In today’s consumer world, it’s not good enough to be a good enough dentist office. Are you positioning yourself as THE dental office for your online prospects?
How People Find a Dentist Has Changed: How Strong Is Your Online Presence?
Did you know that over 64% of patients read online reviews before they select their dental provider. Consumers are becoming more savvy and successful dental offices are focusing on a strong digital presence for a winning strategy. Finding a dental office that comes highly reviewed, has a strong online presence, looks professional and makes a patient feel comfortable is the formula for success. Working with a marketing team that is an authority in dental marketing helps drive new patients, optimize your marketing costs, and help you build a dental authority your patients are seeking.
Dental marketing is rapidly changing, and the dental industry’s marketing tactics must pivot and adapt to that change in order to continue to be successful. One of the biggest changes is how patients seek and interact with your practice. Almost three-quarters of all patients start their search for a dentist online via search engines like Google.
When someone searches for “dentist near me” that searcher is lookign to take action to solve a problem. Google call’s these moments, “micro-moments” and being present for these micro-moments are what drive business growth . Over the years we have perfected how to make our clients not only be visible for those micro moments, but increase their brand visibility by making sure our clients visible within local search and other platforms.
From online reviews, local seo, working with your customer data platforms, Red Wagon has the experience to drive real results. We have found that consumers are more apt to take action where they feel most comfortable. We create strategies and campaigns that speak to your audience at every stage of the funnel and drive strangers into customers and customers into loyal brand advocates.
So, with so many dental options for dentistry, how do you make your dental office stand out among the crowd? You can contact Red Wagon today to learn how dental marketing services from one of the best dental marketing companies in the industry can make a huge difference in your own smile.
What business couldn’t benefit from optimizing their marketing costs while gaining more patients and revenue? Red Wagon can make those business goals a reality. Contact us if you’re ready, or you can keep reading to learn more about our strategies and services.
We incorporate the following services into our digital marketing packages, creating cohesive campaigns that span across all digital technologies and devices your consumers use:
We push your dental practice forward as THE market authority. How? The key is a knowing how to build the right marketing campaigns that leverage the right tracking throughout your CRM. Here are the components we use to get that task accomplished.
It’s a digital world, which means your website must be your marketing hub if you want to capture the mass of prospective patients at their time of need and in becoming an authority for later use as they get their current questions and concerns answered in real-time by your website. Do you know how your website stacks up against your competitors? Your website should be your central hub for all of your marketing activity. Did you know 71% of millennials prefer both scheduling online and receiving digital reminders for their dental visits? We understand the marketing needs of dental offices and know exactly how to drive demand for your dental office.
All this means you need a modern, optimized, and highly interactive website to meet the expectations of prospective patients.
Online booking is a perfect example. Almost three-quarters of today’s millennials have a preference for online scheduling and digital reminders. That’s not so shocking considering the group was raised within the digital revolution. However, functioning within the recent pandemic has spurred this revolution to evolve beyond age borders. It’s now become part of life for the entire age spectrum. In other words, your business can no longer afford to not offer features like online booking/self-scheduling.
Your dental website should be the best employee on your payroll. Is virtual sales rep one of its job titles? If not, your missing a major function.
Is your website mobile-friendly, fast, and secure? If not, you’re missing a lot of prospective patients. Over 60 percent of smartphone users are looking up health info on their devices, and that number grows year-over-year.
Is your website properly optimized? Search engine need to easily find, crawl and index your website so it can be best seen by future patients. So, if you have issues like an unoptimized site or coding errors, this could be impacting your sites visibility and ultimately how much demand your business is seeing.
Consumers are not only looking to schedule appointments, but they’re also looking for answers to all their dental questions, which means you need to show up in the top of the organic search results for queries like “Emergency dentist near me” To rank well organically, you must establish and promote yourself as the dental authority in your market. Ranking well on Google, Bing, and Yahoo requires three things:
1. First, your website needs to be fast, secure, and mobile-friendly. Fast, secure, and mobile friendly website. You have mere seconds to deliver. Not only do search engines favor these websites, your prospects demand it. After all, stats show that almost half of users just hit the back button if your website doesn’t load within three seconds.
2. Second, you need a data-driven content strategy with unique, relevant, high-quality content your customers crave. Data-driven content. It must be high-quality, relevant, unique, and easy to read to appeal to both search engines and users. Keep in mind that Google ranks each web page individually, which means the creation of dental content – blog posts, postcards, landing pages, emails, newsletters, ebooks, press releases, service pages, etc – is a continual need. Our marketing team can deliver a steady stream of such evergreen content so that you can focus on what you do best – provide the dental services to the influx of patients who’ve read our content.
3. Third, you need to promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Connective website promotion. Your website needs legit associations with other authoritative, reverent websites. As they link to, cite, and reference your webpage in meaningful ways, your authority status naturally rises. Red Wagon isn’t like many of the other SEO providers offering this service in the form of blackhat and spam tactics. Such unethical methodologies may offer short-term benefits, but Google will always rip your SEO house down if it’s built this way.
Local listings often appear above the organic listings, making them the cream of the crop for local queries. Consumers most often use proximity and convenience as factors in selecting their dental provider. Showing up in the local pack results for queries like “dentists near me” puts your name at the top of the list and gives top of mind awareness, which bolsters our marketing results.
We didn’t become an award-winning digital marketing company by having a singular vision for our clients’ visibility. Our team understands that driving strangers into customers is what drives business revenue.
We recommend content marketing, SEO, and PPC (pay-per-click) advertising for all our healthcare clients. Why add PPC? Digital marketing is basically buying digital real estate. The more presence you have, the more likely you are to be noticed and utilized.
We want to offer you the most comprehensive strategy, and adding PPC maximizes your practice’s investment in online real estate and your potential to get clicked over a competitor.
Such campaigns take time and energy, though. That’s where Red Wagon steps in. From keyword discovery and copy creation to tracking and bid management, we handle it all and provide monthly results to you.
Speaking of results, Red Wagon makes determining your marketing return of investment easy to analyze and track. You’re focused on running your practice, and few dentists have the spare resources to waste on ineffective marketing veins.
We hand you the reports you need to quickly and easily determine what marketing strategies are worthy of your resources and if and how any should be adjusted or eliminated. The full scope of data is there if you want to self-analyze, but we also understand that most medical professionals aren’t marketing gurus. That’s why we also analyze the data for you and offer our professional performance recommendations. This includes everything from ad, phone call, and website tracking/ measurement to conversion rate optimization and Google Analytics consulting.\
At Red Wagon, our marketing analytics services include:
You’ll have all the tracking and measuring info you need to make informed decisions on your marketing expenses and their effectiveness.
Just as we want you to be THE dental provider, we have strived to become THE dental marketing provider for our own clients.
We help our dentist clients develop and implement dental marketing ideas that truly work. Whether too busy or not versed enough in digital marketing, we’ve helped thousands of dentists just like you take their practice to the next level.
You’ll see that our business offers the above components in addition to the following:
Contact us at Red Wagon today if you’re ready to choose dental marketing that fully serves your needs and optimizes your budget. Feel free to click on our services page to learn more about what we do, read our results-proven case studies, or contact us now for a free consultation with recommendations specific to your unique situation. We can’t wait to add you to our family of partners.