REMODELING MARKETING

Some remodeling contractors come to us with only one marketing channel in mind—they want a website OR search engine optimization OR pay per click advertising. That won’t work—the best remodeling marketing plans catch potential customers at all stages of the modern buyer’s journey. The problem with choosing only one or two is that not all marketing channels are right for all stages of the sales funnel:

That’s why we always encourage our clients to take a multi-channel approach when advertising a remodeling business. 

Determine Your True Remodeling Marketing ROI with Advanced Analytics & Tracking

If you’re like most remodeling companies, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Red Wagon, we accurately measure and track each and every advertising campaign (from pay per click to SEO to email newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated.

But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your remodeling company and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance. At Red Wagon, our marketing analytics services include:

• Ad tracking and measurement
• Custom research and analysis
• Phone call tracking and recording
• Conversion rate optimization
• Google Analytics consulting
• Website analytics and tracking
• And more!

Accurate measuring and tracking is truly the first step in marketing your remodeling business online so you can truly quantify your marketing investments.

Want to Get More Remodeling Leads? It Starts With an Optimized Website

IT’S NOT ENOUGH TO JUST HAVE A WEBSITE!

Don’t think of your website as a brochure; think of it as a virtual sales rep capable of generating a massive number of leads and sales for your remodeling company, often at a fraction of the cost of traditional marketing and advertising. With that being said, how easy is it for potential customers who aren’t familiar with your brand to find your website?

Think of where your customers spend their time on the Internet. Sure, many of them are using search engines to find your remodeling services when they need them, but there’s definitely more to the story. At the highest level, internet marketing success is a real estate game. Your goal should be to cost-effectively build, develop, and maintain as much real estate as you need to establish yourself as the authority in the remodeling industry.

Increase Remodeling Leads by Getting on the First Page of Google

IMPROVE YOUR SEARCH ENGINE RANKINGS WITH SEO & CONTENT MARKETING FOR REMODELERS

To rank well organically, you must establish and promote your remodeling company as THE authority for what you do, in the markets you do it. Ranking well on Google, Bing, and Yahoo! requires three things:

• First, your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and categorize your website. At Red Wagon, our web team specializes in designing websites and landing pages that not only represent the professionalism of your work, but also are highly optimized for search engines—allowing your remodeling contracting business to get more traffic, leads, and sales from the web.
• Second, you must create web page after web page of unique, relevant, and remarkable content. Our content marketing team has extensive experience writing online content (including blogs, landing pages, press releases, email newsletters, e-books, and more!) for remodelers—so you won’t have to write a thing (unless you want to!).
• Third, you must promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building shady links that will get you penalized by Google!

When you hire Red Wagon as your remodeler SEO company and content marketing partner, you’ll receive a dedicated account manager as well as a support team that includes an analyst, web designer/developer, and a dedicated, professional copywriter who is well-versed in the industry. You’ll also receive detailed monthly reports that connect your website’s SEO performance to your remodeling company’s bottom line.

CONNECT WITH MORE HOMEOWNERS WITH LOCAL SEARCH OPTIMIZATION

Wondering how to get remodeling leads? Focus on local—almost half of all total Google search queries have local intent. In addition to improving your organic search engine listings with SEO services, if you own a local remodeling company, it’s also vital that you optimize for Google’s local listings. When consumers make geographically related searches like “bathroom remodeler near me” or “kitchen renovation in [city, state],” Google and other search engines show what’s called the local pack (otherwise known as map listings):

As an award-winning remodeler marketing company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your remodeling company’s visibility for geographically related searches.

PAY-PER-CLICK ADVERTISING FOR REMODELERS

When a prospective customer needs someone to remodel their home, where do they turn? The vast majority of them use online search engines—like Google, Bing, and Yahoo. Potential leads for your company are on Google right now searching for “kitchen designer” and “home remodeling,” but will they find your site? Pay-per-click (PPC) is a great way to get to the top of the search results and drive more (local) visitors to your website and get more leads and sales.

In addition to local SEO and content marketing, PPC is a great way to make your company visible on the first page of search engine results. Once you set up your ads on Google AdWords, you’ll see your advertisement within a couple of hours and have complete control over budget, copy, and placement. When Red Wagon manages your PPC account, we’ll handle everything—from keyword discovery and ad copy creation to bidding and ad split testing. That way, our PPC managers can continue their data-driven approach to success and you can continue expertly running your remodeling company.

Why Choose Red Wagon as Your Remodeling Marketing Partner?

Red Wagon is much more than a remodeling marketing vendor—we truly see ourselves as a partner to your business. Because we’ve been experts in the remodeling industry for so long, we are able to market your business as if it were ours—meaning we truly understand your services, products, sales process, competitors, industry, and markets.

Although we service all industries, we have extensive experience helping remodelers just like you get more leads and sales from the web. Call us today and we’ll refer you to our remodeling clients!