Red Wagon Growth Marketing Agency


Increase Leads and Booked Jobs with HVAC Digital Marketing Services

About 97% of people go online to find local services—will they find you, or your competitor? If you’re wondering how to get more HVAC leads and booked jobs, we have the solution: targeted internet marketing services from the top experts in HVAC marketing.

Red Wagon has more than 10 years of proven experience growing HVAC companies just like yours with data-driven, strategic internet marketing services. We have worked with several HVAC business and helped them achieve outstanding business growth. Take a look at the case study results for yourself:
  • 300% – that’s the increase one of our HVAC Services saw in new domain organic website leads in just 9 months of our HVAC marketing services
  • 91% – that’s the increase in phone calls after just 9 months of online marketing services (specifically noted during slow seasons)
  • 60,194% – that’s their increase in organic traffic over 3 years
When you choose Red Wagon as your local HVAC marketing company, we handle all aspects of your online marketing strategy—from advertising tracking to content marketing to local SEO and more.
Call us today to find out how we can measurably improve your HVAC company’s marketing return on investment, or keep reading to learn more about our HVAC marketing services.

Our HVAC Digital Marketing Services

Wondering how to get more HVAC leads and booked jobs? The best HVAC marketing plans include a variety of online marketing strategies and services. Together, they work to increase brand authority, website traffic, leads, and revenue. See the services we recommend below, and we can’t wait to help your HVAC company grow!

Digital Competitive Analysis

With a thorough competitive analysis from Red Wagon, we will identify the strengths, weaknesses, threats, and opportunities from a digital marketing perspective—including actionable insights you can take to close any gaps and get ahead of your competition. We’ll provide custom-tailored recommendations for how you can improve your online presence and performance.


Content Marketing

Attract, acquire, and engage more homeowners through the creation and distribution of relevant and valuable content, including landing pages, blog posts, ebooks, email newsletters, white papers, and more. Our professional, U.S.-based writers will grow your online presence and establish you as THE authority.


Email Marketing Campaigns

Looking for a cost-effective way to grow your business? For every $1 spent on email marketing, $44 is made in return. Our professional email marketers help your business stay top-of-mind with your prospects and existing customers by sending custom newsletters. Test opt-in email marketing today!

Facebook Advertising Campaigns

Like the control of pay per click advertising, but want something more cost-effective than Google AdWords? Try a hyper-targeted ad campaign on Facebook! Why? Because Facebook accounts for one in every six minutes spent online and one in every five minutes spent on mobile.

Conversion Rate Optimization

Do you know how well your website is converting visitors? Our conversion rate experts will implement tests to improve your visit-to-lead conversion rates. We’ve helped HVAC companies double, triple, and even quadruple their website conversion rates.


Website Design & Development

63% of consumers primarily use your company’s website to find and engage with you. As if that’s not enough, 75% of people have used a website’s design as the number one factor in deciding the credibility of a business. What does your website say about your business?

LinkedIn Advertising Campaigns

Want more commercial HVAC jobs? LinkedIn’s B2B audience has 2x the buying power of the average web audience, and four out of five LinkedIn members drive business decisions. Connect with them through LinkedIn advertising. Learn more about this incredibly targeted way to put your message in front of key decision-makers today!

Pay Per Click (PPC)

Want to get to the absolute top of the search results page for your top HVAC keywords? Pay per click ads occupy the top three search result positions on most searches. Pay per click is also a great way to drive more (qualified) visitors to your website and get more leads and sales—FAST! The best part? There’s no waiting period.


Search Engine Optimization (SEO)

Want to get more earned traffic, leads, and booked jobs? Start where 93% of your customers’ online experiences start—with search engines. Grow your long-term authority and get more qualified website traffic, leads, and sales with search engine optimization (SEO).

Social Media Marketing

81% of US adults have at least one social media profile, and the average user spends at least two hours on social media sites daily. Why wouldn’t you want to promote your business with social media marketing campaigns? Start your social media marketing campaigns, including Facebook, Twitter, Pinterest, Instagram, and more, today.


Video Marketing Services

Video is 50 times more likely to rank organically in the search results than text pages, and by 2020, video will account for 80% of global internet traffic, and 85% of online traffic in the US. What are you waiting for? Enhance your website, differentiate your brand, and get more leads with online videos!

Review Us Now

Want 100 verified reviews in 10 days? We’ve done it for our HVAC clients, and can do it for you. Review Us Now is our proprietary software that allows you to get reviews on your website and external sites in three simple steps. Ask for your free demo today!


Smart Selling & Lead Recovery

We know how to harness the power of call monitoring to vastly improve customer service experiences and greatly increase your return on marketing investments. Our team can help your company extract the most value possible from every phone call.

Branding and Creative Services

No matter your business size, industry, or location, a strong, effective, and cohesive brand strategy and design help to convey your company’s quality, credibility, value, and experience. When it comes to marketing your products and services, those that have a strong brand hold an enormous competitive advantage.

Strategy and Analytics Consulting

Does your company have an in-house marketing team, but still feel lacking in the mastery of digital marketing and SEO? Whether you have an enterprise-level company, run a large association, or head the marketing team at a major organization, custom-designed strategy and analytics consulting may be just what you need! Contact us and mention you need consulting.

Local SEO

Search engines spit out different results based on proximity, which is why local SEO for HVAC companies is so important. Approximately 97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business. If your local SEO isn’t tight, chances are your competitors will reap the rewards.

HVAC Digital Marketing: What it Takes to Increase Leads and Booked Jobs

What it took to grow your HVAC business 10 years ago won’t work anymore, thanks to the digital transformation and changing consumer behavior. Consider these statistics:
  • 60% of American customers say they’ll consider switching companies following two to three instances of poor service.

  • About 50% of loyal customers have left a company for a competitor who was able to stay more relevant and better satisfy their needs

  • Modern consumers spend 8.8 hours a day, on average, engaging with digital content

  • The average web user will only wait 3 seconds for a website to load before hitting the back button

  • 92% of consumers look at a company’s website when choosing an HVAC contractor

  • 75% of online customers expect a response to an online inquiry or chat/message within five minutes
To get more HVAC leads and sales, you’re going to have to provide homeowners with a seamless customer journey from start to finish.

HVAC Digital Marketing: What it Takes to Increase Leads and Booked Jobs

Don’t think of your website as a brochure; think of it as a virtual sales rep capable of generating massive amounts of leads and sales for your HVAC company, often at a fraction of the cost of traditional marketing and advertising. With that being said, how easy is it for potential customers who aren’t familiar with your brand to find your HVAC website?
Think of where your customers spend their time on the internet. Sure, many of them are using search engines to find your HVAC services when they need them, but there’s definitely more to the story. At the highest level, Internet marketing success is a real estate game. Your goal should be to cost-effectively build, develop, and maintain as much real estate as you need to establish yourself as the authority in your industry.

Get Your HVAC Company on the First Page of Google


To rank well organically, you must establish and promote your local HVAC company as THE authority for what you do, in the markets you do it. Ranking well on Google, Bing, and Yahoo! requires three things:
  1. First, your website needs to be fast, secure, and mobile-friendly. More than 40% of online users will hit the “back” button if a website takes longer than three seconds to load. Not only that, but search engines favor websites that are fast, secure (HTTPS vs. HTTP), and mobile-friendly. At Red Wagon, our web team specializes in designing websites and landing pages that are not only visually appealing, but also are highly optimized for mobile devices and search engines—allowing your HVAC company to get more traffic, leads, and customers from the web.

  2. Second, you must create web page after web page of unique, relevant, and remarkable content. Google ranks web pages individually, not websites as a whole. Our content marketing team has extensive experience writing online content (including blogs, landing pages, press releases, email newsletters, ebooks, and more!) specifically for HVAC companies—so you won’t have to write a thing (unless you want to!).

  3. Third, you must promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building shady links that will get you penalized by Google!
When you hire Red Wagon as your HVAC marketing and SEO company and content marketing partner, you’ll receive a dedicated account manager as well as a support team that includes an analyst, web designer/developer, and a dedicated, professional copywriter. You’ll also receive detailed monthly reports that connect your website’s SEO performance to your HVAC company’s bottom line.


Wondering how to get HVAC customers? Make sure one of your HVAC marketing strategies is to tighten up your local SEO. Nearly half of total Google search queries have local intent. In addition to improving your organic search engine listings with SEO services, if you own a local HVAC company, it’s also vital that you optimize for Google’s local listings. These local listings often appear before the organic listings, leading to better click-through-rates for your company from potential customers.
As an award-winning SEO and HVAC marketing company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your HVAC company’s visibility for geographically related searches.


Because SEO campaigns can take anywhere from a few weeks to several months to deliver results, we always recommend our new HVAC clients invest in both pay per click (PPC) and SEO services. When you hire Red Wagon for PPC management, we handle it all—from keyword discovery to bid management; from ad copy creation to ad split testing; from pay per click call tracking to landing page optimization; we take care of everything and report the results to you monthly.
Investing in PPC, content marketing and SEO, as well as local SEO, is the most effective way to get more leads and sales from the Web as well as maximize your HVAC company’s online real estate. When you have a paid listing, local listing, and organic listing for a given search query, you greatly reduce the chance of someone clicking on one of your competitor’s links!


When it comes to installing an air conditioner or repairing a furnace, you’re the expert. But when it comes to marketing your HVAC business online, it’s likely that you don’t have the time, tools, or resources required. When it comes to creating and managing ongoing email marketing campaigns, we’ve got your back. HVAC email marketing is almost guaranteed to increase your overall marketing performance, and it is a perfect way to complement and enhance other types of marketing strategies such as pay per click, SEO, print, and TV.
Red Wagon provides turn-key, “do it for me” email marketing solutions for HVAC companies. We handle it all—from creating a customized email template that matches your overall company brand to creating action-oriented copy and promoting your campaigns. Our email marketing campaigns utilize custom, professionally designed email templates, remarkable conversion-oriented content, social media sharing features (Facebook, Twitter, etc.), advanced tracking and analytics tools, and website archiving features.
We also provide franchise email marketing services »

Determine Your True HVAC Marketing ROI with Advanced Analytics & Tracking

If you’re like most HVAC companies, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Red Wagon, we accurately measure and track each and every advertising campaign (from pay per click to SEO to email newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated.
But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your HVAC company and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance.

At Red Wagon, our marketing analytics services include:

Accurate measuring and tracking is truly the first step in marketing your HVAC business online so you can truly quantify your marketing investments.

Why Choose Red Wagon as Your HVAC Marketing Company?

Red Wagon is much more than an SEO company—we truly see ourselves as a Web marketing partner to your HVAC business. We market your business as if it were our business—meaning we strive to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your HVAC company on the Web, all while tracking and measurably justifying your investment in our online marketing services.
Although we service all industries, we have extensive experience helping HVAC companies just like yours get more leads and sales from the web. Virtually every Red Wagon client has doubled, tripled, or quadrupled their web leads within six months of engaging with us. Call us today and we’ll refer you to our happy HVAC clients!