The world of digital marketing is consistently changing and improving. We move and adapt with it. John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The attraction of digital marketing is that you can catch people during micro moments in their life where they are making a decision and provide a direct solution that is fully measured, tracked and accounted for across multiple devices and channels.
Digital marketing is the activity of digitally advertising your brand through electronic means. This is typically done through tactics like search engine marketing, SEO, display advertising, content marketing and paid media. These tactics allow your brand to be present in micro moments of your customers online experience ensuring that when a potential customer needs you, they can find you.