HVAC Digital Marketing: What it Takes to Increase Leads and Booked Jobs

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[PTAG]What it took to grow your HVAC business 10 years ago won’t work anymore, thanks to the digital transformation and changing consumer behavior. Consider these statistics:[PTAGE]

• 60% of American customers say they’ll consider switching companies following two to three instances of poor service.
• About 50% of loyal customers have left a company for a competitor who was able to stay more relevant and better satisfy their needs
• Modern consumers spend 8.8 hours a day, on average, engaging with digital content
• The average web user will only wait 3 seconds for a website to load before hitting the back button
• 92% of consumers look at a company’s website when choosing an HVAC contractor
• 75% of online customers expect a response to an online inquiry or chat/message within five minutes

[PTAG]To get more HVAC leads and sales, you’re going to have to provide homeowners with a seamless customer journey from start to finish.[PTAGE]

The Best HVAC Marketing Strategy? An Optimized HVAC Website

[PTAG]Don’t think of your website as a brochure; think of it as a virtual sales rep capable of generating massive amounts of leads and sales for your HVAC company, often at a fraction of the cost of traditional marketing and advertising. With that being said, how easy is it for potential customers who aren’t familiar with your brand to find your HVAC website?[PTAGE]
[PTAG]Think of where your customers spend their time on the internet. Sure, many of them are using search engines to find your HVAC services when they need them, but there’s definitely more to the story. At the highest level, Internet marketing success is a real estate game. Your goal should be to cost-effectively build, develop, and maintain as much real estate as you need to establish yourself as the authority in your industry.[PTAGE]

Get Your HVAC Company on the First Page of Google

IMPROVE YOUR SEARCH ENGINE RANKINGS WITH HVAC SEO & CONTENT MARKETING

[PTAG]To rank well organically, you must establish and promote your local HVAC company as THE authority for what you do, in the markets you do it. Ranking well on Google, Bing, and Yahoo! requires three things:[PTAGE]

1. First, your website needs to be fast, secure, and mobile-friendly. More than 40% of online users will hit the “back” button if a website takes longer than three seconds to load. Not only that, but search engines favor websites that are fast, secure (HTTPS vs. HTTP), and mobile-friendly. At Red Wagon, our web team specializes in designing websites and landing pages that are not only visually appealing, but also are highly optimized for mobile devices and search engines—allowing your HVAC company to get more traffic, leads, and customers from the web.

2. Second, you must create web page after web page of unique, relevant, and remarkable content. Google ranks web pages individually, not websites as a whole. Our content marketing team has extensive experience writing online content (including blogs, landing pages, press releases, email newsletters, ebooks, and more!) specifically for HVAC companies—so you won’t have to write a thing (unless you want to!).
3. Third, you must promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building shady links that will get you penalized by Google!

[PTAG]When you hire Red Wagon as your HVAC marketing and SEO company and content marketing partner, you’ll receive a dedicated account manager as well as a support team that includes an analyst, web designer/developer, and a dedicated, professional copywriter. You’ll also receive detailed monthly reports that connect your website’s SEO performance to your HVAC company’s bottom line.[PTAGE]

GET MORE HVAC LEADS WITH LOCAL SEARCH OPTIMIZATION

[PTAG]Wondering how to get HVAC customers? Make sure one of your HVAC marketing strategies is to tighten up your local SEO. Nearly half of total Google search queries have local intent. In addition to improving your organic search engine listings with SEO services, if you own a local HVAC company, it’s also vital that you optimize for Google’s local listings. These local listings often appear before the organic listings, leading to better click-through-rates for your company from potential customers.[PTAGE]
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[PTAG]As an award-winning SEO and HVAC marketing company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your HVAC company’s visibility for geographically related searches.[PTAGE]

GET MORE LEADS—FAST—WITH PAY PER CLICK ADVERTISING

[PTAG]Because SEO campaigns can take anywhere from a few weeks to several months to deliver results, we always recommend our new HVAC clients invest in both pay per click (PPC) and SEO services. When you hire Red Wagon for PPC management, we handle it all—from keyword discovery to bid management; from ad copy creation to ad split testing; from pay per click call tracking to landing page optimization; we take care of everything and report the results to you monthly.[PTAGE]
[PTAG]Investing in PPC, content marketing and SEO, as well as local SEO, is the most effective way to get more leads and sales from the Web as well as maximize your HVAC company’s online real estate. When you have a paid listing, local listing, and organic listing for a given search query, you greatly reduce the chance of someone clicking on one of your competitor’s links![PTAGE]

LET US HANDLE YOUR EMAIL MARKETING CAMPAIGNS

[PTAG]When it comes to installing an air conditioner or repairing a furnace, you’re the expert. But when it comes to marketing your HVAC business online, it’s likely that you don’t have the time, tools, or resources required. When it comes to creating and managing ongoing email marketing campaigns, we’ve got your back. HVAC email marketing is almost guaranteed to increase your overall marketing performance, and it is a perfect way to complement and enhance other types of marketing strategies such as pay per click, SEO, print, and TV.[PTAGE]
[PTAG]Red Wagon provides turn-key, “do it for me” email marketing solutions for HVAC companies. We handle it all—from creating a customized email template that matches your overall company brand to creating action-oriented copy and promoting your campaigns. Our email marketing campaigns utilize custom, professionally designed email templates, remarkable conversion-oriented content, social media sharing features (Facebook, Twitter, etc.), advanced tracking and analytics tools, and website archiving features.[PTAGE]
[PTAG]We also provide franchise email marketing services »[PTAGE]

Determine Your True HVAC Marketing ROI with Advanced Analytics & Tracking

[PTAG]If you’re like most HVAC companies, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Red Wagon, we accurately measure and track each and every advertising campaign (from pay per click to SEO to email newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated.[PTAGE]
[PTAG]But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your HVAC company and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance.[PTAGE]
[PTAG]At Red Wagon, our marketing analytics services include:[PTAGE]

• Ad tracking and measurement
• Custom research and analysis
• Phone call tracking and recording
• Conversion rate optimization
• Google Analytics consulting
• Website analytics and tracking
• And more!

[PTAG]Accurate measuring and tracking is truly the first step in marketing your HVAC business online so you can truly quantify your marketing investments.[PTAGE]

Why Choose Red Wagon as Your HVAC Marketing Company?

[PTAG]Red Wagon is much more than an SEO company—we truly see ourselves as a Web marketing partner to your HVAC business. We market your business as if it were our business—meaning we strive to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your HVAC company on the Web, all while tracking and measurably justifying your investment in our online marketing services.[PTAGE]
[PTAG]Although we service all industries, we have extensive experience helping HVAC companies just like yours get more leads and sales from the web. Virtually every Red Wagon client has doubled, tripled, or quadrupled their web leads within six months of engaging with us. Call us today and we’ll refer you to our happy HVAC clients![PTAGE]