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Determine the True ROI of Your Construction Marketing Strategies

[PTAG]If you’re like most construction companies, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Red Wagon, we accurately measure and track each and every advertising campaign (from pay per click to SEO to e-mail newsletters and more) to find out which construction marketing strategies work and which should be changed or eliminated.[PTAGE]

[PTAG]But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your construction company and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance.[PTAGE]

[PTAG]At Red Wagon, our marketing analytics services include:[PTAGE]

• Ad tracking and measurement
• Custom research and analysis
• Phone call tracking and recording
• Conversion rate optimization
• Google Analytics consulting
• Website analytics and tracking
• And more!

[PTAG]Accurate measuring and tracking is truly the first step in marketing your contracting business online so you can truly quantify your marketing investments.[PTAGE]

The Best Construction Marketing Strategy? Your Website.

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[PTAG]Your website will be your biggest asset and your top construction marketing strategy. Don’t think of your website as a brochure; think of it as a virtual sales rep capable of generating massive amounts of leads and sales, often at a fraction of the cost of traditional marketing and advertising. With that being said, how easy is it for potential customers who aren’t familiar with your brand to find your construction company’s website? [PTAGE]

[PTAG]Think of where your customers–both B2B and B2C–spend their time on the internet. Sure, many of them are using search engines to find your construction services when they need them, but there’s definitely more to the story. At the highest level, marketing success is a real estate game. Your goal should be to cost-effectively build, develop, and maintain as much real estate as you need to establish yourself as the authority in your industry.[PTAGE]

Get Your Construction Company on the First Page of Google

IMPROVE YOUR SEARCH ENGINE RANKINGS WITH SEO & CONTENT MARKETING FOR CONTRACTORS

[PTAG]For your construction company to rank well organically, you must establish and promote your local construction company as THE authority for what you do, where you do it. Ranking well on Google, Bing, and Yahoo! requires three things:[PTAGE]

1. Your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and categorize your website. At Red Wagon, our web team specializes in designing contractor websites and landing pages that are not only visually appealing, but also are highly optimized for search engines—allowing your company to get more traffic, leads, and sales from the Web.
2. You must create web page after web page of unique, relevant, and remarkable content. Yes, even though you’re in the construction industry, you need volumes of online content. Most B2B construction buyers perform between 8-12 online searches online before engaging with a company. Google ranks web pages individually, not websites as a whole. Our content marketing team has extensive experience writing online content (including blogs, landing pages, press releases, e-mail newsletters, E-books, and more!) specifically for contractors—so you won’t have to write a thing (unless you want to!).
3. You must promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building shady links that will get you penalized by Google!

[PTAG]When you hire Red Wagon as your construction marketing and SEO company and content marketing partner, you’ll receive a dedicated account manager, as well as a support team that includes an analyst, web designer/developer, and a dedicated, professional copywriter. You’ll also receive detailed monthly reports that connect your website’s SEO performance to your company’s bottom line.[PTAGE]

CONNECT WITH CUSTOMERS USING LOCAL SEARCH ENGINE OPTIMIZATION

[PTAG]Did you know that nearly half of total Google search queries have local intent? In addition to improving your organic search engine listings with SEO services, if you own a local construction company, it’s also vital that you optimize for Google’s local listings:[PTAGE]

[PTAG]These three to four local listings often appear before the organic listings, leading to better click-through rates for your company from potential customers.[PTAGE]

[PTAG]As an award-winning construction SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your construction company’s visibility for geographically related searches.[PTAGE]

GET MORE MORE CONSTRUCTION LEADS—FAST—WITH PAY PER CLICK ADVERTISING

[PTAG]Because SEO campaigns can take anywhere from a few weeks to several months to deliver results, we always recommend our new construction clients invest in both pay per click (PPC) and SEO services. When you hire Red Wagon for PPC management, we handle it all—from keyword discovery to bid management; from ad copy creation to ad split testing; from pay per click call tracking to landing page optimization; we take care of everything and report the results to you monthly. If you’re wondering about the best advertising for construction, combining SEO and PPC will accomplish it.[PTAGE]

[PTAG]If you want to grow your construction company, investing in PPC, content marketing and SEO (including local SEO) is the most effective way to do it. When you have a paid listing, local listing, and organic listing for a given search query, you greatly reduce the chance of someone clicking on one of your competitor’s links![PTAGE]

Want to Grow Your Construction Business? It All Starts With Contacting Our Construction Marketing Company

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[PTAG]Red Wagon is much more than a construction marketing agency—we truly see ourselves as a marketing partner to your construction business. We market your business as if it were our business—meaning we strive to truly understand your services, products, sales process, competitors, and industry to effectively market your construction company on the web. We do this all while tracking and measurably justifying your investment in our online marketing services.[PTAGE]

[PTAG]Although we service all industries, we have extensive experience helping construction companies and contracting companies just like yours get more leads and sales from the web. Virtually every Red Wagon client has doubled, tripled, or quadrupled their Web leads within six months of engaging with us. Call us today and we’ll refer you to our happy construction clients![PTAGE]

[PTAG]The internet is arguably the most powerful and cost-effective sales and marketing tool at your disposal—are you utilizing it to the fullest extent possible?[PTAGE]