One of the most overlooked opportunities in growing your business is who you hire and trust to market your business. When staffing your marketing department you have a sea of marketers to fill your roles. But hiring an unknown marketing specialist, coordinator, manager or even director is risky? Most people don’t think about the benefits and rewards that a contractor has over an employee. I’m all about being a straight shooter and I will give you the real truth behind the benefits of hiring a marketing professional in-house vs a contractor.
If you are like me then you are all about the numbers. I use data to help me make the most informed decisions. Below are some key insights and facts about the benefits of choosing a contractor vs and in house staff member.
Benefits to using a contractor
For the business’s that are fiscally frugal, engaging with a contractor can drastically free up much needed operating revenue. For business’s who are in growth mode, a contractor can help you scale your business up and help you deliver amazing results while you are staffing down.
Lets break down some costs:
Contractor: Pay pre negotiated rate per month or by hour or by project
Employee: Forced to pay them monthly regardless of productivity or results.
Below are some additional line items of expense when hiring someone in house.
When you hire a contractor, you really get more for your money. All you end up paying for is:
Marketing Specialist at $40k a year: Costs $3,333 monthly (doesn’t include additional costs outlined above)
Marketing Manager at $75k a year: Costs $6,250 a month (doesn’t include additional costs outlined above)
Marketing Director at $95 a year: Costs $7,916.67 a month (doesn’t include additional costs outlined above)
Employers who hire our Marketing Expert will pay monthly fee’s less than that of a W2 employee.
Regardless of how many clients, your revenue position or particular need, a contractor can fulfill those needs with absolute precision while limiting your liability.
Joseph Whyte has over 20 years of marketing experience and has worked with fortune 500 clients and mid level enterprise corporations to SMB’s. Joseph has the recognition of industry peers as a leader in the digital marketing space. He has been a writer in industry publications providing insights and advice to other marketers. In the early 2000’s Joseph was a SES and SMX reporter for search marketing standard magazine. He is a published author which works such as “Business Growth Hacking Secrets”, “Skyrocket your business using snapchat ads” and “The Ultimate Guide to Google Ads”.
He has mastered the funnel. He mastered MarTech. He’s mastered each tactic within digital and traditional. He is a secret weapon full of marketing strategies to drive leads and purchases for any business in any vertical.
Joseph Whyte has built several agencies and media departments which has allowed him access to a myriad of industries, campaigns, platforms, strategies and customer communication and positioning.
Some of the verticals worth mentioning can be found here.
Hiring a master marketer gives you access to the legacy, history and experience of a cornucopia of situations. You never know what situation your business may fall into and having a seasoned vet who can help you navigate the way is a tremendous asset. Typically specialists, coordinators, managers and directors do not have the same acumen and breadth of experience that a master marketer has.
Because you have chosen to work with a master marketer you can sleep easier at night knowing that you have someone on your team who can deliver the best results possible. Not only that, you are actually getting a really good deal on the whole situation. Its a win-win!