A while back, we began podcasting with http://netgrowthnow.com. We fell in love with this medium as a way to spread facts and engage better with our target audience. The immersive nature of podcasts is almost impossible to achieve any other way. Podcasts help us to spread our message without intruding into people’s lives. They can be listened to during workouts, commutes and other times when we do not have free time. For instance, this would be hard to achieve with video or text formats, both of which require exclusive attention.
We at the Red Wagon agency already expected some level of success based on existing data. For instance, the data shows that about one in four Americans listens to podcasts monthly. Besides that, podcasts are quite popular with young people. About 44% of all podcast listeners globally are millennials while about 33% of all listeners are Generation X. Here are some of the crucial lessons we learned from pod-casting.
• Getting started is the Hardest
When we first launched our podcast, we had no way of knowing whether it would succeed. While the data showed we could possibly find an audience, we also knew it would be quite competitive. However, after launching our podcast, we can confidently say that if you have an idea, you should get started.
• Master Your Niche
The only way your podcast- will grow is if you have a stable audience that keeps coming back for more. This means you will need to identify a niche and stick with it. If your podcast- is all over the place, you will have a hard time maintaining or even growing your audience.
• Try to Podcast- on both Real-Time and Pre-Recorded Episodes
Sometimes, an interesting point may arise that you can just not ignore. However, it is always a good idea to have some pre-recorded episodes, which you release on a weekly basis. This way, your followers will always know they can expect something on a regular basis.
• You Can Squeeze in More Content
When you advertise on social media, most of the time, the audience will go to the landing page. Most of the content is usually between 700 to 1500 words. This is usually not enough to fit in all the content that you need. However, we found that we could do much more with just a simple podcast- of about 15 to 30 minutes.
We are able to fit in much more content and topics in a single podcast- than we could ever hope to fit in a blog post. This is because we are able to capture the attention of our audience much longer than any blog post. In most cases, readers usually skim through the main points to cut out as much time as possible spent reading a Blog post.
What did we do with all the extra attention? The most obvious is podcast advertising. However, you have to be careful when using podcast marketing. You do want to sound too salesy. Otherwise, your audience will just switch off.
• Podcasting and Content Marketing
Podcasting is more than just a great way to generate content for your niche audience. Podcast marketing can be quite effective at helping a business grow its sales. The good thing about a podcast- is that you already understand your niche. These people will only subscribe to your podcast- and stay around if they like your content. Thus, you have a readymade niche audience, who can be targeted using podcast advertising.
• Repurposing Content for SEO Purposes
Most search engines are always changing the rules of how they rank content. However, at its most basic, search engines want to deliver high-end content to their users. Thus, if a particular podcast- performs extremely well, you can repurpose the content.
For instance, you can create an interactive video and post it on social media. You can then include a link that helps to convert. You may also decide to create a blog post out of the podcast-. This could help to boost traffic to your site, which could help you grow the visibility of your site online organically. If someone decides to share the content on social media, it could spread like wildfire and give you an unexpected boost.
Since you already know that the blog topic is something that your audience would have an interest in reading, it can be a chance to bring in even more people. For instance, we have already established that podcasts- are favored mainly by the younger generation. However, by creating a Blog post, it could help you to reach an even wider demographic.
By repurposing content, it also saves you a lot of time and energy that might have gone into testing content. All you will need is to tweak it and then read the feedback on social media and in the comment section. This way, you can know what to post in the future, to attract an even bigger audience.