ONLINE MARKETING FOR ELECTRICIANS
If you’re a local electrician and you’re looking for an Internet marketing partner to help take your business to the next level, you’ve come to the right place. Is your website your #1 sales and marketing tool for your electrical business? That’s the first thing to ask yourself when developing your local internet marketing strategy. When someone searches for “Indianapolis fuse box replacement,” or “emergency generator services for Morrow, OH,” how easily can your company be found?
People are searching the Web right now for an electrical company like yours. Will they find you or one of your competitors? Numerous electricians across the country rely on Red Wagon to help them generate more website traffic, leads, and sales.
- 6,100% – that’s the increase one of our electrician clients saw in their non-branded organic traffic in roughly a year and a half.
- 18% – that’s the increase in conversion rate that same client has seen since we launched their new website.
Let Red Wagon help you develop an online marketing strategy to drive more qualified local visitors to your site and convert those visitors into leads and sales—a complete solution to ensuring your phone will always ring.
Learn more about our complete solution for local Internet marketing services for the electrician industry below or contact us today.
Our Online Marketing Process for Electricians
Our process for digital marketing is similar to our approach to marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.
Determine Your True Marketing ROI with Advanced Analytics & Tracking
If you’re like most electricians, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Red Wagon, we accurately measure and track each and every advertising campaign (from pay per click to SEO to e-mail newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated.
But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your electrical company and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance. At Red Wagon, our marketing analytics services include:
- Ad tracking and measurement
- Custom research and analysis
- Phone call tracking and recording
- Conversion rate optimization
- Google Analytics consulting
- Website analytics and tracking
- And more!
Accurate measuring and tracking is truly the first step in marketing your electrician business online so you can truly quantify your marketing investments.
Maximize Your Online Real Estate
IT’S NOT ENOUGH TO JUST HAVE A WEBSITE!
Don’t think of your website as a brochure; think of it as a virtual sales rep capable of generating massive amounts of leads and sales for your electrical company, often at a fraction of the cost of traditional marketing and advertising. With that being said, how easy is it for potential customers who aren’t familiar with your brand to find your electrician website?
Think of where your customers spend their time on the Internet. Sure, many of them are using search engines to find your electrical services when they need them, but there’s definitely more to the story. At the highest level, Internet marketing success is a real estate game. Your goal should be to cost-effectively build, develop, and maintain as much real estate as you need to establish yourself as the authority in your industry.
Get Your Electrical Company on the First Page of Google
IMPROVE YOUR SEARCH ENGINE RANKINGS WITH SEO & CONTENT MARKETING
To rank well organically, you must establish and promote your local electrical company as THE authority for what you do, in the markets you do it. Ranking well on Google, Bing, and Yahoo! requires three things:
- First, your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and categorize your website. At Red Wagon, our Web team specializes in designing websites and landing pages that are not only visually appealing, but also are highly optimized for search engines—allowing your electrical company to get more traffic, leads, and sales from the Web.
- Second, you must create Web page after Web page of unique, relevant, and remarkable content. Our content marketing team has extensive experience writing online content (including blogs, landing pages, press releases, e-mail newsletters, E-books, and more!) for electricians—so you won’t have to write a thing (unless you want to!).
- Third, you must promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building shady links that will get you penalized by Google!
When you hire Red Wagon as your electrical contractor’s SEO company and content marketing partner, you’ll receive a dedicated account manager as well as a support team that includes an analyst, web designer/developer, and a dedicated, professional copywriter. You’ll also receive detailed monthly reports that connect your website’s SEO performance to your electrical company’s bottom line.
MAXIMIZE YOUR SEARCH ENGINE REAL ESTATE WITH LOCAL SEARCH OPTIMIZATION
Did you know that nearly half of total Google search queries have local intent? In addition to improving your organic search engine listings with SEO services, if you own a local electrical company, it’s also vital that you optimize for Google’s local listings. These seven local listings often appear before the organic listings, leading to better click-through-rates for your company from potential customers.
As an award winning SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your electrical company’s visibility for geographically-related searches.
PAY-PER-CLICK ADVERTISING FOR ELECTRICIANS
When a prospective customer needs to request service from a local electrician, where do they turn? The vast majority of Internet traffic is through search engines—like Google, Bing, and Yahoo. Potential leads for your electric company are on Google right now searching for “outdoor lighting installation,” and “basement lighting,”—will they find your site? Pay-per-click (PPC) is a great way to drive more (local) visitors to your website and get more leads and sales.
In addition to local SEO and content marketing, PPC is a great way to make your company visible on the first page of search engine results. Once you set up your ads on Google AdWords, you’ll see your advertisement within a couple of hours and have complete control over budget, copy, and placement. When Red Wagon manages your PPC account, we’ll handle everything—from keyword discovery and ad copy creation to bidding and ad split testing. That way, our PPC managers can continue their data-driven approach to success and you can continue expertly running your electric company.
Electrician Email Marketing from Red Wagon
Email marketing is a perfect way to complement and enhance other types of marketing strategies such as pay per click, SEO, print, and TV. That’s where we can help.
Red Wagon provides turn-key, “do it for me” email marketing solutions for electrician. We handle it all—from creating a customized email template that matches your overall company brand to creating action-oriented copy and promoting your campaigns. Our email marketing campaigns for electricians utilize custom, professionally designed email templates, remarkable conversion-oriented content, social media sharing features (Facebook, Twitter, etc.), advanced tracking and analytics tools, and website archiving features.
From formatting your email newsletter template and building an opt-in email list, to crafting compelling copy and tracking your campaign results, our team of electrician email marketing specialists can help take your online marketing to the next level. If you are an electrician with an existing customer base, opt-in email marketing campaigns are guaranteed to increase referrals, leads, and sales.
Why Choose Red Wagon as Your Electrical Company’s Web Marketing Partner?
Red Wagon is much more than an SEO company—we truly see ourselves as a Web marketing partner to your electrician business. We market your business as if it were our business—meaning we strive to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your electrical company on the Web, all while tracking and measurably justifying your investment in our online marketing services.
Although we service all industries, we have extensive experience helping electricians just like you get more leads and sales from the Web. Call us today and we’ll refer you to our happy electrician clients!
SEO Case Study
Lawyer increases website traffic and new clients with SEO
What Makes Red Wagon Different
Our goal is to be the best analytical, data-driven online marketing company on the planet! Unlike other digital marketing companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “marketing gurus” will ever know—call us and see).
We strive to provide superior service by offering the following to all our digital marketing clients:
- A DEDICATED ACCOUNT MANAGER,someone that understands business and marketing, to be your guide
- DETAILED MONTHLY REPORTS (you can actually understand) that connect marketing campaign performance to your bottom line
- A SUPPORT TEAM that includes an analyst, web designer/developer, and a dedicated professional copywriter
- ACCESS TO OUR PROPRIETARY ANALYTICS SOFTWARE(better data drives better results)
“ Red Wagon has excellent SEO and marketing skills. Their team helped grow our marketing for our website through a variety of methods. I highly recommend them for SEO and Paid Media Marketing. ”
Vice President – Advantage LED
“ Red Wagon worked with us for several months and implemented many strategies we still use with success today. They are so much fun to work with and a very talented agency ”
Lunarpages.com
“We needed a web presence and targeted leads for our in home healthcare service. Red Wagon built a beautiful site that converted so well we had more business than we could handle.”
Owner – Americare Arrowhead
“ Red Wagon and I have worked together for years. They are innovators that creates solutions that live way outside the box. They are always on top of the latest trends and a great resource! They literally helped grow my clients business by 10x! ”
President - Deviate Media
“In less than two months our cost per lead was around .70 cents and we increased our spend to $300,000. Results couldn’t have been better.”
Owner – RXMG
“My sales started to slump and my business needed a fresh outlook and approach. The help from Red Wagon has changed the face of our product and its future for the better!”
Owner – Channel Master
“I’ve been working with Red Wagon for over seven years, but before that, I was doing it all in-house. Red Wagon has impacted GAC in a way that has helped us grow in a turnkey manner. They care about your business and they’re willing to work with you and really understand what your needs are as a business, and then develop a program to help you. I strongly recommend Red Wagon to any HVAC company out there.”
GAC Services
RED WAGON OFFICE
Address
Address: 64 E. Broadway Rd, Suite 200, Tempe, 85282