If you want to acquire more customers, optimize marketing costs, and become THE authority in your market, there’s only one solution: Digital marketing for financial services.
Say goodbye to financial marketing strategies of the past—the future is digital. Technology is disrupting the financial services industry and you’re facing more competition than ever to get—and keep—the attention of today’s consumer.
That’s where Red Wagon comes in. With the help of strategic financial services digital marketing strategies, you’ll see a measurable increase in new clients, revenue, and brand recognition.
When it comes to financial services marketing, it’s in your best interest to hire a company like us that knows the ins and outs of the industry. With us as your SEO partner, you’ll have the peace of mind that everyone who works on your account knows and understands:
If you want more customers while optimizing your marketing costs and increasing revenue, it’s time to see what Red Wagon can do for your firm. Ready to begin? It all starts by contacting us
Digital access to financial services is a top priority for consumers, so much so that 46% of consumers only use digital channels for managing money. Are you appealing to your digitally savvy target audience? To make your company THE authority in your market you need a cohesive digital strategy that connects with finance customers on their desktop computers and mobile devices. Below you’ll find the components that create the best financial services marketing plans, starting with your website.
Your website should be the central hub of activity for all your marketing efforts, and it needs to live up to financial consumers’ modern, digital expectations.
By 2025, $16 trillion in assets are expected to be managed with the support of robo-advisory services. That means that if you want to acquire and keep customers, you need to provide an online experience on par not only with the best robo-finance apps out there but also with the best website experiences they’ve had lately. If you don’t, you’ll have a hard time acquiring and keeping new customers.
The best financial services websites provide consumers a window into their financial health as well as provide the services they need at the moment they need them. They’re also fast, secure, mobile-friendly, and most importantly, they’re coded in a way that makes it easy for the search engines’ software to find, crawl, and index. At Red Wagon, our webmasters specialize in coding financial services websites and landing pages that are not only visually appealing but also highly optimized for search engines—allowing your firm to get more traffic, leads, and booked appointments from the internet.
Consumers are not only looking for your services, but they’re also looking for answers to all their financial questions. That means you need to show up in the top of the organic search results for queries like “Should I open an IRA Roth” and “How to improve my credit score.” To rank well organically, you must establish and promote yourself as the financial services authority in your market. Ranking well on Google, Bing, and Yahoo requires three things:
1. First, your website needs to be fast, secure, and mobile-friendly. More than 40% of online users will hit the “back” button if a website takes longer than three seconds to load. Not only that, but search engines favor websites that are fast, secure (HTTPS vs. HTTP), and mobile-friendly.
2. Second, you need a data-driven content strategy with unique, relevant, high-quality content your customers crave. Google ranks web pages individually, not websites as a whole. Our content marketing team never runs out of creative financial services marketing ideas and has extensive experience writing online content (including financial services blogs, postcards, landing pages, press releases, email newsletters, ebooks, and more) specifically for financial services companies—so you won’t have to write a thing.
3. Third, you need to promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building spammy links that will get you penalized by Google!
Proximity and convenience are huge factors when consumers consider financial services (see image above). These local listings often appear before the organic listings, leading to better click-through rates for your company from potential customers.
As an award-winning SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services can increase your visibility for geographically related searches.
When it comes to financial services ads, we always recommend investing in both pay per click (PPC) and SEO services. When you hire Red Wagon for PPC management, we handle it all—from keyword discovery to bid management; from ad copy creation to ad split testing; from pay per click call tracking to landing page optimization; we take care of everything and report the results to you monthly.
Investing in PPC, content marketing, and SEO, as well as local SEO, is the most effective way to get more leads and sales from the web as well as maximize your company’s online real estate. When you have a paid listing, local listing, and organic listing for a given search query, you greatly reduce the chance of someone clicking on one of your competitor’s links!
If you’re like most advisors, you don’t have the time or resources to waste on ineffective financial services advertising strategies. That’s why our financial services marketing consultants accurately measure and track each and every advertising campaign (from pay per click to SEO to email newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated.
But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your business and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance.
At Red Wagon, our marketing analytics services include:
Why are we different from other financial marketing companies? We’ve helped advisors and financial services institutions all over the USA and North America—and we can help yours, too. At Red Wagon, we try and let our clients speak for us. Take a look at our finance marketing reviews and hear straight from professionals just like you why we are the best financial services digital marketing company for your needs.
Done that? Great! Let’s get down to the details. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own. We can also offer you a few guarantees other companies can’t:
“ Red Wagon has excellent SEO and marketing skills. Their team helped grow our marketing for our website through a variety of methods. I highly recommend them for SEO and Paid Media Marketing. ”
“ Red Wagon worked with us for several months and implemented many strategies we still use with success today. They are so much fun to work with and a very talented agency ”
“We needed a web presence and targeted leads for our in home healthcare service. Red Wagon built a beautiful site that converted so well we had more business than we could handle.”
“ Red Wagon and I have worked together for years. They are innovators that creates solutions that live way outside the box. They are always on top of the latest trends and a great resource! They literally helped grow my clients business by 10x! ”
“In less than two months our cost per lead was around .70 cents and we increased our spend to $300,000. Results couldn’t have been better.”
“My sales started to slump and my business needed a fresh outlook and approach. The help from Red Wagon has changed the face of our product and its future for the better!”
“I’ve been working with Red Wagon for over seven years, but before that, I was doing it all in-house. Red Wagon has impacted GAC in a way that has helped us grow in a turnkey manner. They care about your business and they’re willing to work with you and really understand what your needs are as a business, and then develop a program to help you. I strongly recommend Red Wagon to any HVAC company out there.”