SENIOR LIVING MARKETING
Assisted living marketing strategies proven to attract more clients and establish you as THE senior living authority in your market.
Senior living marketing isn’t what it used to be. Thanks to the digital transformation, you can’t depend on print ads and referrals to grow your business anymore—each month in the U.S., there are more than 1.7 million online searches for assisted living and home care help.
Even your B2B audience no longer relies just on referrals to coordinate and recommend services—a discharge planner, for example, typically investigates potential assisted living or home care services via the company’s website, online reviews, and social media.
Point-blank, to grow your business, you need to dominate the web—in the search engines, local directories, social media, email inboxes, and everywhere else your target audience spends time.
Red Wagon has assisted living marketing down to a science, and we’d love to help grow your business. If you want more clients while optimizing your marketing costs and increasing revenue, it’s time to see what we can do for you.
Assisted Living Marketing Services We Incorporate to Grow Your Business
Our process for digital marketing is similar to our approach to marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.
Digital Competitive Analysis
This is step one. With a thorough competitive analysis from Red Wagon, we will identify your practice or hospital’s strengths, weaknesses, threats, and opportunities from a digital marketing perspective—including actionable insights you can take to close any gaps and get ahead of your competition. We’ll provide custom-tailored recommendations for how you can improve your online presence and performance.
Content Marketing
Attract, acquire, and engage your target audience through the creation and distribution of relevant and valuable content, including landing pages, blog posts, e-books, email newsletters, white papers, and more. Our professional, U.S.-based writers well-versed in the healthcare and senior living industries will grow your online presence and establish you as THE authority.
Email Marketing Campaigns
Looking for a cost-effective way to grow your medical practice or healthcare facility? For every $1 spent on email marketing, $44 is made in return. Our professional email marketers help your facility stay top-of-mind with your prospects and existing clients by sending healthy living tips, appointment reminders, and monthly newsletters. Test opt-in email marketing today!
Facebook Advertising Campaigns
41% of consumers say that content found on social media will likely impact their choice of a treatment center. However, wellness and medical advertising on Facebook is complicated because of numerous targeting restrictions on the healthcare industry. We are absolute Facebook advertising experts and can work through Facebook’s restrictions to create low-cost, high-reward campaigns.
Conversion Rate Optimization
Do you know how well your website is converting visitors into patients? Our conversion rate experts will implement tests to improve your visit-to-lead conversion rates. We’ve helped companies double, triple, and even quadruple their website conversion rates.
Website Design & Development
Does your website have patient portals? Is it mobile-friendly? It should feature both qualities—62% of smartphone owners use their device to look up medical information, and 75% of people admitted to judging a company’s credibility based on their website’s design. Our senior living marketing agency specializes in mobile-friendly medical and healthcare websites that have high patient conversion rates.
LinkedIn Advertising Campaigns
For B2B senior care marketing, LinkedIn is the perfect platform. LinkedIn’s B2B audience has 2x the buying power of the average web audience, and four out of five LinkedIn members drive business decisions. Connect with them through LinkedIn advertising. Learn more about this incredibly targeted way to put your message in front of key decision-makers today!
Pay Per Click (PPC)
97% of online experiences begin with a search engine, but 41% of clicks go to the top 3 paid ads on the search results page. Pay per click is a great way to drive more (qualified) visitors to your website and get more leads and booked appointments—FAST! The best part? There’s no waiting period.
Search Engine Optimization (SEO)
Want to get more earned traffic, bookings, and new patients? Start where 97% of online experiences start—with search engines. Grow your long-term authority and get more qualified website traffic, leads, and sales with search engine optimization (SEO).
Social Media Marketing
81% of US adults have at least one social media profile, and 42% of individuals viewing health information on social media look at health-related consumer reviews. But, you need a social media marketing company that understands medical targeting and audience regulations on the platforms—like us. Start your social media marketing campaigns—including Facebook, Twitter, Pinterest, Instagram, and more—today.
Video Marketing Services
Looking for senior living marketing ideas? Have you tried video marketing? Video is 50 times more likely to rank organically in the search results than text pages, and people love watching health and wellness videos. What are you waiting for? Enhance your website, differentiate your brand, and get more patients with online videos!
Review Us Now
Want 100 verified reviews in 10 days? We’ve done it for our clients, and can do it for you. Review Us Now is our proprietary software that allows you to get reviews on your website and external sites in three simple steps. Ask for your free demo today!
Smart Selling & Lead Recovery
We know how to harness the power of call monitoring to vastly improve patient customer service experiences and greatly increase your return on marketing investments. Our team can help your company extract the most value possible from every phone call.
Branding and Creative Services
No matter your business size, industry, or location, a strong, effective, and cohesive brand strategy and design help to convey your company’s quality, credibility, value, and experience. When it comes to marketing your products and services, those that have a strong brand hold an enormous competitive advantage.
Strategy and Analytics Consulting
Does your company have an in-house marketing team, but still feel lacking in the mastery of digital marketing and SEO? Whether you own a small home care company or head the marketing team at a major senior living franchise, custom-designed strategy and analytics consulting may be just what you need! Contact us and mention you need consulting.
Local SEO
If you’re a local senior living facility or treatment center, local SEO is a necessity. Why? Because 97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local treatment center or health facility. How do you connect with them? With local search engine optimization (SEO).
Why Digital Is the Best Senior Living Marketing Strategy
ONLINE ASSISTED LIVING MARKETING CAMPAIGNS HELP YOU GET NOTICED, BUILD TRUST, AND CONVERT MORE NEW CLIENTS
If you’re wondering how to market a nursing home or how to find new referral sources for assisted living facilities, the answer lies in digital marketing. There are discharge planners, care coordinators, and loved ones of seniors searching the web right now for a home care solution or retirement facility. Will they find YOU or one of your competitors?
Increase Leads with Trust-Building Website Designs
Your website isn’t a brochure; it’s a 24/7 concierge, advisor, and virtual sales rep. A whopping 92% of people look at websites when choosing a business, and 75% of them will judge your company’s credibility based on how your website looks and functions. Not only that, but since trust is so important in your industry, your website will also be held to a higher standard than, say, a tire shop.
Your website also needs to be fast, secure, mobile-friendly, and most importantly, your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and index your website.
We specialize in coding websites and landing pages that are not only visually appealing but also are highly optimized for search engines—allowing your company to get more traffic, leads, and new clients from the internet.
Senior Living SEO & Content Marketing
IMPROVE ORGANIC SEARCH RANKINGS WITH SEO FOR URGENT CARE CENTERS
To rank well organically, you must establish and promote yourself as the best urgent care center in your market. Ranking well on Google, Bing, and Yahoo requires three things:
- First, your website needs to be fast, secure, and mobile-friendly.More than 40% of online users will hit the “back” button if a website takes longer than three seconds to load. Not only that, but search engines favor websites that are fast, secure (HTTPS vs. HTTP), and mobile-friendly.
- Second, you need a data-driven content strategy with unique, relevant, high-quality content your customers crave. Google ranks web pages individually, not websites as a whole. Our content marketing team has extensive experience writing online content (including blogs, landing pages, press releases, e-mail newsletters, E-books, and more) specifically for urgent care centers—so you won’t have to write a thing.
- Third, you need to promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building spammy links that will get you penalized by Google!
LOCAL SEARCH OPTIMIZATION
Did you know that nearly half of total Google search queries have local intent and that 97% of local searches begin on a search engine? In addition to improving your organic search engine listings with urgent care SEO services, it’s also vital that you optimize for Google’s local listings. These local listings often appear before the organic listings, leading to better click-through rates for your company from potential customers.
As an award-winning SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your visibility for geographically related searches
PAY PER CLICK ADVERTISING CAMPAIGNS FOR THE URGENT CARE INDUSTRY (PPC)
When it comes to urgent care ads, we always recommend investing in both pay per click (PPC) and SEO services. When you hire Red Wagon for PPC management, we handle it all—from keyword discovery to bid management; from ad copy creation to ad split testing; from pay per click call tracking to landing page optimization; we take care of everything and report the results to you monthly.
Investing in PPC, content marketing, and SEO, as well as local SEO, is the most effective way to get more leads and sales from the web as well as maximize your company’s online real estate. When you have a paid listing, local listing, and organic listing for a given search query, you greatly reduce the chance of someone clicking on one of your competitor’s links!
Determine Your True Marketing ROI with Advanced Analytics & Tracking
At Red Wagon, our marketing analytics services include:
- Ad tracking and measurement
- Custom research and analysis
- Phone call tracking and recording
- Conversion rate optimization
- Google Analytics consulting
- Website analytics and tracking
- And more!
Why Select Red Wagon Over Other Urgent Care Internet Marketing Companies?
We’ve helped urgent care centers large and small all over the USA and North America—and we can help yours, too.
- You won’t be handcuffed to long-term contracts. We won’t handcuff you for a specific amount of time. Ever. While we encourage you to give your campaigns at least three to six months to fully ramp up, you are free to leave and take your assets with you at any time.
- You’ll own all your deliverables, including your website. Some cheap internet marketing companies offer “free” websites with their services, or offer websites hosted on their “proprietary platform.” These are red flags that indicate you’re about to be handcuffed into an unfavorable contract. You can learn more about website ownership clauses here >>
- You’ll optimize your marketing costs. Everything we do is tracked with advanced analytics so we can continually optimize your campaigns. This means you spend less and get more.
- You get a dedicated account manager to be your guide, as well as a full support team that includes an analyst, a web designer/developer, PPC ad manager, and professional, USA-based medical copywriter.
- You get the peace of mind that we have your back. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients. You can rest assured your dedicated account manager will be there for all of your needs and will over-deliver on results.
- You get detailed monthly reports (you can actually understand) that tie your digital marketing services to your bottom line.
Partner with Our Urgent Care Marketing Agency Today
Contact us today for a free consultation. Tell us about your situation and we’ll provide you with candid recommendations for online marketing services. Click on the services above to learn more, read our online marketing case studies detailing actual results we’ve produced for business just like yours, or pick up the phone and call us today
Convert fear into confidence by
knowing how your marketing is
performing
For now and in the future
MORE LEADS
And not just more-but better leads. So you’ll
have more phone calls, chats & consultations
with more people qualified to hire you.
MORE CASES
Better leads + fewer people kicking the tires more cases for your business. Such a beautiful thing when Google Ads, Google My Business & SEO are all working together. You’ll see.
MORE PREDICTABILITY
Predictably know how many leads you’ll win, to know how much more you’ll earn. Know where your best leads come from, to give clients more of what they want & need.
Ready to work with more of the clients you wants the ones you don’t?
Get The Most From The Google Ads
Rank Higher in
Google Ads
Win More Leads with
SEO
Us vs. them
With us…
- Simple month-to-month , no contract
- Know how your marketing is performing
- Have complete ownership & access to your website—At. All. Times.
- Same goes for your Google Ads & other marketing accounts
- Know who you’re working with —by name, forever
- Got questions? Get answers—fast, accurate & complete
With them…
- Stuck in 6-12 month contracts yielding poor results
- Don’t own your website & must pay ransom to move it
- Locked out of your own Google Ads account
- Got sold by someone you never hear from again
- Know who you’re working with —by name, forever
- Get passed on to others that don’t know squat
- Got questions but get no answers back
frequently asked questions
Tired of not knowing where your marketing budget is being spent and not sure what’s working?
We turn budget mysteries into investment masterpieces.” With our real-time dashboard reports, you gain immediate insight into your spending and performance, ensuring every dollar is accounted for and effectively utilized.
Confused by jargon-filled reports and unclear marketing outcomes?
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Overwhelmed by too much data and not sure what to focus on?
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Struggling with content marketing complexity and inefficiency?
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Worried about the accuracy of your marketing data?
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Finding it hard to keep up with the demands of social media?
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Frustrated with the slow pace of seeing marketing results?
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Disappointed with the results from your Google Ads investment?
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what are Red Wagon Customers
saying about their marketing results
“In less than two months our cost per lead was around .70 cents and
we increased our spend to $300,000. Results couldn’t have been better.”
Shaun Baker,
RXMG
“Red Wagon has done a wonderful job building my youtube and website traffic!”
Judith Orloff,
American board-certified psychiatrist andauthor of five books
“Red Wagon worked with us for several months and implemented many strategies we still use with success today. They are so much fun to work with and a very talented agency”
Amy Armitage,
Lunarpages.com
“Red Wagon and I have worked together for years. They are innovators that creates solutions that live way outside the box. They are always on top of the latest trends and a great resource! They literally helped grow my clients business by 10x!”
Greg Maestro,
President - Deviate Media
“Red Wagon helped build a massive amount of online traffic for Wedding Window through various methods including, SEO, Content Marketing and Paid Media. I highly recommend them as a long term partner to grow your business.”
Amy Ruocco,
Owner – Wedding Window
“We needed a web presence and targeted leads for our in home healthcare service. Red Wagon built a beautiful site that converted so well we had more business than we could handle.”
Kasey Bula,
Owner – Americare Arrowhead
“Red Wagon has excellent SEO and marketing skills. Their team helped grow our marketing for our website through a variety of methods. I highly recommend them for SEO and Paid Media Marketing.”
Richard James,
Vice President – Advantage LED
“My sales started to slump and my business needed a fresh outlook and approach. The help from Red Wagon has changed the face of our product and its future for the better!”
Coty Youtsey,
Owner – Channel Master
Some of Our Happy Clients
