MARKETING FOR ROOFERS AND ROOFING CONTRACTORS
You want more leads and booked roofing jobs. The solution? Digital marketing for roofing contractors.
Your roofing business relies on marketing to bring in more leads and increase booked jobs. The top roofing contractors in the country get there not because of great service, but because of expert marketing strategies that bring in new leads and turn existing customers into brand advocates.
To accomplish this, you need a marketing partner that not only knows the roofing industry, but also the modern marketing tactics necessary to win in the digital age.
For example, did you know your website is your #1 sales and marketing tool? That’s because when consumers need to find a local service, 97% of them go online to do it.
People are searching the web right now for roofers like you. Will they find you or one of your competitors? Scroll down to see how a complete online marketing strategy from Red Wagon can help drive and convert more leads—a solution to ensuring your phone will always ring.
Learn more about our complete solution for local internet marketing services for the roofing industry below or contact us today.
Online Marketing for Roofers: What It Takes to Get More Roofing Leads and Booked Jobs
Wondering how we’ll help you get more roofing leads and sales? Our roofing marketing plans include a variety of online marketing strategies and services. Together, they work to increase brand authority, website traffic, leads, and booked jobs. See the services you need below, and we can’t wait to help your roofing company grow!
Why You Need a Comprehensive, Multi-Channel Digital Marketing Strategy
Some roofing contractors come to us with only one marketing channel in mind—they want a website OR search engine optimization OR pay per click advertising. That won’t work—the best roofing marketing plans catch potential customers at all stages of the modern buyer’s journey. The problem with choosing only one or two is that not all marketing channels are right for all stages of the sales funnel:
That’s why we always encourage our clients to take a multi-channel approach when advertising a remodeling business.
Determine Your True Roofing Marketing ROI with Advanced Analytics & Tracking
If you’re like most roofing companies, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Red Wagon, we accurately measure and track each and every advertising campaign (from pay per click to SEO to email newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated.
But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your roofing company and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance. At Red Wagon, our marketing analytics services include:
- Ad tracking and measurement
- Custom research and analysis
- Phone call tracking and recording
- Conversion rate optimization
- Google Analytics consulting
- Website analytics and tracking
- And more!
Accurate measuring and tracking is truly the first step in marketing your roofing business online so you can truly quantify your marketing investments.
Want to Get Roofing Leads? It Starts With an Optimized Website
IT’S NOT ENOUGH TO JUST HAVE A WEBSITE!
Don’t think of your website as a brochure; think of it as a virtual sales rep capable of generating massive amounts of leads and sales for your roofing company, often at a fraction of the cost of traditional marketing and advertising. With that being said, how easy is it for potential customers who aren’t familiar with your brand to find your roofing website?
Think of where your customers spend their time on the Internet. Sure, many of them are using search engines to find your roofing services when they need them, but there’s definitely more to the story. At the highest level, internet marketing success is a real estate game. Your goal should be to cost-effectively build, develop, and maintain as much real estate as you need to establish yourself as the authority in the roofing industry.
Get Your Roofing Company on the First Page of Google
IMPROVE YOUR SEARCH ENGINE RANKINGS WITH SEO & CONTENT MARKETING
To rank well organically, you must establish and promote your local roofing company as THE authority for what you do, in the markets you do it. Ranking well on Google, Bing, and Yahoo! requires three things:
- First, your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and categorize your website. At Red Wagon, our web team specializes in designing websites and landing pages that are not only visually appealing, but also are highly optimized for search engines—allowing your roofing company to get more traffic, leads, and sales from the Web.
- Second, you must create web page after web page of unique, relevant, and remarkable content. Our content marketing team has extensive experience writing online content (including blogs, landing pages, press releases, email newsletters, e-books, and more!) for roofers—so you won’t have to write a thing (unless you want to!).
- Third, you must promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building shady links that will get you penalized by Google!
When you hire Red Wagon as your roofer SEO company and content marketing partner, you’ll receive a dedicated account manager as well as a support team that includes an analyst, web designer/developer, and a dedicated, professional copywriter. You’ll also receive detailed monthly reports that connect your website’s SEO performance to your roofing company’s bottom line.
CONNECT WITH MORE HOMEOWNERS WITH LOCAL SEARCH OPTIMIZATION
Did you know that almost half of total Google search queries have local intent? In addition to improving your organic search engine listings with SEO services, if you own a local roofing company, it’s also vital that you optimize for Google’s local listings. These seven local listings often appear before the organic listings, leading to better click-through-rates for your company from potential customers.
As an award-winning SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your roofing company’s visibility for geographically-related searches.
PAY-PER-CLICK ADVERTISING FOR ROOFERS
When a prospective customer needs to request service from a local roofing company, where do they turn? The vast majority of Internet traffic is through search engines—like Google, Bing, and Yahoo. Potential leads for your company are on Google right now searching for “copper roofing” and “slate roofing,” but will they find your site? Pay-per-click (PPC) is a great way to drive more (local) visitors to your website and get more leads and sales.
In addition to local SEO and content marketing, PPC is a great way to make your company visible on the first page of search engine results. Once you set up your ads on Google AdWords, you’ll see your advertisement within a couple of hours and have complete control over budget, copy, and placement. When Red Wagon manages your PPC account, we’ll handle everything—from keyword discovery and ad copy creation to bidding and ad split testing. That way, our PPC managers can continue their data-driven approach to success and you can continue expertly running your roofing company.
When It Comes to Marketing for Roofing Companies, Red Wagon is THE Authority
Red Wagon is much more than a roofing marketing company—we truly see ourselves as a partner to your business. Because we’ve been experts in marketing for roofers for so long, we are able to market your business as if it were ours—meaning we truly understand your services, products, sales process, competitors, and markets.
Ready for more roofing leads and booked jobs? Call us today and we’ll refer you to our roofing clients!
SEO Case Study
Lawyer increases website traffic and new clients with SEO
What Makes Red Wagon Different
At Red Wagon, we try and let our clients speak for us. Take a look at our roofer marketing reviews and hear straight from roofing contractors just like you why we are the best digital marketing company for your needs.
Done that? Great! Let’s get down to the details. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own. We can also offer you a few guarantees other companies can’t:
- You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
- You’ll own every single deliverable, from your website to your content. Some digital marketing companies won’t let you keep your work when you leave. Not us.
- You’ll optimize your marketing costs. Everything we do is tracked, measured, and analyzed for improvements. This lowers your costs and increases results.
- You get the peace of mind that we will bend over backward for you. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
- You get a dedicated Account Manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated (US-based) copywriter.
- You get detailed monthly reports (you can actually understand) that connect campaign performance to your bottom line.
“ Red Wagon has excellent SEO and marketing skills. Their team helped grow our marketing for our website through a variety of methods. I highly recommend them for SEO and Paid Media Marketing. ”
Vice President – Advantage LED
“ Red Wagon worked with us for several months and implemented many strategies we still use with success today. They are so much fun to work with and a very talented agency ”
Lunarpages.com
“We needed a web presence and targeted leads for our in home healthcare service. Red Wagon built a beautiful site that converted so well we had more business than we could handle.”
Owner – Americare Arrowhead
“ Red Wagon and I have worked together for years. They are innovators that creates solutions that live way outside the box. They are always on top of the latest trends and a great resource! They literally helped grow my clients business by 10x! ”
President - Deviate Media
“In less than two months our cost per lead was around .70 cents and we increased our spend to $300,000. Results couldn’t have been better.”
Owner – RXMG
“My sales started to slump and my business needed a fresh outlook and approach. The help from Red Wagon has changed the face of our product and its future for the better!”
Owner – Channel Master
“I’ve been working with Red Wagon for over seven years, but before that, I was doing it all in-house. Red Wagon has impacted GAC in a way that has helped us grow in a turnkey manner. They care about your business and they’re willing to work with you and really understand what your needs are as a business, and then develop a program to help you. I strongly recommend Red Wagon to any HVAC company out there.”
GAC Services
RED WAGON OFFICE
Address
Address: 64 E. Broadway Rd, Suite 200, Tempe, 85282