Television has become hyper segmented which has created a sophisticated buying process and more result driven products. Television advertising is powerful and can communicate to people using multiple sensory input which makes television advertising very dynamic and high impact on the consumer. What our clients love about us is our ability to create commercials that invoke emotion and reaction from our customers target audience. We expand the effectiveness of this medium when combining a digital marketing campaign which allows further track-ability and measuring of your television advertising dollars. We have developed several proprietary ways of connecting offline and online media data in order to optimize traditional media buys.
Television drastically fragmented once the emergence of cable TV came in the late 70’s early 80’s. We went from a handful of channels to hundreds in what seemed like a snap of a finger. With the explosion of channels comes better audience segmentation. Better audience segmentation means better results for your campaigns. TV ads can consist of 15’s-30’s-60’s seconds and go into longer formats from a couple minutes to a full length TV show called an infomercial. Television ads can be bought locally, nationally or internationally and should always be bought with frequency in mind.
How we watch television continues to change. TV is not just watched at home, it is also watch on mobile devices and computers. TV ads are a great tactic in order to get massive brand ubiquity and exposure for your sale, promotion, event and drive leads. We can track your traditional television ads through our digital campaigns in order to drive better traditional marketing decisions. At the end of the day, this get’s you better results.
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