Red Wagon Growth Marketing Agency


Property Management Marketing that Attracts More Leads & Sales

If you want to sign more clients, optimize marketing costs, and become THE property management authority in your market, there’s only one solution: digital marketing services from an award-winning property management marketing company.
The property management marketing landscape has changed drastically over the years. Demand for your services is higher than ever, but if you’re having trouble selling your services, you’re not alone.
Where referrals used to be your main source of business, your target audience now looks for your services online—to put it in perspective, the average landlord or property owner makes 12 online searches before they contact a potential vendor.

By the time a landlord or property owner wants to speak with one of your sales representatives, they are already halfway down the buyer’s funnel. In order to connect with these property owners and landlords, you need to dominate the web in all the places they spend their time.
The way to do this is with a comprehensive real estate marketing strategy that claims and leverages all of your available online real estate—from the search engines to social media and beyond. See the marketing services you should incorporate into your online marketing strategy below.
If you’re ready to manage more properties, it’s time to start by contacting us here

Digital Marketing Services that
Increase Property Management Leads

How do we make your property management company THE authority in your market? It comes down to tying the top digital marketing strategies into cohesive campaigns that connect with home buyers on their desktop computers and mobile devices. We incorporate the following services and strategies into our digital marketing packages, spanning across all digital technologies and devices your consumers use:

Digital Competitive Analysis

This is step one. With a thorough competitive analysis from Red Wagon, we will identify your company’s strengths, weaknesses, threats, and opportunities from a digital marketing perspective—including actionable insights you can take to close any gaps and get ahead of your competition. We’ll provide custom-tailored recommendations for how you can improve your online presence and performance.


Content Marketing

Attract, acquire, and engage your target audience through the creation and distribution of relevant and valuable content, including landing pages, blog posts, e-books, email newsletters, white papers, and more. Our professional, U.S.-based writers will grow your online presence and establish you as THE real estate authority.


Email Marketing Campaigns

Looking for a cost-effective way to grow your company? For every $1 spent on email marketing, $44 is made in return. Our professional email marketers help your company stay top-of-mind with listing updates, home maintenance tips, moving checklists, and more. Test opt-in email marketing today!

Facebook Advertising Campaigns

Like the control of pay per click advertising, but want something more cost-effective than Google Ads? Try a hyper-targeted ad campaign on Facebook! However, you need a social media marketing company that understands housing targeting and audience regulations on the platforms—like us.

Conversion Rate Optimization

Do you know how well your website is converting landlords into new clients? Our conversion rate experts will implement tests to improve your visit-to-lead conversion rates. We’ve helped companies from a variety of industries double, triple, and even quadruple their website conversion rates.


Website Design & Development

Is your website fast? Is it mobile-friendly? It should feature both qualities—the majority of consumers won’t wait longer than three seconds for your website to load, and 57% of online searches for property management companies happen on a mobile device. We specialize in mobile-friendly websites that have high conversion rates.

LinkedIn Advertising Campaigns

For commercial property management marketing, LinkedIn is the perfect platform. LinkedIn’s B2B audience has 2x the buying power of the average web audience, and four out of five LinkedIn members drive business decisions. Connect with them through LinkedIn advertising. Learn more about this incredibly targeted way to put your message in front of key decision-makers today!

Pay Per Click (PPC)

97% of online experiences begin with a search engine, but 41% of clicks go to the top 3 paid ads on the search results page. Pay per click is a great way to drive more (qualified) visitors to your website and get more leads and booked showings—FAST! The best part? There’s no waiting period.


Search Engine Optimization (SEO)

Want to get more earned traffic and sell more properties? Start where 97% of online experiences start—with search engines. Grow your long-term authority and get more qualified website traffic, leads, and sales with search engine optimization (SEO).

Social Media Marketing

81% of U.S. adults have at least one social media profile, and the average user spends at least two hours on social media sites daily. Why wouldn’t you want to promote your business with social media marketing campaigns? Start your social media marketing campaigns, including Facebook, Twitter, Pinterest, Instagram, and more, today.


Video Marketing Services

Video is 50 times more likely to rank organically in the search results than text pages, and by 2019, video will account for 80% of global internet traffic, and 85% of online traffic in the US. What are you waiting for? Enhance your website, differentiate your brand, and get more leads with online videos!

Review Us Now

Want 100 verified reviews in 10 days? We’ve done it for our clients, and can do it for you. Review Us Now is our proprietary software that allows you to get reviews on your website and external sites in three simple steps. Ask for your free demo today!


Smart Selling & Lead Recovery

We know how to harness the power of call monitoring to vastly improve customer service experiences and greatly increase your return on marketing investments. Our team can help your company extract the most value possible from every phone call.

Branding and Creative Services

No matter your company’s size or location, a strong, effective, and cohesive brand strategy and design help to convey your company’s quality, credibility, value, and experience. When it comes to marketing your products and services, those that have a strong brand hold an enormous competitive advantage.

Strategy and Analytics Consulting

Does your company have an in-house marketing team but still feel lacking in the mastery of digital marketing and SEO? Whether you’re the marketing manager at an enterprise-level property management firm or own a small company, custom-designed strategy and analytics consulting may be just what you need! Contact us and mention you need consulting.

Local SEO

If you’re a property manager, local SEO is a necessity. Why? Because 97% of consumers go online to find local services, and the majority of millennial and Generation X homebuyers found their home on a mobile device. How do you connect with them? With local search engine optimization (SEO) from one of the best local SEO companies in the nation. Homebuyers and business owners are searching for your properties—let Red Wagon help them find you.

Why Digital Is the Best Property
Management Marketing Strategy

The property management industry is booming thanks to an explosion of Airbnbs, VRBOs, and home hotels. While this is great for your company, it also means you have more competition than you used to. To beat your competitors you need to have a stronger online presence than they do—in the search engines, on social media, and through other online content.People are searching the web right now for someone to take care of their property. Will they find YOU or one of your competitors?

Property Management Website Design

Your website is the hub of all online activity and is your number one priority. Currently, 72% of real estate agents and property managers say they are unsatisfied with the number of leads their website generates. Are you one of them?
The best property management websites aren’t brochures; they’re virtual sales reps capable of generating massive amounts of new leads for your services. However, you can’t just HAVE a website—the best real estate websites incorporate the following features:
  • High-definition photos (including 360-degree photos)
  • 360-degree virtual tours
  • Drone and video footage of current properties you manage
  • AR or VR capabilities
  • Testimonials from current clients
  • Neighborhood pages
  • Authority-builders like awards, certifications, licenses, and affiliations
They’re also fast, secure, mobile-friendly, and most importantly, they’re coded in a way that makes it easy for the search engines’ software to find, crawl, and index your website. At Red Wagon, our webmasters specialize in coding property management websites and landing pages that are not only visually appealing but also are highly optimized for search engines—allowing your company to get more traffic, leads, and sales from the internet.

Property Management SEO & Content Marketing

To rank well organically, you must establish and promote yourself as the property management authority in your market. Ranking well on Google, Bing, and Yahoo requires three things:

  1. First, your website needs to be fast, secure, and mobile-friendly. More than 40% of online users will hit the “back” button if a website takes longer than three seconds to load. Not only that, but search engines favor websites that are fast, secure (HTTPS vs. HTTP), and mobile-friendly.
  2. Second, you need a data-driven content strategy with unique, relevant, high-quality content your customers crave. The average B2B buyer does 12 searches before engaging with a company. That means you have 12 chances to connect with them and make an impression. There’s a reason landlords and owners come to you—they need help. So, answer their questions preemptively. You can do this with blog posts, infographics, and even videos. Make it easy for them—you’re a business owner, so you get how time-consuming it is to run a successful business
  3. Third, you need to promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building spammy links that will get you penalized by Google!


Because most home buyers have an idea of the location in which they want to live, most home searches are local. In addition to improving your organic search engine listings with real estate SEO services, it’s also vital that you optimize for Google’s local listings. These local listings often appear before the organic listings, leading to better click-through rates for your company from potential customers.
As an award-winning SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your visibility for geographically related searches.


When it comes to housing and real estate ads, we always recommend investing in both pay per click (PPC) and SEO services. When you hire Red Wagon for PPC management, we handle it all—from keyword discovery to bid management; from ad copy creation to ad split testing; from pay per click call tracking to landing page optimization; we take care of everything and report the results to you monthly.
Investing in PPC, content marketing, and SEO, as well as local SEO, is the most effective way to get more leads and sales from the web as well as maximize your company’s online real estate. When you have a paid listing, local listing, and organic listing for a given search query, you greatly reduce the chance of someone clicking on one of your competitor’s links!

Determine Your True Marketing ROI with
Advanced Analytics & Tracking

If you’re like most property managers, you don’t have the time or resources to waste on ineffective property management advertising strategies. At Red Wagon, we have the property management marketing tools to accurately measure and track each and every advertising campaign (from pay per click to SEO to e-mail newsletters and more) and find out which advertising and marketing strategies work and which should be changed or eliminated.
But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your real estate firm and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance.

At Red Wagon, our marketing analytics services include:

Accurate measuring and tracking is truly the first step in marketing online so you can quantify your marketing investments

Why Select Red Wagon Over Other Property Management Marketing Consultants?

Why choose us over other advertising agencies specializing in property management? We’ve helped property managers large and small all over the USA and North America—and we can help you, too.
At Red Wagon, we try and let our clients speak for us. Take a look at our internet marketing reviews from current and former clients to hear straight from them why we are the best internet marketing company for your needs. Everything we do comes from the perspective of a business owner, and we treat your company like our own. What does that mean?
  • You won’t be handcuffed to long-term contracts. We won’t handcuff you for a specific amount of time. Ever. While we encourage you to give your campaigns at least three to six months to fully ramp up, you are free to leave and take your assets with you at any time.

  • You’ll own all your deliverables, including your website. Some cheap internet marketing companies offer “free” websites with their services, or offer websites hosted on their “proprietary platform.” These are red flags that indicate you’re about to be handcuffed into an unfavorable contract. You can learn more about website ownership clauses here >>

  • You’ll optimize your marketing costs. Everything we do is tracked with advanced analytics so we can continually optimize your campaigns. This means you spend less and get more.

  • You get a dedicated account manager to be your guide, as well as a full support team that includes an analyst, a web designer/developer, PPC ad manager, and professional, USA-based real estate copywriter.

  • You get the peace of mind that we have your back. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients. You can rest assured your dedicated account manager will be there for all of your needs and will over-deliver on results.

  • You get detailed monthly reports (you can actually understand) that tie your digital marketing services to your bottom line.

Partner with Our Property Management Marketing Agency Today

Contact us today for a free consultation. Tell us about your situation and we’ll provide you with candid recommendations for online marketing services. Click on the services above to learn more, read our online marketing case studies detailing actual results we’ve produced for business just like yours, or pick up the phone and call us today