With a thorough competitive analysis from Red Wagon, we will identify the strengths, weaknesses, threats, and opportunities from a digital marketing perspective—including actionable insights you can take to close any gaps and get ahead of your competition. We’ll provide custom-tailored recommendations for how you can improve your online presence and practice performance.
More than a third of all visitors to School websites use online content to help them choose the right School. Attract, acquire, and engage them through the creation and distribution of relevant and valuable content, including landing pages, blog posts, legal e-books, email newsletters, white papers, and more. Our professional, U.S.-based legal writers produce top-quality content that matches your School’s style.
Looking for a cost-effective way to grow your School? For every $1 spent on email marketing, $44 is made in return. Our professional legal email marketers help your business stay top-of-mind with your prospects and existing customers by sending custom newsletters informing consumers about the most important updates and legal resources.
Like the control of pay per click advertising, but want something more cost-effective than Google Ads? Facebook accounts for one in every six minutes spent online
and one in every five minutes spent on mobile. Our legal Facebook advertisers know how to comply with regulations and legal stipulations to ensure your campaigns are done by the books.
Over 70 percent of School have said their website generated new enrollments. Do you know how well your website is converting visitors? Our conversion rate experts will implement tests to improve your visit-to-lead conversion rates. We’ve helped attorneys double, triple, and even quadruple their website conversion rates.
74 percent of all potential students visit School’ websites to take action. As if that’s not enough, 48 percent of people cited a website’s design as the number one factor in deciding the credibility of a business. What does your website say about your School?
45 percent of all traffic to School websites is driven by LinkedIn, and LinkedIn’s B2B audience has 2x the buying power of the average web audience. Connect with them through LinkedIn advertising. Learn more about this incredibly targeted way to put your message in front of key decision makers today!
Want to get to the absolute top of the search results page for your top education keywords? Pay per click ads occupy the top three search result positions on most searches. Pay per click is also a great way to drive more (qualified) visitors to your website and get more leads and sales—FAST! The best part? There’s no waiting period.
Want to get more earned traffic, leads, and new cases? Start where 93 percent of your customers’ online experiences start—with search engines. Grow your long-term authority and get more qualified website traffic, leads, and sales with search engine optimization (SEO).
81 percent of US adults have at least one social media profile, and the average user spends at least two hours on social media sites daily. Why wouldn’t you want to promote your Schools with social media marketing campaigns? Start your social media marketing campaigns, including Facebook, Twitter, Pinterest, Instagram, and more, today.
Video is 50 times more likely to rank organically in the search results than text pages, and by 2019, video will account for 80 percent
of global internet traffic, and 85 percent of online traffic in the US. What are you waiting for? Enhance your website, differentiate your brand, and get more leads with online videos!
Referrals and recommendations remain a top source of new legal clients, but the process has moved online. Want 100 verified reviews in 10 days? We’ve done it for our clients, and can do it for you. We offer review management as well as Review Us Now—our proprietary software that allows you to get reviews on your website and external sites.
We know how to harness the power of call monitoring to vastly improve customer service experiences and greatly increase your return on marketing investments. Our team can help your company extract the most value possible from every phone call.
No matter your Schools size or location, a strong, effective, and cohesive brand strategy and design help to convey your company’s quality, credibility, value, and experience. When it comes to marketing your products and services, those that have a strong brand hold an enormous competitive advantage.
Does your School have an in-house marketing team, but still feel lacking in the mastery of digital marketing and SEO? Whether you have an enterprise-level company, run a large association, or head the marketing team at a major organization, custom-designed strategy and analytics consulting may be just what you need! Contact us and mention you need consulting.
Search engines spit out different results based on proximity, which is why local SEO for Schools is so important. Approximately 97 percent of consumers go online to find local services, and 82 percent of smartphone users use a search engine when looking for a local business. If your local SEO isn’t tight, chances are your competitors will reap the rewards.
The Best Education Marketing Strategies Begin and End Online
The best education marketing plans include five key steps that will help you attract and convert new clients and new talent, as well as outperform and outrank competing Schools. They are:
- Turn your Schools website into a 24/7 sales representative
- Invest in content marketing and SEO for education
- Expand your online footprint beyond your website with video marketing, PPC, social media, and local SEO
- Manage your reputation and get more online referrals with online review generation and reputation management
- Track, measure, and analyze everything
Learn how to implement and execute these five steps by reading our guide to Education marketing strategy »
Think of where your customers spend their time on the internet. Sure, many of them are using search engines to find your School when they need them, but there’s definitely more to the story. At the highest level, Internet marketing success is a real estate game. Your goal should be to cost-effectively build, develop, and maintain as much real estate as you need to establish yourself as the authority in your industry.
- Your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and categorize your website. At Red Wagon, our web team specializes in designing websites and landing pages that are not only visually appealing, but also are highly optimized for search engines—allowing your company to get more traffic, leads, and sales from the web.
- You must create web page after web page of unique, relevant, and remarkable legal content, including videos. Google ranks web pages individually, not websites as a whole. Our content marketing team has extensive experience writing online legal content (including blogs, landing pages, press releases, email newsletters, E-books, and more!) so you won’t have to write a thing (unless you want to!). You can’t stop with static content either—you’ll need video on your website as well.
- You must promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building shady links that will get you penalized by Google!
When you hire Red Wagon as your education marketing and SEO company and content marketing partner, you’ll receive a dedicated account manager, as well as a support team that includes an analyst, web designer/developer, and a dedicated, professional education copywriter. You’ll also receive detailed monthly reports that connect your website’s SEO performance to your company’s bottom line.
Amplify Your Schools Marketing Plan By Using LOCAL SEARCH Engine OPTIMIZATION
As an award-winning attorney SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your Schools visibility for geographically related searches.
GET MORE More LEADS—FAST—WITH PAY PER CLICK ADVERTISING for Schools
If you’re looking for a education advertising idea that can start generating new business right away, pay per click ads might be for you. Because SEO campaigns can take anywhere from a few weeks to several months to deliver results, we always recommend our new legal clients invest in both pay per click (PPC) and SEO services. When you hire Red Wagon for PPC management, we handle it all—from keyword discovery to bid management; from ad copy creation to ad split testing; from pay per click call tracking to landing page optimization; we take care of everything and report the results to you monthly. If you’re wondering about the best advertising for schools combining SEO and PPC will accomplish it.
Investing in PPC, content marketing, and SEO, as well as local SEO, is the most effective way to get more leads and sales from the web, as well as maximize your School’s online real estate. When you have a paid listing, local listing, and organic listing for a given search query, you greatly reduce the chance of someone clicking on one of your competitor’s links!
Determine Your True Online Marketing ROI with Advanced Analytics & Tracking
If you’re like most Schools, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Red Wagon, we accurately measure and track each and every advertising campaign (from pay per click and SEO to e-mail newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated.
But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your School and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance.
At Red Wagon, our marketing analytics services include:
- Ad tracking and measurement
- Custom research and analysis
- Phone call tracking and recording
- Conversion rate optimization
- Google Analytics consulting
- Website analytics and tracking
- And more!
Accurate measuring and tracking is truly the first step in marketing your School online so you can truly quantify your marketing investments.
Why Choose Red Wagon as Your Education Marketing Agency?
Red Wagon is much more than an SEO company—we truly see ourselves as a web marketing partner to your School. We market your business as if it were our business—meaning we strive to truly understand your services, sales process, competitors, and industry to effectively market your School on the web. We do this all while tracking and measurably justifying your investment in our online marketing services.
Although we service all industries, we have extensive experience helping Schools promote their businesses online. Virtually every Red Wagon client has doubled, tripled, or quadrupled their web leads within six months of engaging with us. Call us today and we’ll refer you to our happy attorney clients!
The internet is arguably the most powerful and cost-effective sales and marketing tool at your disposal—are you utilizing it to the fullest extent possible?