Red Wagon Growth Marketing Agency

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call us now :  

(517) 798-1285

Grow Your Revenue
Menu

HEALTHCARE MARKETING AGENCY

To attract more patients and become THE authority in your market, you need targeted healthcare digital marketing services.
Home » Industries » Healthcare Medical Marketing

The healthcare industry is changing. Specifically, more and more adults are going online to look for solutions for their medical needs—73% of consumers use online search engines to research medical treatments, and 83% of patients visit a hospital website before booking an appointment. To attract more patients, you need to dominate the web—in the search engines, local directories, social media, email inboxes, and everywhere else your target audience spends time.
Not only do you need these services, but you also need a medical marketing company that understands the ins and outs of the healthcare industry. When you partner with us, you can rest assured your specialists know:
  • How to navigate through increasing regulations and comply with patient privacy practices
  • How to develop long-lasting relationships with both patients and health practitioners
  • How to best position your facility’s brand in your marketplace
If you want more patients while optimizing your marketing costs and increasing revenue, it’s time to see what Red Wagon can do for your practice or hospital. Ready to begin? It all starts by contacting us here »

Our Healthcare Digital Marketing Services

How do we make your practice or treatment center THE authority in your market? It comes down to a digital strategy that connects with patients at every point of their customer journey. To do that, we combine the following services that suit your needs best:
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Digital Competitive Analysis

This is step one. With a thorough competitive analysis from Red Wagon, we will identify your practice or hospital’s strengths, weaknesses, threats, and opportunities from a digital marketing perspective—including actionable insights you can take to close any gaps and get ahead of your competition. We’ll provide custom-tailored recommendations for how you can improve your online presence and performance.

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Content Marketing

Attract, acquire, and engage your target audience through the creation and distribution of relevant and valuable content, including landing pages, blog posts, e-books, email newsletters, white papers, and more. Our professional, U.S.-based writers well-versed in the healthcare industry will grow your online presence and establish you as THE authority.

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Email Marketing Campaigns

Looking for a cost-effective way to grow your medical practice or healthcare facility? For every $1 spent on email marketing, $44 is made in return. Our professional email marketers help your facility stay top-of-mind with your prospects and existing patients by sending healthy living tips, appointment reminders, and monthly newsletters. Test opt-in email marketing today!

Facebook Advertising Campaigns

41% of consumers say that content found on social media will likely impact their choice of hospital or treatment center. However, medical advertising on Facebook is complicated because of numerous targeting restrictions on the healthcare industry. We are absolute Facebook advertising experts and can work through Facebook’s restrictions to create low-cost, high-reward campaigns.

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Conversion Rate Optimization

Do you know how well your website is converting visitors into patients? Our conversion rate experts will implement tests to improve your visit-to-lead conversion rates. We’ve helped companies double, triple, and even quadruple their website conversion rates.

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Website Design & Development

Does your website have scheduling capabilities? Is it mobile-friendly? It should feature both qualities—62% of smartphone owners use their device to look up medical information, and 48% of people cited a website’s design as the number one factor in deciding the credibility of a facility. Our medical web design agency specializes in mobile-friendly medical and healthcare websites that have high patient conversion rates.

LinkedIn Advertising Campaigns

For B2B medical marketing, LinkedIn is the perfect platform. LinkedIn’s B2B audience has 2x the buying power of the average web audience, and four out of five LinkedIn members drive business decisions. Connect with them through LinkedIn advertising. Learn more about this incredibly targeted way to put your message in front of key decision makers today!

Pay Per Click (PPC)

97% of online experiences begin with a search engine, but 41% of clicks go to the top 3 paid ads on the search results page. Pay per click is a great way to drive more (qualified) visitors to your website and get more leads and booked appointments—FAST! The best part? There’s no waiting period.

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Search Engine Optimization (SEO)

Want to get more earned traffic, bookings, and new patients? Start where 97% of online experiences start—with search engines. Grow your long-term authority and get more qualified website traffic, leads, and sales with search engine optimization (SEO).

Social Media Marketing

81% of US adults have at least one social media profile, and 42% of individuals viewing health information on social media look at health-related consumer reviews. But, you need a social media marketing company that understands medical targeting and audience regulations on the platforms—like us. Start your social media marketing campaigns—including Facebook, Twitter, Pinterest, Instagram, and more—today.

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Video Marketing Services

Looking for healthcare sales ideas? Have you tried video marketing? Video is 50 times more likely to rank organically in the search results than text pages, and people love watching health and wellness videos. What are you waiting for? Enhance your website, differentiate your brand, and get more patients with online videos!

Review Us Now

Want 100 verified reviews in 10 days? We’ve done it for our clients, and can do it for you. Review Us Now is our proprietary software that allows you to get reviews on your website and external sites in three simple steps. Ask for your free demo today!

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Smart Selling & Lead Recovery

We know how to harness the power of call monitoring to vastly improve patient customer service experiences and greatly increase your return on marketing investments. Our team can help your company extract the most value possible from every phone call.

Branding and Creative Services

No matter your business size, industry, or location, a strong, effective, and cohesive brand strategy and design help to convey your company’s quality, credibility, value, and experience. When it comes to marketing your products and services, those that have a strong brand hold an enormous competitive advantage.

Strategy and Analytics Consulting

Does your company have an in-house marketing team, but still feel lacking in the mastery of digital marketing and SEO? Whether you’re the marketing manager at an enterprise-level hospital, own a small doctor’s office, or head the marketing team at a major health organization, custom-designed strategy and analytics consulting may be just what you need! Contact us and mention you need consulting.

Local SEO

If you’re a local healthcare facility or treatment center, local SEO is a necessity. Why? Because 97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local treatment center or health facility. How do you connect with them? With local search engine optimization (SEO).

Why Digital Is the Best Healthcare Marketing Strategy

People are searching the web right now for a hospital or treatment center like yours. Will they find YOU or one of your competitors? Over 200 companies rely on Red Wagon to help them generate more website traffic, leads, and sales. Visit the links above to learn more about the individual services we provide or contact our internet marketing company today and let us show you what we can do for YOU!

Healthcare and Medical Website Design

Currently, 71% of millennials prefer both scheduling online and receiving digital reminders, but they won’t be alone for long. Online booking is becoming a necessity, and Accenture predicts that by 2019, 66% of health systems will offer self-scheduling and 64% of all patients will use self-scheduling. How does your website stack up against your competitors?
The best medical and healthcare websites aren’t brochures; they’re virtual sales reps capable of generating massive amounts of new patients for your facility. They’re also fast, secure, mobile-friendly (62% of smartphone owners use their device to look up health information), and most importantly, they’re coded in a way that makes it easy for the search engines’ software to find, crawl, and index your website.
At Red Wagon, our webmasters specialize in coding medical websites and landing pages that are not only visually appealing but also are highly optimized for search engines—allowing your hospital or treatment center to get more traffic, leads, and booked appointments from the internet.

Medical SEO & Healthcare Content Marketing

IMPROVE ORGANIC SEARCH RANKINGS WITH SEO FOR HEALTHCARE AND MEDICAL FACILITIES

Most patients rely on search engines like Google to find a health practitioner or treatment center. That’s why the best healthcare and physician marketing agencies include search engine optimization (SEO) in their services.

To rank well organically, you must establish and promote your local electrical company as THE authority for what you do, in the markets you do it. Ranking well on Google, Bing, and Yahoo! requires three things: 

  • First, your website needs to be fast, secure, and mobile-friendly. Over 70% of healthcare searches happen on a mobile device. Once patients are on your website, they’ll only wait three seconds for something to happen before they hit the “back” button. Not only that, but search engines favor websites that are fast, secure (HTTPS vs. HTTP), and mobile-friendly.
  • Second, you need a data-driven content strategy with unique, relevant, high-quality content your customers crave. Google ranks web pages individually, not websites as a whole. Our healthcare content marketing team has extensive experience writing online content (including blogs, landing pages, press releases, e-mail newsletters, E-books, and more) specifically for healthcare—so you won’t have to write a thing.
  • Third, you need to promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other medical marketing companies, you’ll never have to worry about us building spammy links that will get you penalized by Google!

LOCAL SEARCH ENGINE OPTIMIZATION (LOCAL SEO)

When it comes to medical marketing for doctors, it’s vital that you optimize for Google’s local listings. Patients looking for a local doctor or treatment center will look to Google’s map listings to choose one near them. These local listings often appear before the organic listings, leading to better click-through rates for your company from potential customers.
As an award-winning SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your visibility for geographically related searches.

PAY PER CLICK ADVERTISING FOR HEALTHCARE (PPC)

When it comes to medical and healthcare ads, we always recommend investing in both pay per click (PPC) and SEO services. When you hire Red Wagon for PPC management, we handle it all—from keyword discovery to bid management; from ad copy creation to ad split testing; from pay per click call tracking to landing page optimization; we take care of everything and report the results to you monthly.
Investing in PPC, content marketing, and SEO, as well as local SEO, is the most effective way to get more leads and sales from the web as well as maximize your company’s online real estate. When you have a paid listing, local listing, and organic listing for a given search query, you greatly reduce the chance of someone clicking on one of your competitor’s links!

Determine Your True Marketing ROI with Advanced Analytics & Tracking

If you’re like most treatment centers or hospitals, you don’t have the time or resources to waste on ineffective medical advertising strategies. That’s why at Red Wagon, we accurately measure and track each and every advertising campaign (from pay per click to SEO to e-mail newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated.
But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your business and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance.
At Red Wagon, our marketing analytics services include:
  • Ad tracking and measurement
  • Custom research and analysis
  • Phone call tracking and recording
  • Conversion rate optimization
  • Google Analytics consulting
  • Website analytics and tracking
  • And more!
Accurate measuring and tracking is truly the first step in healthcare marketing online so you can quantify your marketing investments.

Why Select Red Wagon Over Other Medical Marketing Companies?

We’ve helped hospitals and treatment centers large and small all over the USA and North America—and we can help yours, too.
At Red Wagon, we try and let our clients speak for us. Take a look at our internet marketing reviews from current and former clients to hear straight from them why we are the best internet marketing company for your needs. Everything we do comes from the perspective of a business owner, and we treat your practice or facility like our own. What does that mean?
  • You won’t be handcuffed to long-term contracts. We won’t handcuff you for a specific amount of time. Ever. While we encourage you to give your campaigns at least three to six months to fully ramp up, you are free to leave and take your assets with you at any time.
  • You’ll own all your deliverables, including your website. Some cheap internet marketing companies offer “free” websites with their services, or offer websites hosted on their “proprietary platform.” These are red flags that indicate you’re about to be handcuffed into an unfavorable contract. You can learn more about website ownership clauses here >>
  • You’ll optimize your marketing costs. Everything we do is tracked with advanced analytics so we can continually optimize your campaigns. This means you spend less and get more.
  • You get a dedicated account manager to be your guide, as well as a full support team that includes an analyst, a web designer/developer, PPC ad manager, and professional, USA-based medical copywriter.
  • You get the peace of mind that we have your back. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients. You can rest assured your dedicated account manager will be there for all of your needs and will over-deliver on results.
  • You get detailed monthly reports (you can actually understand) that tie your digital marketing services to your bottom line.

Partner with Our Healthcare Digital Marketing Agency Today

Contact us today for a free consultation. Tell us about your situation and we’ll provide you with candid recommendations for online marketing services. Click on the services above to learn more, read our online marketing case studies detailing actual results we’ve produced for business just like yours, or pick up the phone and call us today

What Makes Red Wagon Different

At Red Wagon, we try and let our clients speak for us. Take a look at our attorney marketing reviews and hear straight from lawyers just like you why we are the best digital marketing company for your needs.
Done that? Great! Let’s get down to the details. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own. We can also offer you a few guarantees other companies can’t:
  • YOU DON’T HAVE TO WORRY ABOUT LONG-TERM CONTRACTS We won’t handcuff you for a specific amount of time. Ever.
  • YOU’LL OWN EVERY SINGLE DELIVERABLE, FROM YOUR WEBSITE TO YOUR CONTENT. Some digital marketing companies won’t let you keep your work when you leave. Not us.
  • YOU’LL OPTIMIZE YOUR MARKETING COSTS.  Everything we do is tracked, measured, and analyzed for improvements. This lowers your costs and increases results.
  • YOU GET THE PEACE OF MIND THAT WE WILL BEND OVER BACKWARD FOR YOU.  Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
  • YOU GET THE PEACE OF MIND THAT WE WILL BEND OVER BACKWARD FOR YOU.  Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
  • YOU GET A DEDICATED ACCOUNT MANAGER to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated (US-based) copywriter.
  • YOU GET DETAILED MONTHLY REPORTS  (you can actually understand) that connect campaign performance to your bottom line.

Convert fear into confidence by
knowing how your marketing is
performing

For now and in the future

MORE LEADS

And not just more-but better leads. So you’ll
have more phone calls, chats & consultations
with more people qualified to hire you.

MORE CASES

Better leads + fewer people kicking the tires more cases for your business. Such a beautiful thing when Google Ads, Google My Business & SEO are all working together. You’ll see.

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MORE PREDICTABILITY

Predictably know how many leads you’ll win, to know how much more you’ll earn. Know where your best leads come from, to give clients more of what they want & need.

Ready to work with more of the clients you wants the ones you don’t?

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Us vs. them

With us…

  • Simple month-to-month , no contract
  • Know how your marketing  is performing
  • Have complete ownership   & access to your website—At. All. Times.
  • Same goes for your Google Ads   & other marketing accounts
  • Know who you’re working with   —by name, forever
  • Got questions?  Get answers—fast, accurate & complete

With them…

  • Stuck in 6-12 month contracts  yielding poor results
  • Don’t own your website & must pay ransom to move it
  • Locked out of your own    Google Ads account
  • Got sold by someone    you never hear from again
  • Know who you’re working with    —by name, forever
  • Get passed on to others    that don’t know squat
  • Got questions but   get no answers back

frequently asked questions

Tired of not knowing where your marketing budget is being spent and not sure what’s working?

We turn budget mysteries into investment masterpieces.” With our real-time dashboard reports, you gain immediate insight into your spending and performance, ensuring every dollar is accounted for and effectively utilized.

Confused by jargon-filled reports and unclear marketing outcomes?

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Overwhelmed by too much data and not sure what to focus on?

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Struggling with content marketing complexity and inefficiency?

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Worried about the accuracy of your marketing data?

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Finding it hard to keep up with the demands of social media?

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Frustrated with the slow pace of seeing marketing results?

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Disappointed with the results from your Google Ads investment?

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