Construction Marketing 
CONSTRUCTION MARKETING SERVICES
Award-Winning Construction Marketing Services from a Top Contractor Marketing Agency
[PTAG]Is your construction company growing as fast and as much as you want it to? If the answer is no, you aren’t alone—55% of your peers are having the same problem. [PTAGE]
[PTAG]One reason so many construction companies aren’t growing is because they’re using an outdated or poorly executed marketing strategy. Your customers (both B2B and B2C) now go online to find a contractor, making your website your number one marketing asset and 24/7 online sales representative. But, not only do you need a great website, you need to generate website traffic and convert visitors into repeat customers. That’s where we come in. [PTAGE]
[PTAG]If your current marketing vendor isn’t pulling their weight or if you need some extra manpower to drive your marketing strategy, we’re your solution. We KNOW the construction industry—over half our clients are contractors, and we’ve been specialists in contractor marketing for over 10 years.[PTAGE]
[PTAG]See how Red Wagon can increase your leads and sales, reduce marketing costs, and differentiate your brand in the marketplace. Contact us today and start dominating the web, or learn more about our online marketing services for construction companies below.[PTAGE]
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Services Our Construction Marketing Company Provides
Wondering how to grow a construction business? The best construction marketing plans include a variety of online marketing strategies and services. Together, they work to increase brand authority, website traffic, leads, and booked jobs. See the services we recommend below, and we can’t wait to help your construction company grow!
DIGITAL COMPETITIVE ANALYSIS
With a thorough competitive analysis from Red Wagon, we will identify the Strengths, Weaknesses, Threats, and Opportunities from a digital marketing perspective—including actionable insights you can take to close any gaps and get ahead of your competition. We’ll provide custom-tailored recommendations for how you can improve your online presence and performance.
CONTENT MARKETING
Attract, acquire, and engage your target audience through the creation and distribution of relevant and valuable content, including landing pages, blog posts, e-books, email newsletters, white papers, and more. Our professional, U.S.-based writers will grow your online presence and establish you as THE authority.
EMAIL MARKETING CAMPAIGNS
Looking for a cost-effective way to grow your business? For every $1 spent on email marketing, $44 is made in return. Our professional email marketers help your business stay top-of-mind with your prospects and existing customers by sending custom newsletters. Test opt-in email marketing today!
FACEBOOK ADVERTISING CAMPAIGNS
Like the control of pay per click advertising, but want something more cost-effective than Google Ads? Try a hyper-targeted ad campaign on Facebook! Why? Because Facebook accounts for one in every six minutes spent online and one in every five minutes spent on mobile.
CONVERSION RATE OPTIMIZATION
Like the control of pay per click advertising, but want something more cost-effective than Google Ads? Try a hyper-targeted ad campaign on Facebook! Why? Because Facebook accounts for one in every six minutes spent online and one in every five minutes spent on mobile.
WEBSITE DESIGN & DEVELOPMENT
63% of consumers primarily use your company’s website to find and engage with you. As if that’s not enough, 48% of people cited a website’s design as the number one factor in deciding the credibility of a business. What does your website say about your business?
LINKEDIN ADVERTISING CAMPAIGNS
Want more commercial construction jobs? LinkedIn’s B2B audience has 2x the buying power of the average web audience, and four out of five LinkedIn members drive business decisions. Connect with them through LinkedIn advertising. Learn more about this incredibly targeted way to put your message in front of key decision makers today!
PAY PER CLICK (PPC)
Want to get to the absolute top of the search results page for your top contractor keywords? Pay per click ads occupy the top three search result positions on most searches. Pay per click is also a great way to drive more (qualified) visitors to your website and get more leads and sales—FAST! The best part? There’s no waiting period.
SEARCH ENGINE OPTIMIZATION (SEO)
Want to get more earned traffic, leads, and booked jobs? Start where 97% of your customers’ online experiences start—with search engines. Grow your long-term authority and get more qualified website traffic, leads, and sales with search engine optimization (SEO).
SOCIAL MEDIA MARKETING
81% of US adults have at least one social media profile, and the average user spends at least two hours on social media sites daily. Why wouldn’t you want to promote your business with social media marketing campaigns? Start your social media marketing campaigns, including Facebook, Twitter, Pinterest, Instagram, and more, today.
VIDEO MARKETING SERVICES
Video is 50 times more likely to rank organically in the search results than text pages, and by 2019, video will account for 80% of global internet traffic, and 85% of online traffic in the US. What are you waiting for? Enhance your website, differentiate your brand, and get more leads with online videos!
REVIEW US NOW
Want 100 verified reviews in 10 days? We’ve done it for our clients, and can do it for you. Review Us Now is our proprietary software that allows you to get reviews on your website and external sites in three simple steps. Ask for your free demo today!
SMART SELLING & LEAD RECOVERY
We know how to harness the power of call monitoring to vastly improve customer service experiences and greatly increase your return on marketing investments. Our team can help your company extract the most value possible from every phone call.
BRANDING & CREATIVE SERVICES
No matter your business size, industry, or location, a strong, effective, and cohesive brand strategy and design help to convey your company’s quality, credibility, value, and experience. When it comes to marketing your products and services, those that have a strong brand hold an enormous competitive advantage.
STRATEGY & ANALYTICS CONSULTING
Does your company have an in-house marketing team, but still feel lacking in the mastery of digital marketing and SEO? Whether you have an enterprise-level company, run a large association, or head the marketing team at a major organization, custom-designed strategy and analytics consulting may be just what you need! Contact us and mention you need consulting.
LOCAL SEO
Search engines spit out different results based on proximity, which is why local SEO for construction companies is so important. Approximately 97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business. If your local SEO isn’t tight, chances are your competitors will reap the rewards.
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Determine the True ROI of Your Construction Marketing Strategies
[PTAG]If you’re like most construction companies, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Red Wagon, we accurately measure and track each and every advertising campaign (from pay per click to SEO to e-mail newsletters and more) to find out which construction marketing strategies work and which should be changed or eliminated.[PTAGE]
[PTAG]But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your construction company and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance.[PTAGE]
[PTAG]At Red Wagon, our marketing analytics services include:[PTAGE]
- Ad tracking and measurement
- Custom research and analysis
- Phone call tracking and recording
- Conversion rate optimization
- Google Analytics consulting
- Website analytics and tracking
- And more!
[PTAG]Accurate measuring and tracking is truly the first step in marketing your contracting business online so you can truly quantify your marketing investments.[PTAGE]
The Best Construction Marketing Strategy? Your Website.
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[PTAG]Your website will be your biggest asset and your top construction marketing strategy. Don’t think of your website as a brochure; think of it as a virtual sales rep capable of generating massive amounts of leads and sales, often at a fraction of the cost of traditional marketing and advertising. With that being said, how easy is it for potential customers who aren’t familiar with your brand to find your construction company’s website? [PTAGE]
[PTAG]Think of where your customers–both B2B and B2C–spend their time on the internet. Sure, many of them are using search engines to find your construction services when they need them, but there’s definitely more to the story. At the highest level, marketing success is a real estate game. Your goal should be to cost-effectively build, develop, and maintain as much real estate as you need to establish yourself as the authority in your industry.[PTAGE]
Get Your Construction Company on the First Page of Google
IMPROVE YOUR SEARCH ENGINE RANKINGS WITH SEO & CONTENT MARKETING FOR CONTRACTORS
[PTAG]For your construction company to rank well organically, you must establish and promote your local construction company as THE authority for what you do, where you do it. Ranking well on Google, Bing, and Yahoo! requires three things:[PTAGE]
- Your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and categorize your website. At Red Wagon, our web team specializes in designing contractor websites and landing pages that are not only visually appealing, but also are highly optimized for search engines—allowing your company to get more traffic, leads, and sales from the Web.
- You must create web page after web page of unique, relevant, and remarkable content. Yes, even though you’re in the construction industry, you need volumes of online content. Most B2B construction buyers perform between 8-12 online searches online before engaging with a company. Google ranks web pages individually, not websites as a whole. Our content marketing team has extensive experience writing online content (including blogs, landing pages, press releases, e-mail newsletters, E-books, and more!) specifically for contractors—so you won’t have to write a thing (unless you want to!).
- You must promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building shady links that will get you penalized by Google!
[PTAG]When you hire Red Wagon as your construction marketing and SEO company and content marketing partner, you’ll receive a dedicated account manager, as well as a support team that includes an analyst, web designer/developer, and a dedicated, professional copywriter. You’ll also receive detailed monthly reports that connect your website’s SEO performance to your company’s bottom line.[PTAGE]
CONNECT WITH CUSTOMERS USING LOCAL SEARCH ENGINE OPTIMIZATION
[PTAG]Did you know that nearly half of total Google search queries have local intent? In addition to improving your organic search engine listings with SEO services, if you own a local construction company, it’s also vital that you optimize for Google’s local listings:[PTAGE]
[PTAG]These three to four local listings often appear before the organic listings, leading to better click-through rates for your company from potential customers.[PTAGE]
[PTAG]As an award-winning construction SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your construction company’s visibility for geographically related searches.[PTAGE]
GET MORE MORE CONSTRUCTION LEADS—FAST—WITH PAY PER CLICK ADVERTISING
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Because SEO campaigns can take anywhere from a few weeks to several months to deliver results, we always recommend our new construction clients invest in both pay per click (PPC) and SEO services. When you hire Red Wagon for PPC management, we handle it all—from keyword discovery to bid management; from ad copy creation to ad split testing; from pay per click call tracking to landing page optimization; we take care of everything and report the results to you monthly. If you’re wondering about the best advertising for construction, combining SEO and PPC will accomplish it.[PTAGE]
[PTAG]If you want to grow your construction company, investing in PPC, content marketing and SEO (including local SEO) is the most effective way to do it. When you have a paid listing, local listing, and organic listing for a given search query, you greatly reduce the chance of someone clicking on one of your competitor’s links![PTAGE]
Want to Grow Your Construction Business? It All Starts With Contacting Our Construction Marketing Company
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[PTAG]Red Wagon is much more than a construction marketing agency—we truly see ourselves as a marketing partner to your construction business. We market your business as if it were our business—meaning we strive to truly understand your services, products, sales process, competitors, and industry to effectively market your construction company on the web. We do this all while tracking and measurably justifying your investment in our online marketing services.[PTAGE]
[PTAG]Although we service all industries, we have extensive experience helping construction companies and contracting companies just like yours get more leads and sales from the web. Virtually every Red Wagon client has doubled, tripled, or quadrupled their Web leads within six months of engaging with us. Call us today and we’ll refer you to our happy construction clients![PTAGE]
[PTAG]The internet is arguably the most powerful and cost-effective sales and marketing tool at your disposal—are you utilizing it to the fullest extent possible?[PTAGE]
READ MORE +READ LESS – SEO Case Study
Lawyer increases website traffic and new clients with SEO
What Makes Red Wagon Different
[PTAG]At Red Wagon, we try and let our clients speak for us. Take a look at our construction marketing reviews and hear straight from contractors just like you why we are the best digital marketing company for your needs.[PTAGE]
[PTAG]Done that? Great! Let’s get down to the details. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own. We can also offer you a few guarantees other companies can’t:[PTAGE]
- YOU DON’T HAVE TO WORRY ABOUT LONG-TERM CONTRACTS. We won’t handcuff you for a specific amount of time. Ever.
- YOU’LL OWN EVERY SINGLE DELIVERABLE, FROM YOUR WEBSITE TO YOUR CONTENT. Some digital marketing companies won’t let you keep your work when you leave. Not us.
- You’ll optimize your marketing costs. Everything we do is tracked, measured, and analyzed for improvements. This lowers your costs and increases results.
- YOU GET THE PEACE OF MIND THAT WE WILL BEND OVER BACKWARD FOR YOU.Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
- YOU GET A DEDICATED ACCOUNT MANAGER to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated (US-based) copywriter.
- YOU GET DETAILED MONTHLY REPORTS (you can actually understand) that connect campaign performance to your bottom line.
[PTAG]“ Red Wagon has excellent SEO and marketing skills. Their team helped grow our marketing for our website through a variety of methods. I highly recommend them for SEO and Paid Media Marketing. ”[PTAGE]
Richard James
Vice President – Advantage LED
[PTAG]“ Red Wagon worked with us for several months and implemented many strategies we still use with success today. They are so much fun to work with and a very talented agency ”[PTAGE]
Amy Armitage
Lunarpages.com
[PTAG]”We needed a web presence and targeted leads for our in home healthcare service. Red Wagon built a beautiful site that converted so well we had more business than we could handle.”[PTAGE]
Kasey Bula
Owner – Americare Arrowhead
[PTAG]“ Red Wagon and I have worked together for years. They are innovators that creates solutions that live way outside the box. They are always on top of the latest trends and a great resource! They literally helped grow my clients business by 10x! ”[PTAGE]
Greg Maestro
President – Deviate Media
[PTAG]”In less than two months our cost per lead was around .70 cents and we increased our spend to $300,000. Results couldn’t have been better.”[PTAGE]
Shaun Baker
Owner – RXMG
[PTAG]”My sales started to slump and my business needed a fresh outlook and approach. The help from Red Wagon has changed the face of our product and its future for the better!”[PTAGE]
Coty Youtsey
Owner – Channel Master
[PTAG]“I’ve been working with Red Wagon for over seven years, but before that, I was doing it all in-house. Red Wagon has impacted GAC in a way that has helped us grow in a turnkey manner. They care about your business and they’re willing to work with you and really understand what your needs are as a business, and then develop a program to help you. I strongly recommend Red Wagon to any HVAC company out there.”[PTAGE]
Rich Biava
GAC Services
RED WAGON OFFICE
AddressAddress: 64 E. Broadway Rd, Suite 200, Tempe, 85282
