)
  • How you can better navigate your long-term relationships with both prospective as well as loyal clients

[PTAG]Working together with Red Wagon is one of the quickest ways to optimize your overall marketing and advertising budget while driving more referrals and leads directly to your online presence as well as your law firm itself. Learn more about how Red Wagon can help bring your digital marketing strategy and future campaigns to life below. Are you ready to get started with a brand new digital strategy that will help you attract new clients while generating leads? Contact us here to learn how we can help you and your legal presence with a winning digital marketing strategy today. Ready to begin? It all starts by contacting us here »[PTAGE]

Clients We Have Worked With

    • FREE Competitor Analysis and Website Audit
    • want to dominate your competitors?

      Enter your website to get a free competitor analysis and website audit.

    • Try it – it’s FREE!

    Lawyer Marketing Services To Grow Your Practice

    Wondering how to market your law firm? The best law firm marketing plans include a variety of online marketing strategies and services. Together, they work to increase brand authority, website traffic, leads, and new clients. See the services we recommend below, and we can’t wait to help your legal company grow!

    "
    • competitive analysis
      With a thorough competitive analysis from Red Wagon, we will identify the strengths, weaknesses, threats, and opportunities from a digital marketing perspective—including actionable insights you can take to close any gaps and get ahead of your competition. We’ll provide custom-tailored recommendations for how you can improve your online presence and practice performance.
    • how to grow a law firm business
      More than a third of all visitors to legal websites use online content to help them choose the right lawyer. Attract, acquire, and engage them through the creation and distribution of relevant and valuable content, including landing pages, blog posts, legal e-books, email newsletters, white papers, and more. Our professional, U.S.-based legal writers produce top-quality content that matches your firm’s style.
    • example email marketing for lawyers
      Looking for a cost-effective way to grow your law firm? For every $1 spent on email marketing, $44 is made in return. Our professional legal email marketers help your business stay top-of-mind with your prospects and existing customers by sending custom newsletters informing consumers about the most important updates and legal resources.
    • facebook marketing
      Like the control of pay per click advertising, but want something more cost-effective than Google Ads? Facebook accounts for one in every six minutes spent online and one in every five minutes spent on mobile. Our legal Facebook advertisers know how to comply with regulations and legal stipulations to ensure your campaigns are done by the books.
    • Over 70 percent of law firms have said their website generated new cases. Do you know how well your website is converting visitors? Our conversion rate experts will implement tests to improve your visit-to-lead conversion rates. We’ve helped attorneys double, triple, and even quadruple their website conversion rates.
    • 74 percent of all legal consumers visit law firms’ websites to take action. As if that’s not enough, 48 percent of people cited a website’s design as the number one factor in deciding the credibility of a business. What does your website say about your legal practice?
    • 45 percent of all traffic to law firm websites is driven by LinkedIn, and LinkedIn’s B2B audience has 2x the buying power of the average web audience. Connect with them through LinkedIn advertising. Learn more about this incredibly targeted way to put your message in front of key decision makers today!
    • Want to get to the absolute top of the search results page for your top legal keywords? Pay per click ads occupy the top three search result positions on most searches. Pay per click is also a great way to drive more (qualified) visitors to your website and get more leads and sales—FAST! The best part? There’s no waiting period.
    •  SEO
      Want to get more earned traffic, leads, and new cases? Start where 93 percent of your customers’ online experiences start—with search engines. Grow your long-term authority and get more qualified website traffic, leads, and sales with search engine optimization (SEO).
    • 81 percent of US adults have at least one social media profile, and the average user spends at least two hours on social media sites daily. Why wouldn’t you want to promote your law firm with social media marketing campaigns? Start your social media marketing campaigns, including Facebook, Twitter, Pinterest, Instagram, and more, today.
    •  width=
      Video is 50 times more likely to rank organically in the search results than text pages, and by 2019, video will account for 80 percent of global internet traffic, and 85 percent of online traffic in the US. What are you waiting for? Enhance your website, differentiate your brand, and get more leads with online videos!
    • Referrals and recommendations remain a top source of new legal clients, but the process has moved online. Want 100 verified reviews in 10 days? We’ve done it for our clients, and can do it for you. We offer review management as well as Review Us Now—our proprietary software that allows you to get reviews on your website and external sites.
    • marketing analytics for law firms
      We know how to harness the power of call monitoring to vastly improve customer service experiences and greatly increase your return on marketing investments. Our team can help your company extract the most value possible from every phone call.
    • No matter your law firm’s size or location, a strong, effective, and cohesive brand strategy and design help to convey your company’s quality, credibility, value, and experience. When it comes to marketing your products and services, those that have a strong brand hold an enormous competitive advantage.
    • Does your law firm have an in-house marketing team, but still feel lacking in the mastery of digital marketing and SEO? Whether you have an enterprise-level company, run a large association, or head the marketing team at a major organization, custom-designed strategy and analytics consulting may be just what you need! Contact us and mention you need consulting.
    • Search engines spit out different results based on proximity, which is why local SEO for law firms is so important. Approximately 97 percent of consumers go online to find local services, and 82 percent of smartphone users use a search engine when looking for a local business. If your local SEO isn’t tight, chances are your competitors will reap the rewards.

      • FREE Competitor Analysis and Website Audit
      • want to dominate your competitors?

        Enter your website to get a free competitor analysis and website audit.

      • Try it – it’s FREE!

      The Best Law Firm Marketing Strategies Begin and End Online

      the best law firmm marketing plans help you get found, get noticed, and get leads

      With our law firm and legal marketing strategies, we include five key steps to keep in mind throughout the planning and execution process. These steps help to ensure that you maximize your online reach and ability to attract and convert new client leads. The top five steps entail:

      1. Using your official law firm website as your 24/7 sales representative, ready to attract new clients at all times.
      2. Create a working SEO and content marketing strategy designed with lawyers and your services in mind.
      3. Maximize your online reach through the use of digital marketing strategies such as local SEO, geo-targeting, PPC (pay-per-click), video marketing, content marketing, and social media marketing.
      4. Using your online presence to help better manage your digital reputation as well as the number of referrals and reviews you are able to generate.
      5. Collect, track, monitor, measure, and analyze the results of all data you collect to better optimize future digital campaigns.

      Learn how to implement and execute these five steps by reading our guide to law firm marketing strategy » 

      Think of where your customers spend their time on the internet. Sure, many of them are using search engines to find your legal services when they need them, but there’s definitely more to the story. At the highest level, Internet marketing success is a real estate game. Your goal should be to cost-effectively build, develop, and maintain as much real estate as you need to establish yourself as the authority in your industry.

      Get Your Law Firm on the First Page of Google with Content Marketing and SEO for Attorneys

      IMPROVE YOUR SEARCH ENGINE RANKINGS WITH Lawyer SEO & CONTENT MARKETING

      SEO, also known as “Search Engine Optimization”, is a process used to help drive traffic to legal websites via search engines, such as Google, Yahoo!, Bing, and even DuckDuckGo. When a website is fully optimized for SEO purposes, it is more likely to appear within the first page of search results when using keywords and phrases that are most relevant to the type of services, content, or products the website promotes.

      Some of the ways Red Wagon can help with optimizing your website for top search engines such as Google, Bing, DuckDuckGo, and Yahoo! include:

      1. Your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and categorize your website. A properly coded and designed website that uses today’s programming standards to ensure cross-compatibility and overall responsiveness. A website should also be mobile-friendly and accessible on all devices and popular operating systems, including both Android as well as iOS. All pages of your website should be fully optimized for loading speed as well as for search engines.
      2. You must create web page after web page of unique, relevant, and remarkable legal content, including videos. Google ranks web pages individually, not websites as a whole. Our content marketing team has extensive experience writing online legal content (including blogs, landing pages, press releases, email newsletters, E-books, and more!) so you won’t have to write a thing (unless you want to!). You can’t stop with static content either—you’ll need video on your website as well.
      3. You must promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Promoting your website and URL to third-party websites and outside sources to help with establishing credibility and your website as an authoritative source within top search engines. We can help with link-building without putting your website and law firm at risk of being blacklisted by Google and other alternative search engines

      In addition to traditional SEO, Red Wagon can also help with your approach to local SEO as well as geo-targeting campaigns, allowing you the ability to hone in on a highly specific and targeted audience of prospective clients.

      Grow Your Law Firm Marketing Plan By Using LOCAL SEARCH Engine OPTIMIZATION

      Did you know that nearly half of total Google search queries have local intent? In addition to improving your organic search engine listings with SEO services, if you own a local law firm, it’s also vital that you optimize for Google’s local listings:

      law firm advertising idea: local seo. a local pack for attorneys

      ]These three to four local listings often appear before the organic listings, leading to better click-through rates for your company from potential customers.

      In addition to traditional SEO, Red Wagon can also help with your approach to local SEO as well as geo-targeting campaigns, allowing you the ability to hone in on a highly specific and targeted audience of prospective clients.

      GET MORE More LEADS—FAST—WITH PAY PER CLICK ADVERTISING for Law Firms

      google-partner-bluecoronaWorking with Red Wagon, launch PPC, or pay-per-click ads that can help you to establish your website’s online presence as you spread the word about your services as well as your location and availability. With Red Wagon, we help with keyword research, trend discovery, and even the overall tracking and performance of each individual PPC campaign you launch to provide you with the valuable insight necessary for optimal outcomes and maximum success.

      Taking the time to invest not only in traditional SEO improvements, but also content, PPC, and social media marketing can help you to take your law firm to the next level, even if you are surrounded by plenty of competition. With the right digital marketing strategy and live campaigns, outperform your competition as you make a name for yourself in any legal niche or industry, regardless of your location.

      Determine Your True Online Marketing ROI with Advanced Analytics & Tracking

      Collecting, tracking, and monitoring the data you receive from each digital campaign you launch with the help of Red Wagon has never been easier. Not only is it possible for you to learn more about the performance of individual ads and campaigns you launch within just a few seconds, but Red Wagon will also provide you with a complete overview and analysis of campaigns you are running in-depth. If you want to save time and focus on building other aspects of your law firm, leave the data collection and analysis up to us!

      best law firm marketing strategies track return on investment

      Collecting, tracking, and monitoring the data you receive from each digital campaign you launch with the help of Red Wagon has never been easier. Not only is it possible for you to learn more about the performance of individual ads and campaigns you launch within just a few seconds, but Red Wagon will also provide you with a complete overview and analysis of campaigns you are running in-depth. If you want to save time and focus on building other aspects of your law firm, leave the data collection and analysis up to us!

      At Red Wagon, our marketing analytics services include:

      – Custom keyword and trend research for individual clients and markets
      – Ad measurements as well as in-depth tracking and analysis
      – Conversion rate optimization
      – A/B testing whenever necessary
      – Phone call recording and tracking
      – Google Analytics consulting and review
      – Website analytics and in-depth monitoring, tracking, and reporting

      Receiving accurate reporting and analysis from digital campaigns is key to a truly successful marketing strategy for any law firm or legal professional. With Red Wagon, we strive to be a true marketing partner for each of the individual clients we take on and represent. We work hard to ensure that all of our digital campaigns launched for our clients genuinely reflects our client’s goals, objectives, as well their future outlook, and the type of clientele they want to attract.

      Why Choose Red Wagon  as Your Attorney Marketing Agency?

      Red Wagon is much more than an SEO company—we truly see ourselves as a web marketing partner to your law firm. We market your business as if it were our business—meaning we strive to truly understand your services, sales process, competitors, and industry to effectively market your law firm on the web. We do this all while tracking and measurably justifying your investment in our online marketing services.

      Although we service all industries, we have extensive experience helping law firms promote their businesses online. Virtually every Red Wagon  client has doubled, tripled, or quadrupled their web leads within six months of engaging with us. Call us today and we’ll refer you to our happy attorney clients!

      The internet is arguably the most powerful and cost-effective sales and marketing tool at your disposal—are you utilizing it to the fullest extent possible?

      SEO Case Study
      Lawyer increases website traffic and new clients with SEO

        What Makes Red Wagon Different

        [PTAG]At Red Wagon, we try and let our clients speak for us. Take a look at our attorney marketing reviews and hear straight from lawyers just like you why we are the best digital marketing company for your needs.[PTAGE]
        [PTAG]Done that? Great! Let’s get down to the details. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own. We can also offer you a few guarantees other companies can’t:[PTAGE]

        • You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
        • You’ll own every single deliverable, from your website to your content. Some digital marketing companies won’t let you keep your work when you leave. Not us.
        • You’ll optimize your marketing costs. Everything we do is tracked, measured, and analyzed for improvements. This lowers your costs and increases results.
        • You get the peace of mind that we will bend over backward for you. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
        • You get a dedicated Account Manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated (US-based) copywriter.
        • You get detailed monthly reports (you can actually understand) that connect campaign performance to your bottom line.

        “ Red Wagon has excellent SEO and marketing skills. Their team helped grow our marketing for our website through a variety of methods. I highly recommend them for SEO and Paid Media Marketing. ”

        Richard James

        Vice President – Advantage LED

        “ Red Wagon worked with us for several months and implemented many strategies we still use with success today. They are so much fun to work with and a very talented agency ”

        Amy Armitage

        Lunarpages.com

        “We needed a web presence and targeted leads for our in home healthcare service. Red Wagon built a beautiful site that converted so well we had more business than we could handle.”

        Kasey Bula

        Owner – Americare Arrowhead

        “ Red Wagon and I have worked together for years. They are innovators that creates solutions that live way outside the box. They are always on top of the latest trends and a great resource! They literally helped grow my clients business by 10x! ”

        Greg Maestro

        President – Deviate Media

        “In less than two months our cost per lead was around .70 cents and we increased our spend to $300,000. Results couldn’t have been better.”

        Shaun Baker

        Owner – RXMG

        “My sales started to slump and my business needed  a fresh outlook and approach. The help from Red Wagon has changed the face of our product and its future for the better!”

        Coty Youtsey

        Owner – Channel Master

        “I’ve been working with Blue Corona for over seven years, but before that, I was doing it all in-house. Blue Corona has impacted GAC in a way that has helped us grow in a turnkey manner. They care about your business and they’re willing to work with you and really understand what your needs are as a business, and then develop a program to help you. I strongly recommend Blue Corona to any HVAC company out there.”

        Rich Biava

        GAC Services