This method is applicable on platforms like Facebook and Instagram, where the advertisements can be easily combined with visual aids like videos and images. In this method, at least two versions of the same ad are created with only a slight design difference. The other UX elements can be kept different across the ads. Facebook and Instagram take up about 70% of the marketing sector, with most businesses preferring to advertise on these platforms.
In conclusion, e-commerce businesses should commit to constant improvement of landing pages to avoid lower ROI associated with other marketing approaches. There is no need to create new marketing channels as the existing ones can easily be improved.