Google recently announced an upcoming data- driven attribution model to AdWords. The change means that users can now allocate an attribution model to every conversion type that has been established in AdWords. As a result, nobody will be required to use last-click as a default...
Facebook lead ads give advertisers the opportunity to gather information and leads directly from mobile ads. It bypasses the need to get users to click-through, fill out a form and SUBMIT. Instead, in Facebook, once a user clicks on an ad, information like name and...
Customize Your Google Adwords Anomaly Script Susan had her web developer set up Google AdWords Anomaly Alerts so she would know when her AdWords account was underperforming. Shortly after going live with the new code, Susan received an alert. She opened the email and learned that she had...
4 Ways to Improve Your Mobile Marketing Mobile marketing has become a discipline unto its own. Many consumers today browse the Internet primarily through mobile devices, making it absolutely critical that digital marketers fine-tune their messaging to mobile devices. Here are a few ways you can...