MARKETING FOR ROOFERS AND ROOFING CONTRACTORS
You want more leads and booked roofing jobs. The solution? Digital marketing for roofing contractors.
our roofing business relies on marketing to bring in more leads and increase booked jobs. The top roofing contractors in the country get there not because of great service, but because of expert marketing strategies that bring in new leads and turn existing customers into brand advocates.
To accomplish this, you need a marketing partner that not only knows the roofing industry, but also the modern marketing tactics necessary to win in the digital age.
For example, did you know your website is your #1 sales and marketing tool? That’s because when consumers need to find a local service, 97% of them go online to do it.
People are searching the web right now for roofers like you. Will they find you or one of your competitors? Scroll down to see how a complete online marketing strategy from Red Wagon can help drive and convert more leads—a solution to ensuring your phone will always ring.
Learn more about our complete solution for local internet marketing services for the roofing industry below or contact us today.
Online Marketing for Roofers: What It Takes to Get More Roofing Leads and Booked Jobs
Wondering how we’ll help you get more roofing leads and sales? Our roofing marketing plans include a variety of online marketing strategies and services. Together, they work to increase brand authority, website traffic, leads, and booked jobs. See the services you need below, and we can’t wait to help your roofing company grow!
Digital Competitive Analysis
With a thorough competitive analysis from Red Wagon, we will identify the strengths, weaknesses, threats, and opportunities from a digital marketing perspective—including actionable insights you can take to close any gaps and get ahead of your competition. We’ll provide custom-tailored recommendations for how you can improve your online presence and performance.
Content Marketing
Attract, acquire, and engage your target audience through the creation and distribution of relevant and valuable content, including landing pages, blog posts, e-books, email newsletters, white papers, and more. Our professional, U.S.-based writers will grow your online presence and establish you as THE authority.
Email Marketing Campaigns
Looking for a cost-effective way to grow your business? For every $1 spent on email marketing, $44 is made in return. Our professional email marketers help your business stay top-of-mind with your prospects and existing customers by sending custom newsletters. Test opt-in email marketing today!
Facebook Advertising Campaigns
Like the control of pay per click advertising, but want something more cost-effective than Google AdWords? Try a hyper-targeted ad campaign on Facebook! Why? Because Facebook accounts for one in every six minutes spent online and one in every five minutes spent on mobile.
Conversion Rate Optimization
Do you know how well your website is converting visitors? Our conversion rate experts will implement tests to improve your visit-to-lead conversion rates. We’ve helped remodeling companies double, triple, and even quadruple their website conversion rates.
Website Design & Development
63% of consumers primarily use your company’s website to find and engage with you. As if that’s not enough, 48% of people cited a website’s design as the number one factor in deciding the credibility of a business—especially a remodeling business. What does your website say about your remodeling work?
LinkedIn Advertising Campaigns
LinkedIn’s B2B audience has 2x the buying power of the average web audience, and four out of five LinkedIn members drive business decisions. Connect with them through LinkedIn advertising. Learn more about this incredibly targeted way to put your message in front of key decision makers today!
Pay Per Click (PPC)
97% of online experiences begin with a search engine, but 41% of clicks go to the top three paid ads on the search results page. If you’re looking for remodeling marketing ideas, pay per click is a great way to drive more (qualified) visitors to your website and get more remodeling leads and sales—FAST! The best part? There’s no waiting period.
Search Engine Optimization (SEO)
Want to get more earned traffic, leads, and booked jobs? Start where 97% of your customers’ online experiences start—with search engines. Grow your long-term authority and get more qualified website traffic, leads, and sales with search engine optimization (SEO).
Social Media Marketing
81% of U.S. adults have at least one social media profile, and the average user spends at least two hours on social media sites daily. Why wouldn’t you want to promote your business with social media marketing campaigns? Start your social media marketing campaigns, including Facebook, Twitter, Pinterest, Instagram, and more, today.
Video Marketing Services
Video is 50 times more likely to rank organically in the search results than text pages, and by 2019, video will account for 80% of global internet traffic and 85% of online traffic in the U.S. What are you waiting for? Enhance your website, differentiate your brand, and get more leads with online videos!
Review Us Now
Want 100 verified reviews in 10 days? We’ve done it for our clients, and can do it for you. Review Us Now is our proprietary software that allows you to get reviews on your website and external sites in three simple steps. Ask for your free demo today!
Smart Selling & Lead Recovery
We know how to harness the power of call monitoring to vastly improve customer service experiences and greatly increase your return on marketing investments. Our team can help your company extract the most value possible from every phone call.
Branding and Creative Services
A cohesive brand strategy and design help to convey your company’s quality, credibility, value, and experience—no matter your business size, industry, or location. When it comes to marketing your products and services, those that have a strong brand hold an enormous competitive advantage.
Strategy and Analytics Consulting
Does your company have an in-house marketing team, but you still feel lacking in the mastery of digital marketing and SEO? Whether you have an enterprise-level company, run a large association, or head the marketing team at a major kitchen hardware supplier, custom-designed strategy and analytics consulting may be just what you need! Contact us and mention you need consulting.
Local SEO
Search engines spit out different results based on proximity, which is why local SEO for remodelers is so important. Approximately 97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business. If your local SEO isn’t tight, chances are your competitors will reap the rewards.
Why You Need a Comprehensive, Multi-Channel Digital Marketing Strategy
Some roofing contractors come to us with only one marketing channel in mind—they want a website OR search engine optimization OR pay per click advertising. That won’t work—the best roofing marketing plans catch potential customers at all stages of the modern buyer’s journey. The problem with choosing only one or two is that not all marketing channels are right for all stages of the sales funnel:
That’s why we always encourage our clients to take a multi-channel approach when advertising a remodeling business.
Determine Your True Marketing ROI with Advanced Analytics & Tracking
If you’re like most window and door companies, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Red Wagon, we accurately measure and track each and every advertising campaign (from pay per click to SEO to e-mail newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated.
But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your business and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance.
At Red Wagon, our marketing analytics services include:
- Ad tracking and measurement
- Custom research and analysis
- Phone call tracking and recording
- Conversion rate optimization
- Google Analytics consulting
- Website analytics and tracking
- And more!
IT’S NOT ENOUGH TO JUST HAVE A WEBSITE!
Don’t think of your website as a brochure; think of it as a virtual sales rep capable of generating massive amounts of leads and sales for your window and door company, often at a fraction of the cost of traditional marketing and advertising. With that being said, how easy is it for potential customers who aren’t familiar with your brand to find your website?[PTAGE]
[PTAG]Think of where your customers spend their time on the Internet. Sure, many of them are using search engines to find your services when they need them, but there’s definitely more to the story. At the highest level, Internet marketing success is a real estate game. Your goal should be to cost-effectively build, develop, and maintain as much real estate as you need to establish yourself as the authority in your industry.
IMPROVE YOUR SEARCH ENGINE RANKINGS WITH SEO & CONTENT MARKETING
To rank well organically, you must establish and promote your local roofing company as THE authority for what you do, in the markets you do it. Ranking well on Google, Bing, and Yahoo! requires three things:
- First, your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and categorize your website. At Red Wagon, our web team specializes in designing websites and landing pages that are not only visually appealing, but also are highly optimized for search engines—allowing your roofing company to get more traffic, leads, and sales from the Web.
- Second, you must create web page after web page of unique, relevant, and remarkable content. Our content marketing team has extensive experience writing online content (including blogs, landing pages, press releases, email newsletters, e-books, and more!) for roofers—so you won’t have to write a thing (unless you want to!).
- Third, you must promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building shady links that will get you penalized by Google!
When you hire Red Wagon as your roofer SEO company and content marketing partner, you’ll receive a dedicated account manager as well as a support team that includes an analyst, web designer/developer, and a dedicated, professional copywriter. You’ll also receive detailed monthly reports that connect your website’s SEO performance to your roofing company’s bottom line.
CONNECT WITH MORE HOMEOWNERS WITH LOCAL SEARCH OPTIMIZATION
Did you know that almost half of total Google search queries have local intent? In addition to improving your organic search engine listings with SEO services, if you own a local roofing company, it’s also vital that you optimize for Google’s local listings. These seven local listings often appear before the organic listings, leading to better click-through-rates for your company from potential customers.
As an award-winning SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your roofing company’s visibility for geographically-related searches
PAY-PER-CLICK ADVERTISING FOR ROOFERS
When a prospective customer needs to request service from a local roofing company, where do they turn? The vast majority of Internet traffic is through search engines—like Google, Bing, and Yahoo. Potential leads for your company are on Google right now searching for “copper roofing” and “slate roofing,” but will they find your site? Pay-per-click (PPC) is a great way to drive more (local) visitors to your website and get more leads and sales.
In addition to local SEO and content marketing, PPC is a great way to make your company visible on the first page of search engine results. Once you set up your ads on Google AdWords, you’ll see your advertisement within a couple of hours and have complete control over budget, copy, and placement. When Red Wagon manages your PPC account, we’ll handle everything—from keyword discovery and ad copy creation to bidding and ad split testing. That way, our PPC managers can continue their data-driven approach to success and you can continue expertly running your roofing company.
When It Comes to Marketing for Roofing Companies, Red Wagon is THE Authority
Red Wagon is much more than a roofing marketing company—we truly see ourselves as a partner to your business. Because we’ve been experts in marketing for roofers for so long, we are able to market your business as if it were ours—meaning we truly understand your services, products, sales process, competitors, and markets.
Ready for more roofing leads and booked jobs? Call us today and we’ll refer you to our roofing clients!
What Makes Red Wagon Different
- YOU DON’T HAVE TO WORRY ABOUT LONG-TERM CONTRACTS We won’t handcuff you for a specific amount of time. Ever.
- YOU’LL OWN EVERY SINGLE DELIVERABLE, FROM YOUR WEBSITE TO YOUR CONTENT. Some digital marketing companies won’t let you keep your work when you leave. Not us.
- YOU’LL OPTIMIZE YOUR MARKETING COSTS. Everything we do is tracked, measured, and analyzed for improvements. This lowers your costs and increases results.
- YOU GET THE PEACE OF MIND THAT WE WILL BEND OVER BACKWARD FOR YOU. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
- YOU GET THE PEACE OF MIND THAT WE WILL BEND OVER BACKWARD FOR YOU. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
- YOU GET A DEDICATED ACCOUNT MANAGER to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated (US-based) copywriter.
- YOU GET DETAILED MONTHLY REPORTS (you can actually understand) that connect campaign performance to your bottom line.
Convert fear into confidence by
knowing how your marketing is
performing
For now and in the future
MORE LEADS
And not just more-but better leads. So you’ll
have more phone calls, chats & consultations
with more people qualified to hire you.
MORE CASES
Better leads + fewer people kicking the tires more cases for your business. Such a beautiful thing when Google Ads, Google My Business & SEO are all working together. You’ll see.
MORE PREDICTABILITY
Predictably know how many leads you’ll win, to know how much more you’ll earn. Know where your best leads come from, to give clients more of what they want & need.
Ready to work with more of the clients you wants the ones you don’t?
Get The Most From The Google Ads
Rank Higher in Google Ads
Win More Leads with SEO
Us vs. them
With us…
- Simple month-to-month , no contract
- Know how your marketing is performing
- Have complete ownership & access to your website—At. All. Times.
- Same goes for your Google Ads & other marketing accounts
- Know who you’re working with —by name, forever
- Got questions? Get answers—fast, accurate & complete
With them…
- Stuck in 6-12 month contracts yielding poor results
- Don’t own your website & must pay ransom to move it
- Locked out of your own Google Ads account
- Got sold by someone you never hear from again
- Know who you’re working with —by name, forever
- Get passed on to others that don’t know squat
- Got questions but get no answers back
frequently asked questions
Tired of not knowing where your marketing budget is being spent and not sure what’s working?
We turn budget mysteries into investment masterpieces.” With our real-time dashboard reports, you gain immediate insight into your spending and performance, ensuring every dollar is accounted for and effectively utilized.
Confused by jargon-filled reports and unclear marketing outcomes?
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Overwhelmed by too much data and not sure what to focus on?
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Struggling with content marketing complexity and inefficiency?
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Worried about the accuracy of your marketing data?
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Finding it hard to keep up with the demands of social media?
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Frustrated with the slow pace of seeing marketing results?
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Disappointed with the results from your Google Ads investment?
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what are Red Wagon Customers
saying about their marketing results
“In less than two months our cost per lead was around .70 cents and
we increased our spend to $300,000. Results couldn’t have been better.”
Shaun Baker,
RXMG
“Red Wagon has done a wonderful job building my youtube and website traffic!”
Judith Orloff,
American board-certified psychiatrist andauthor of five books
“Red Wagon worked with us for several months and implemented many strategies we still use with success today. They are so much fun to work with and a very talented agency”
Amy Armitage,
Lunarpages.com
“Red Wagon and I have worked together for years. They are innovators that creates solutions that live way outside the box. They are always on top of the latest trends and a great resource! They literally helped grow my clients business by 10x!”
Greg Maestro,
President - Deviate Media
“Red Wagon helped build a massive amount of online traffic for Wedding Window through various methods including, SEO, Content Marketing and Paid Media. I highly recommend them as a long term partner to grow your business.”
Amy Ruocco,
Owner – Wedding Window
“We needed a web presence and targeted leads for our in home healthcare service. Red Wagon built a beautiful site that converted so well we had more business than we could handle.”
Kasey Bula,
Owner – Americare Arrowhead
“Red Wagon has excellent SEO and marketing skills. Their team helped grow our marketing for our website through a variety of methods. I highly recommend them for SEO and Paid Media Marketing.”
Richard James,
Vice President – Advantage LED
“My sales started to slump and my business needed a fresh outlook and approach. The help from Red Wagon has changed the face of our product and its future for the better!”
Coty Youtsey,
Owner – Channel Master
Some of Our Happy Clients
